The rise and Development of Coffee Culture in China

Coffee introduced into China

The word "coffee" comes from the Greek word "Kaweh", which means "strength and passion". Coffee tree is an evergreen shrub of Capsaceae. Daily coffee is made from coffee beans combined with a variety of cooking utensils, and coffee beans refer to the nuts in the fruit of the coffee tree, which are then roasted with appropriate roasting methods.

When the banshee image of Starbucks is gradually known to the Chinese people, Chinese coffee culture has gradually entered the lives of the Chinese people.

According to historical records, as early as 2000 BC, the Ajiao people in Ethiopia had already picked and grown coffee on the tropical highlands of Kafa province. It is impossible to verify when the finished coffee entered China, and the earliest coffee recorded in the history books was the planting of China's first coffee tree in Taiwan in 1884. In the tenth year of Guang Xu in the Qing Dynasty (AD 1884), a British tea merchant found that the climate of Taiwan was very similar to that of Central and South America, so it would be a good geography for growing coffee. As a result, the businessman introduced 100 Arabian coffee trees to Taiwan to grow, thus becoming the "ancestor" of Chinese coffee. The earliest coffee cultivation in mainland China began in Yunnan, where a French missionary brought the first coffee seedlings to Binchuan County in Yunnan Province at the beginning of the 20th century. Now in Guangdong, Guangxi, Yunnan, Taiwan and Xiamen in Fujian, coffee trees introduced more than a hundred years ago are planted, which is the so-called "Chinese coffee" (Chinese coffee).

Although the cultivation of coffee in China started relatively late, it was not well known by the Chinese people before the 1990s. However, since the 1990s, with the deepening of China's reform and opening up and the large-scale invasion of Western culture, coffee has gradually entered the lives of the people.

In China, with the continuous development of economy, the ranks of urban petty bourgeoisie are also growing, and more and more people drink coffee. The ensuing "coffee culture" is also filled with every corner of Chinese life. Whether at home, in the office, or on various social occasions, people are drinking coffee: it is gradually associated with fashion and modern life, and has become synonymous with fashion and trend. People's pursuit of "star bucks" is a typical example. Cafes and western restaurants in every corner of the city have become people's business,

As a good place to relax and even fall in love, coffee has gradually developed into a culture. Whether it is freshly ground coffee beans or fresh hot coffee at 60 °C, it exudes a rich aroma and makes people intoxicated. Starbucks first choice, Italian espresso (Esbriso), Cabochidon, latte and flavored coffee provide a variety of flavors for people who patronize the coffee shop. Chinese people also gradually like to make their own coffee. Making a cup of fresh hot coffee for your lover has gradually become a fashion.

As a student, I naturally feel that every day tasting Starbucks coffee, eating Haagen-Dazs desserts, carrying fashionable designer bags will be very comfortable life, that is petty bourgeoisie, that should be the quality of life I pursue. But with these, do you really have a high quality of life?

The rise of Coffee Culture in China

As China becomes richer, coffee culture is springing up in the land of tea drinkers.

Coffee consumption is growing at an astonishing 15% a year, compared with the global average of 2%, according to the London-based International Coffee Organization. This partly stems from the reality that China's starting point is relatively low. The average Chinese drink only three cups of coffee a year, compared with 500 to 700 cups for Americans. However, because of the size of the Chinese market, analysts see great potential.

The rise of coffee in China is due to the spread of western coffee culture. An international brand opened its first coffee shop in China 10 years ago and now has 390. Young white-collar workers like to find a quiet place to read or hang out with friends. The manager thinks that the environment there is an ideal place to do business. "it's a good place to sit down and talk," said du Yuan, 25, who works for a consulting firm in Beijing. " He goes to the coffee shop two or three times a month.

Local entrepreneurs have also joined the competition. Qi Ming, a lecturer at a university who opened his own coffee shop two years ago, said: "many Westerners like to drink pure black coffee. But coffee lovers here are not used to the bitterness. They prefer cappuccinos and lattes. " Westerners like to drink in the morning, but many Chinese like to have a refreshing drink in the afternoon or evening. But the price of 20 to 30 yuan a cup is still higher than most Chinese can usually afford. "if you want coffee to be more popular in China, the price is a little lower," du said. "

Coffee consumption in China is increasing year by year.

In China, people like drinking coffee more and more. The "coffee culture" that follows is full of every moment of life. No matter at home, in the office, or on various social occasions, people are tasting coffee, which is gradually associated with fashion and modern life. Coffee houses everywhere have become good places for people to talk, listen to music and rest, and coffee has gradually developed into a culture. Whether it's freshly ground coffee beans or freshly brewed hot coffee (espresso), cappuccino (cappuccino), latte Wright (latte), flavored coffee: they offer a variety of options for regular cafes in Beijing, Shanghai and other big cities in China. Chinese people also gradually like to make their own coffee. Using roasted coffee beans and filter pots and filter paper to make a cup of fresh coffee also has a different taste.

As coffee, a drink with a long history, is widely known, coffee is being accepted by more and more Chinese people. Some data show that China's coffee consumption is increasing year by year, and is expected to become an important coffee consumer in the world. now, Yunnan coffee produced in China's own land, with its noble quality and low price, will promote this trend. guide this fashion, become the Chinese people's own coffee brand, and thus have China's own unique coffee culture, this chapter will be written by us!

Chinese Coffee Culture

Talk about China's coffee culture; with the opening of our country's door and the integration of our country with the international trend, coffee has been introduced into China; the word "coffee" comes from the Greek word "Kaweh", meaning "force"; when the image of the banshee of Starbucks became familiar to the Chinese, Chinese coffee; according to historical records, as early as 2000 BC, Ajiao in Ethiopia Although the cultivation of coffee in China started relatively late, and in the 1990s; in China, with the continuous development of economy, the team of urban petty bourgeoisie is also; as a student, I naturally talk about Chinese coffee culture.

With the opening of our country, the integration of our country with the international trend, and the economic and cultural exchanges between our country and other countries, many foreign cultures have been accepted by us and gradually integrated into our daily life. Of course, acceptance and integration requires a process, in which how these foreign cultures evolve and what the final result is, each culture is different. How did coffee, which is loved by Westerners, gradually be accepted by the Chinese public? Let's talk a little bit about Chinese coffee culture.

Mythical Chinese Coffee Culture

I once saw such a report that a girl longed for the so-called petty bourgeoisie life. She understood that petty bourgeoisie life was to go to a coffee shop every day and then eat some Haagen-Dazs ice cream, but her boyfriend could not satisfy her petty bourgeoisie life, so the girl broke up with her boyfriend.

The author was very sad to see this report. On the one hand, she felt very sad. The so-called petty bourgeoisie life created by the advertising media ended her feelings, and her yearning for such petty bourgeoisie life would also affect her choice of love and marriage in the future. On the other hand, the author also believes that there are still many girls in China who look forward to such a petty bourgeois life, and it is everyone's goal to live a good life, but it is sad and ridiculous to build a good life only on coffee and Haagen-Dazs. and a large part of the reason is that we don't know much about coffee culture and Haagen-Dazs. I often see some so-called petty bourgeoisie words, such as "I am holding expensive Haagen-Dazs ice cream, but my heart is in tears."... "

Starbucks coffee has also become a luxury for petty bourgeoisie in China, and people around them like to go to these places (if they really like coffee itself, there is nothing wrong with it; but a considerable number of people like what coffee represents) will often tell you intentionally or unintentionally that I went to a coffee shop on weekends. But what does Starbucks coffee really look like in the West?

In the United States, with close contact and understanding, you will find that DONUTS (a more popular coffee shop than Starbucks), the store decoration is very ordinary, but also very small, generally only six or seven tables (the big one has more than a dozen), the furnishings are very simple, completely without the luxurious atmosphere of domestic coffee shops. They also sell bread, cakes, etc., and coffee cups. The cups are very chic, but they are very expensive. Ordinary ones all cost more than ten dollars. However, coffee is very cheap, a large cup, the cup is more like the kind of large cup of Coke, usually two or three yuan, four or five yuan is very expensive. At dinner

Coffee is also served in restaurants, which is cheaper, with only one or two pieces of coffee in a pot of coffee in many leisure restaurants. And some restaurants are free. In this way, it is not difficult to imagine the status of Starbucks.

I don't know if Chinese coffee is the most expensive in the world, but the cup must be the smallest in the world, one or two.

Just finished, the lowest price is 28 yuan; a pot (the actual quantity is not as good as a cup in an American coffee shop) costs 88 yuan! Coffee is indeed very popular in the United States, not only in coffee shops and restaurants, but also in people who make their own coffee at home. However, coffee is definitely a very popular and leisure culture in the United States. Many people like to stay in the coffee shop for an hour or two, read the newspaper, have a relaxed chat with friends, or think nothing and do nothing but just relax; you will never think that this is an elegant place that belongs to a certain level. it is a small, simple place to come in for a cup of coffee or buy a place to take away.

Haagen-Dazs ice cream is more popular, can be bought in any supermarket, like any other kind of ice cream, piled in the freezer, there is nothing special. The price is also very cheap, 3.5 yuan a cup, is also a very big cup.

The reason why coffee and Haagen-Dazs have become the spokesmen of the so-called petty bourgeoisie life in China, I think, is that the public is seriously ignorant of them. But because advertisements, media, and businessmen want to sanctify ordinary things in order to make huge profits. Of course, the reason why they can succeed is that many people have an eager desire to like and pursue all foreign products. Satisfy them as if with the help of these things can be transformed into another class of vanity, and the real aristocrat will not tell others that he is an aristocrat!

Alienated Chinese Coffee Culture

When it comes to coffee, it is not difficult to think of the place where you drink coffee-the coffee shop. Imagine, in the dim light, the dark wooden table and chair, the stainless steel spoon with a thin handle in the coffee on the table, the small pot of light milk, the packet of sugar in the small magnetic bucket, and so on. You randomly add some light milk to that cup of coffee, and then tear open a bag of sugar, so you hear the sound of sugar falling. This atmosphere will suddenly bring you into a very distant world, as if only in this world no one can see each other, no one can get in the way of each other. Yearning for a coffee shop is a kind of feeling, a kind of sentiment, which is everything that a coffee shop should have. In fact, feelings and emotions can not be described in words, so we can only rely on feelings.

Today, most of our domestic cafes have been alienated, in the eyes of people, it is only a place of high consumption. Five years ago, Starbucks coffee cost 40 to 50 yuan and cappuccino 40 yuan per cup, while in the 55th floor of Jinmao in Shanghai, a regular cup of coffee cost 55 yuan. And the meaning of a real cafe is

Instead of providing a place for people to speak freely, people meet in a cafe and talk casually about their recent living and working conditions, which is different from the monotonous situation in their own homes and offices. However, the Japanese cafe is indeed a place we should learn from, feeling that it appears in the depths of the city, an ordinary public place, a translucent, whispering place.

In Japan, the price of a cup of coffee is equivalent to 12 to 13 yuan. Young people in Japan regard going to a coffee shop as part of urban life and a good place for leisure and entertainment. Cafes have gradually become a unique scenery in the streets of major cities in Japan. Most of the cafes in Japan have not transplanted the European and American style as they are, nor have they been decorated as luxuriously as in China. Although on the surface, Japan seems to be the most loyal proponent of fashion trends, Japanese cafes are more likely to show the collision of Chinese and Western cultures. Japanese coffee culture: a unique way of life and philosophy extends quietly. When a cup of coffee is cold, another cup of coffee boils on the stove, and when a coffee shop dies, there will always be another coffee shop reborn on another street corner. This is how coffee shops survive in Japan.

I feel that the real coffee culture should be that people's consumption concept of coffee should be emotional consumption, cultural consumption and fashion consumption, rather than simple fashion consumption and identity consumption. In fact, the alienated Chinese coffee culture is only an experienced stage in which coffee culture is really integrated into our country. I believe: as more and more people like coffee, the real "coffee culture" is coming, which belongs to China's own coffee culture, which is not the same in any country, but belongs to itself. At that time, coffee houses everywhere will become a good place for people to talk, listen to music and relax. Whether it is freshly ground coffee beans or just filled hot coffee, all emit a sweet fragrance!

Chinese coffee culture with bright prospects Chinese coffee cultivation is concentrated in Yunnan and Hainan provinces. Yunnan has a relatively large output, with an annual output of about 26000 tons in recent years, accounting for 90 per cent of the national output. It is said that Yunnan coffee came from the French 70 or 80 years ago. The main variety is Arabica Arabica, that is, the so-called small seed coffee, commonly known as Yunnan small grain coffee. Yunnan's high-quality geographical and climatic conditions provide good conditions for coffee growth. The planting areas are Lincang, Baoshan, Simao, Xishuangbanna, Dehong and other prefectures. The natural conditions of Yunnan are very similar to those of Colombia, that is, low latitude, high altitude and large temperature difference between day and night. The small grain coffee produced is mellow by cup quality analysis, and its quality and taste is similar to that of Colombian coffee. Natural conditions form the particularity of Yunnan small seed coffee taste-strong but not bitter, fragrant but not strong, slightly fruity. As early as the 1950s, Yunnan small seed coffee was very popular in the international coffee market and was rated as the top grade of coffee. However, due to a variety of reasons, the development of Yunnan coffee industry is not fast.

South coffee is mainly exported as raw materials, with an export volume of about 15000 tons in 2006. More than 60% of raw materials are acquired by Nestl é and Maxwell each year, and Starbucks and Amway have joined in recent years. Due to the lack of deep processing and marketing, Yunnan coffee is not well-known and unrecognized by people locked in the mountains. It is believed that with the in-depth development of Yunnan coffee industry, the rising demand of domestic coffee market and the efforts of the government and enterprises, Yunnan coffee will usher in a new period of development.

As coffee is widely known as a drink with a long history, coffee is being accepted by more and more Chinese people. Some data show that China's coffee consumption is increasing year by year, and is expected to become an important coffee consumer in the world. Today, Yunnan coffee produced in China's own land, with its noble quality and low price, will promote this trend, guide this fashion, become the Chinese people's own coffee brand, and thus have China's own unique coffee culture.

I believe that China, which has a profound cultural heritage, will usher in a Chinese coffee culture with its own characteristics after coffee culture has been deified and alienated, which may be the same as Chinese tea culture after baptism and test. will have its own unique charm. With China's own unique coffee culture, this chapter will be written by ourselves!

Would you like a cup of coffee, too? this is the taste of life.