A new case of crowdfunding cafes for post-70s graduates of Peking University

In fact, the crowdfunding cafe does not sound new, but there is a sponsor, find a group of people to buy shares, and then make a profit through the cafe, and then the crowdfunders participate in the share. The sponsor of the crowdfunding project is the largest shareholder of the cafe and has ownership and management rights to the cafe.

But the crowdfunding cafe case I'm going to talk about today is completely different from an ordinary crowdfunding case. This characteristic crowdfunding cafe project was launched among graduates of Peking University, mainly post-70s, who are in a good period of career development, a group of people with money, resources and want to continue to scale the heights of their careers.

For the first batch of participants, the amount of participation was 30000 yuan each, and a total of 100 people were found to participate, raising a total of 3 million yuan; then the second batch of fund-raisers were recruited, each of which was 50000 yuan, and a total of 5 million yuan was raised. A total of 8 million yuan was raised.

Each of the 200 participants has a share in the cafe, and the ownership of the cafe does not belong to anyone. Then give coffee coupons of 30000 yuan and 50000 yuan each to each of the 200 fund-raisers to spend in the cafe. At the same time, the operation of the cafe all employs a professional external team to operate, and 200 public funders are not involved in the specific operation.

In addition, 200 participants in small groups of 10, as the rotating management of the crowdfunding cafe, supervise and report on the management, financial and operational problems of the cafe. Many people may wonder, isn't this cafe ready to make a profit? how could 200 public funders be so stupid?

In fact, this is the characteristic of the crowdfunding cafe. The 200 fund-raisers are all alumni of the prestigious universities of Peking University. They are all post-70s with small careers. Even if they give out 30,000 and 50,000 yuan, they do not feel unbearable. More importantly, through the platform of the coffee shop, gather these 200 people with money, resources and dreams together, so that they can share resources, and then work together to realize their dreams.

The cafe also has an unwritten rule that fund-raisers use the resources of the platform to make projects, and after making money, they can donate some of the money to the cafe, which is a return for the platform, but this is not a mandatory rule.

Openness, centralization and centralization behind the crowdfunding Cafe case

From the above crowdfunding case, we can see that this is an open cafe with 200 people holding shares equally, which is very equal and democratic. This is like the United States, where everyone has the right to vote, and it is a spirit of openness and freedom. Opening up is also limited. Not everyone is qualified to participate in crowdfunding. They must be Peking University alumni, post-70s generation, not short of money, resources and dreams, but still need to struggle. This openness is actually a screening of the capabilities of partners, which is the basis for the healthy development of the platform.

There are no major shareholders in the cafe, and all shareholders are not involved in the operation. Instead, a professional team is invited to run the cafe, with 10-person rotating management, transparent and simple rules and finance. This is actually a decentralized way of thinking, because the owner of the cafe does not belong to any shareholder.

But we can also feel that these 200 participants are supporting the coffee shop, while the coffee shop itself is very centralized and centralized. With the participation of 200 shareholders, we hope that the coffee shop will always be crowded. There are more projects born on this platform, and more funds can be donated to the coffee shop to keep it alive. Thus, it can provide these 200 shareholders with more resources, a better place for communication and a wider range of relationships to expand and maintain, so that the whole platform has been prosperous.