A documentary about Fair Trade Coffee

If you want to understand what "Fair Trade Coffee" is, this documentary is the most intuitive.

BlackGold (Black Gold, 2006) is a documentary about Ethiopian coffee growers facing exploitation by Western multinationals. The narrative style of the film is very simple, and the camera constantly switches between two worlds that are very different: the elegantly dressed Italian "a beautiful day begins with a cup of coffee in the morning", while the coffee grower lives in a humble abode in a rough shirt and barefoot; on the coffee markets in New York and London, no one paid any attention to the grower's question, "can you raise the price of a kilogram of coffee to 5 Bill (about $0.6)?" Let's have the money to build schools for our children. "the female manager of the world's first Starbucks in Seattle is very proud of the coffee culture represented by Starbucks, not knowing that Ethiopian women work eight hours a day for less than $0.50. Representatives of the economic powers at the WTO global conference negotiated the best trade strategy for them behind closed doors, and growers had to cut down coffee fields and plant Chat, a hallucinogenic drug, which was a little more expensive, in order to feed their families.

The scene that impressed me most was when a grower said, "We do not need assistance from the Western world, nor do we want our children to see us receiving handouts." We have coffee and can survive on our own labor, as long as we can give us a fair price. " But the subtitle at the end of the film makes it clear that four of the world's largest multinational coffee companies, Kraft, Nestl é, Procter & Gamble and saralee, as well as Starbucks, have declined invitations to watch the film.

This is indeed a heartbreaking film after watching, because you have to accept the fact that, whether you know it or not, every cup of coffee you drink increases the exploitation of coffee growers in Africa and South America.

To put it simply, to organize coffee growers and work directly with independent coffee vendors to make the transaction price transparent and fair, this is "Fair Trade Coffee". After the film was published, it quickly gained a great response in the international community. Starbucks was forced to say it would use Fairtrade coffee beans globally in 2015. But at home, we are still unable to drink Fairtrade coffee in Starbucks for a while.

So what can we do to reduce the unfair coffee trade? You can try to buy coffee with the Fairtrade logo, such as the British brand "Percol" or "Caf é Direct"; if you often go to Hong Kong, you can pay attention to those shops that use Fairtrade beans, which are quite a large number in Hong Kong; or just go to Tudou to watch the documentary in its entirety.

Taking action to support Fairtrade requires money (Fairtrade coffee is more expensive) and patience (not necessarily better). Can we lighten our guilt a little bit when we pick up a cup of coffee?