Lanzhou quietly sprang up "Guest Room Cafe"
In a bustling city, like in your own living room, with soft light, making a cup of fragrant coffee, overlooking the street view through a big floor-to-ceiling window, haunting soothing music, or in a daze or slowly flipping through a magazine, or making an appointment with a bosom friend for a little chat, how comfortable it is. This is the recently popular "guest room coffee" in Lanzhou, which is very popular among young people because of its quiet environment and unique circle.
"I couldn't find the storefront, so I had to open the coffee shop at home."
The reporter came to the newly opened "Guest Room Coffee" in the Dongli Building on Zhangye Road, which gave people a refreshing feeling as soon as they got out of the elevator, self-made signs and old-fashioned table lamps. As soon as I entered the door, a strong smell of coffee came to my nostrils, and the shopkeeper decorated his home into an "pastoral style" so that people could feel very relaxed as soon as they entered the door.
This is a three-bedroom house, the living room is decorated as a bar and entertainment, the bedroom is also opened into a large activity space. Simple decoration, more DIY decorations, give people a very relaxed feeling. "you know, every girl has a dream of opening a small shop. I have loved coffee since I was a child, and I went abroad to learn to make coffee. Later, I wanted to open a shop, but I couldn't find a good shop. Either it wasn't along the street, or it was too expensive. I couldn't help it. One day I suddenly thought of whether I could open it to my own home. " Miss Yang, the shopkeeper, told the reporter about her "entrepreneurial history".
After she came up with the idea of opening a coffee shop in her own family, Miss Yang began to get busy. "We have a house in the city center, so I'll vacate it and redecorate it, and now you're sitting in your old bedroom." The reporter saw that in the morning, the east-facing window of this bedroom was exposed to warm sunlight, and it must be nice to read alone in the sun. In such a small shop, in addition to good coffee and flower and fruit tea, there are usually some homemade snacks, such as cheesecake, sandwiches and so on.
"opening a small shop at home is mainly to save costs. It is very close to the shopping street, and the storefront is not large, thus greatly saving the cost of opening a shop. As for the number of customers, of course, there are not as many people as the cafes on the street. But there are also advantages upstairs. The environment here is relatively quiet and suitable for small gatherings of one person or several people. Generally speaking, most of the people who come here are people who like to be quiet, comfortable and uninterrupted. they either read books or surf the Internet, and no one disturbs them. now many young people are under increasing pressure and are already tired from going to work every day. I want to find a place to rest and relax, but there is no such place to make them really 'quiet', but when they come here, they say they are very relaxed and feel at home.
"what I never expected was that a lot of people came here with clients to talk business!" Speaking of which, Miss Yang smiled happily from ear to ear.
"I'm not worried. A lot of people don't know."
Afraid of driving in residential buildings, a lot of people don't know? "of course I don't have to worry about that." Miss Yang smiled. "I have my secret weapon." As the saying goes, "good wine is not afraid of the depth of the alley." Such a small shop has quiet and many other advantages, through a lot of publicity on the Internet, of course, it will attract a lot of people.
"at the beginning, I set up small stations on the Internet, held offline activities, and then posted my activities through Weibo, so that a lot of people could see them. Many of the people who come here are friends. They bring their friends when they feel good, and then friends bring friends. Slowly, I have my own customer base here. "
"I spend at least eight hours a day in front of the computer! After work, I went to this small shop to taste the homemade delicious cake. With the fragrance of coffee and looking at the bustling crowd outside the window, I could read quietly without worrying about being disturbed, which was very relaxing. In terms of price, I think the price here is still much lower than that of the cafe facing the street. " As a white-collar worker in the company, Wang Juan faces the computer every day and sits for hours.
"she gave people a warm feeling of opening the shop at home and felt relaxed as soon as she came in." Wang Juan can always be seen on weekends. "it's not easy for the weekend. It's really comfortable to come here in the afternoon to read books, drink coffee and bask in the sun." Trainee reporter Liu Xin
China Coffee Trading Network: www.gafei.com
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