Footballers switch to Beckham's coffee company

At the end of May 2003, French football star Zinedine Zidane and teammate Dugarry bought a coffee shop called Casino in Bordeaux and became the owner of the coffee shop. However, the business is managed by a relative of Zidane. On the opening day, "Qizu" personally cut the ribbon at his cafe, and countless fans in Bordeaux patronized the cafe to catch a glimpse of Zidane, who was busy signing autographs for visitors, making the cafe's business extremely booming. Soon after, Zidane, who tasted the sweetness, opened another coffee shop in Marseille.

Beckham is a "heartthrob", he is the best "commodity", so most of Beckham's business is to "promote himself". When he made his debut in early 1996, Beckham had his own company, Beckham Co., Ltd. The company earns tens of millions of pounds a year through services related to Beckham. The proceeds include Beckham's salary of £4.4 million a year at Real Madrid and advertising endorsements with companies such as Adidas, Gillette, Pepsi and Vodafone.

It is understood that Beckham is the only shareholder in the company, and his father was appointed company manager in 2004. But the next year, the manager was replaced by his father-in-law, Tony Adams, and "Spice Girl" Victoria was given the title of company secretary.