Interviews with entrepreneurs in the coffee industry Coffee Road

Although sales in the Chinese coffee market are growing at an annual rate of more than 30%. However, China's per capita consumption of only 0.01 cups of coffee per day, compared with the world's developed countries per capita drinking 4 cups of coffee per day, China's coffee market still has considerable potential to be tapped.

Chinese coffee market attracts global attention

At the Beijing International Science and Technology Convention and Exhibition Center, more than half of the coffee enterprises occupied the first row of booths, and some coffee enterprises even rented 10 booths to open stalls for consultation. The head of the Chinese area of Japanese cycker Coffee, who attended the franchise exhibition in China for the first time, told reporters that there is still considerable potential in China's coffee market.

Perhaps coincidentally, coffee raw material suppliers have also joined the franchise team. Beijing Bean Coffee chain, which is mainly based on utensils chain, has also brought its fresh coffee beans, various imported and domestic bean grinders, coffee utensils and so on. There are also experts at the scene to promote their development of multi-vitamin herbal coffee to coffee companies.

There are many opportunities to invest in the coffee industry

It is understood that there are many opportunities to enter the coffee industry. Japanese Coffee Coffee, Canadian Coffee Coffee and New York Coffee all aim to open 100 stores in China next year, targeting high-end apartments, office buildings and bustling business areas. Due to similar positioning and fierce competition, coffee companies try their best to win over investors.

However, the head of a coffee enterprise whose franchise fee is in the hundreds of thousands of yuan said that the cost of basic facilities such as coffee machines, ice makers, worktables, refrigerators, cups and plates, and sofas alone is nearly 200000 yuan.

The location of the store is very important.

As a way of investment, franchising has certain risks, and the good geographical location and rent level must be calculated clearly in advance.

Mr. Zhang is specially inspected for his own investment project. He has a facade of nearly 200 square meters. He told reporters that he had invested in home appliances and opened a beauty salon. He really wanted to open a coffee shop this time, and had done relevant research before. He found that for coffee shops, the probability of individual success in opening an independent store is only 20%, while joining the chain system of well-known brands can be as high as 80%. Mr. Zhang told the reporter that if he felt inappropriate, he would not invest in the coffee industry rashly.