French coffee culture is deeply influenced by Italy.

Southern French cuisine is deeply influenced by Italy, coffee fever from Italy to southern French cities, gradually heating up, before reaching the fashion capital Paris. Marseilles and Lyon in the south of France have long been exposed to coffee, and all the coffee brought in by businessmen is for private use, which is not popular among the people.

The coffee craze among merchants in southern France is about 30 years later than that of Venice merchants.

Rahouk, the author of "Voyage to Yemen," was nurtured by coffee culture from an early age. His father accompanied the French ambassador on a trip to Istanbul and returned to Marseilles in 1644, bringing back Turkish coffee brewing utensils. In 1654, Rajouk's father opened the first cafe in Marseilles and the first cafe in French history. In 1606, Marseilles businessmen returning from Turkey, unable to bear the difficulty of buying coffee, began to import coffee beans in small quantities. Lyon merchants followed suit to import coffee beans and opened small cafes. The craze gradually heated up in the south. Subsequently, French doctors began to make adverse remarks about coffee, criticizing it for drying up the blood, causing stroke and having no medical function. It is a new toxic foreign drink. But people in the south are unmoved, and coffee consumption is increasing.

But the elites in Paris disdain this drink and remain indifferent, mainly because King Louis XIV tried coffee in 1664, which made a bad impression and lost the opportunity to drive the upper class to drink coffee. Although coffee seems to be hot in the south and cold in the north in France, Turkish Ambassador to France solima Aga continues to promote coffee. In 1669, he held a luxurious coffee party at his official residence in Paris, where he did everything he could: the interior was magnificently decorated, the utensils were either gold or silver, the waiters were dressed in the magnificent costumes of the Middle East, and black slaves were hired to grovel to serve the ladies of the dignitaries.

The only purpose is to shape the fashion sense of coffee, make Paris dignitaries infatuated with coffee, and then drive coffee to become an upper-class drink.

The coffee craze in Paris is getting better, and small cafes are beginning to appear. At that time, shopkeepers used street shouting and trial drinking to help citizens understand coffee and even sell it door to door, but the marketing method and coffee shop style were still not so elegant that they could only attract the poorest middle and lower classes in Paris and could not become a fashionable drink.

At this time, however, French doctors have a new insight into coffee. In 1685, several famous Parisian doctors came forward to clarify the idea that coffee was toxic and praised the efficacy of milk-flavored coffee (Cafe aulait). They even published a book advocating that coffee is diuretic, relieving gout, and even claiming that drinking coffee is good for voice.