What makes coffee shops more competitive in the marketplace?

What can make coffee shops more competitive in a saturated market?

Among these many factors, what is the most important? I think if we want to make a coffee shop profitable, we should not talk about people and machines, but what can increase sales. In other words, what do guests really want in the coffee shop? And in the process, what can you offer, or more?

Most of the guests who come to the coffee shop every day expect stable coffee quality, while taking into account the friendly and comfortable service. All customers may not want to wait in line for coffee, and of course they definitely don't want to get an unsatisfactory cup of coffee because the barista is resting.

The research shows that several important factors to promote sales in coffee retail include: 1, service quality; 2, service speed; 3, value-for-money service. But the problem now is that most customers don't know what a high-quality cup of coffee should taste like, because most of the time, all they get is a passable cup of coffee. they have never tasted really high-quality coffee. Steve Jobs, the creator of Apple opportunity, famously said, "you have to give your customers what they really want before they know what they want."