Peet's Coffee Brand knowledge

Peet's Coffee was founded by Alfred Peet, a Dutch immigrant to the United States. He found American coffee so bad that he opened the first Peet's Coffee in Berkeley in 1966. How influential is Peet's Coffee? Peet's coffee is the first time many Americans drink good coffee. There are too many people involved in the specialty coffee industry, and the main reason why they are involved in this industry is because they drink Peet's coffee and discover that coffee can taste so good.

Three Peet's fans, Jerry Baldwin, Zev Siegel, and Gordon Bowker, founded Starbucks in Seattle in 1971. Yes, Starbucks was inspired by Peet's Coffee. In the old Starbucks days, they didn't sell espresso, latte,cappuccino. In fact they don't sell brewed coffee! They only sell beans, and you only get coffee in the store if you try their beans. Starbucks didn't bake its own beans at first, but ordered coffee beans from Peet's. But Baldwin and Bowker imitated Peet's baking style and slowly found their own style.

Then in 1984, Alfred Peet decided to sell Peet's. Boldwin Bowker of Starbucks saw Dream Cafe for sale and was excited to buy Peet's! Starbucks and Peet's were the same store for a while! After buying Peet's, I had to take care of Starbucks in Seattle and Peet's in San Francisco at the same time. Starbucks executives were all flying around. Finally, Baldwin and Bowker abandoned Starbucks and sold Starbucks to Howard Schultz, who was one of Starbucks 'executives. Starbucks today is of course partly influenced by the old Starbucks, but it is more accurate to say that Howard Schultz and Dave Olsen, owner of Cafe Allegro, the forerunner of Seattle's Italian coffee shop near Washington University, founded the shop together, but this is another story.

Peet's coffee is a heavy roast pie. We can certainly argue whether this is a good way to bake. Their theory is that coffee needs to be roasted heavily to bring out a lot of flavor and to complete the flavor. Personally, I kind of believe their theory. The problem here is that reroasting is about pushing the flavor of coffee to the limit, and there's a fine line between pushing the flavor to the limit and failing. That is, heavy baked beans, baked beans should be very careful, to ensure that freshness is more important than light baking, brewing can not be careless. Peet's baking is about up to a certain standard, in fact much better than a lot of people who call Peet's how bad they are all day.

The problem is that they don't have good enough staff or brewing methods to show the beauty of their beans.

Espresso, stop it. If you're latte or something, it's probably better than Starbucks, but it's not a great achievement. It's not easy to get a good espresso at Peet's, so let's put our hopes in regular coffee. General coffee in the United States has always been made by machine, such as Peet s deep roast, in fact, really want to find the right temperature, bubble good also want to drink immediately for the top. Peet's may take 30 minutes to get rid of all the old coffee, but 30 minutes is still too long. If you really want to increase your chances of getting good coffee, you'd probably rather wait until the next brew. This increases your chances of getting a good coffee, but not necessarily. I guess it's the temperature, but it could be something else.

My own countless Peet's experience is that nine out of ten times you're going to get a really bad coffee. In particular, the coffee we usually drink is tasteless, or a very strong burnt, otherwise tasteless coffee. Peet's taste is mixed with a lot of strange taste, plus other irritating bad taste. However, it's hard to drink. But if you're lucky, you might get the best coffee you've ever had in your life. From the first bite, each bite experiences a different world of beauty as the temperature changes. Naturally, it's one way to buy Peet's beans and cook them yourself (if you're in the US). I don't miss comparing myself, but I haven't cooked myself to get the "right" experience at Peet's.