Hollis Coffee Lin Dan theme Shop, Coffee "Star" Shop New Market

Star restaurant is no longer a new thing, more and more stars use their star effect to open their own stores, invest in entertainment, leisure, catering and so on.

On March 16, badminton world champion and Grand Slam winner Lin Dan, as the ambassador of Hollis Coffee brand, officially opened the Beijing SOHO Shangdu store of Hollis Coffee, which was jointly created with the brand.

Nowadays, it has gradually become a trend or trend for stars to open stores and create their own brands in the entertainment industry. This time, let's take a look at the themed cafe of sports superstar Lin Dan.

Walking into the store, I feel full of comfortable, fashionable and romantic atmosphere. Lin Dan in the field and life bit by bit from the store's posters, jerseys, rackets and other badminton elements incisively and vividly. There are also projectors and televisions in the store. During the large-scale badminton match, the game will be broadcast live in the store, and the wonderful badminton match will be played on the roll. There is no doubt that the cafe will become a popular place for many fans and coffee lovers to gather.

The store also sells Lin Dan style surrounding goods. At present, it is mainly Lin Dan version mugs, and there will be other surrounding goods in the follow-up.

Lin Dan expressed the hope that there will be Lin Dan shops in different cities across the country as soon as possible this year, so that he can share the coffee culture and slow-paced life with more fans. In addition, he will also come to different cities to meet with the fans.

The consumers in the store are mainly young people, and the main consumers are students, white-collar workers, fashion people and so on.

Shop owner promotes products: sweet potato latte, BlackBerry waffle

Summer products: smoothies (mango and strawberry flavors), cinnamon and Sydney sparkling water

Per capita consumption: 45 yuan

Add: 2188 HollysCoffee, 1 / F, SOHO Shangdu North Tower, 8 Dongdaqiao Road, Chaoyang District, Beijing

Preferential activities

Install and register Hollis Coffee APP for the following discounts:

(1) full price consumption any new product promoted in the store can enjoy the second cup half price

(2) if you consume two new products in the store at the same time, you will get a half-price taste coupon for the next new product.

Hollis Coffee APP will irregularly push promotional instructions or coupons to customers who join the APP event.

China Coffee Trading Network: www.gafei.com