Hollys Coffee Lin Dan Theme Store Opens in Beijing

When a global sports icon partners with a major coffee chain to open a themed café, coffee lovers and fans alike want to know: what’s actually inside? Is it just another photo op, or does the place serve great drinks, tell a compelling story, and offer something you can’t get at your local chain? We visited the new Hollys Coffee Lin Dan Theme Store in Beijing’s SOHO to find out.

The new Hollys Coffee Lin Dan store officially opened on March 16, 2024, in Beijing’s bustling SOHO complex. Backed by badminton legend and Olympic gold medalist Lin Dan — who also serves as the brand’s ambassador — the café blends coffee culture with sports fandom in a way few others do.

What Makes This Café Different?

Step inside, and you’re not just in another coffee shop. The space radiates a relaxed, fashionable, and romantic vibe. What sets it apart are the dozens of visual tributes to Lin Dan’s career: posters, signed jerseys, and rackets showcase his journey from the court to the café. Even the ambiance is tuned to sports lovers, with projectors and TVs that stream live badminton tournaments during major events and replay classic matches during off-hours. It’s designed to become a hangout spot for both coffee fans and sports enthusiasts.

What’s On Offer: Drinks, Food & Merch

The café’s drink menu highlights seasonal specials and crowd-pleasers. Their top offerings include a Sweet Potato Latte and a Blackberry Waffle. In summer, look out for Strawberry Mango Smoothies and Pear Osmanthus Sparkling Water . The average spend per customer is around 45 RMB. While the full food menu wasn’t listed, these drinks are clearly tailored for a younger, style-conscious crowd — students, office workers, and urban trendsetters make up the bulk of visitors.

Fan Culture Meets Coffee

Beyond drinks, the store sells exclusive Lin Dan merchandise, currently featuring a signature Lin Dan-branded mug, with more items to come. Lin Dan himself has expressed hopes to expand the “Lin Dan Store” concept to multiple cities this year, offering more fans a chance to enjoy coffee in a space that reflects his persona. He also plans to make personal appearances in different cities for meet-and-greets. The store already serves as a hub where visitors can enjoy both premium coffee and a slice of athletic inspiration.

Where Is It & How to Get Deals

You’ll find the café at: HollysCoffee, Unit 2188, 1F North Tower, SOHO Shangdu, No. 8 Dongdaqiao Road, Chaoyang District, Beijing. To save money on your visit, download the Hollys Coffee app. New users who register and install the app get two solid perks: buy any one promoted drink at full price, and the second is half off; buy any two promoted drinks, and you’ll receive a voucher for half off your next new drink. The app also sends occasional member-only discounts and promotions to users signed up for its loyalty program.

Frequently Asked Questions

When did the Hollys Coffee Lin Dan theme store open?

The Hollys Coffee Lin Dan theme store officially opened on March 16, 2024, in Beijing’s SOHO complex.

What are the signature drinks at the Lin Dan Hollys Coffee location?

The store’s featured drinks include the Sweet Potato Latte and the Blackberry Waffle. Seasonal summer drinks are the Strawberry Mango Smoothie and Pear Osmanthus Sparkling Water .

Does the café sell Lin Dan merchandise?

Yes, the store currently sells a Lin Dan-branded mug, with plans to introduce more athlete-themed merchandise in the future.

Can I get discounts through the Hollys Coffee app?

Yes. App users who register and install the Hollys Coffee app receive: 1) 50% off the second promoted drink when buying one at full price, and 2) a voucher for 50% off a future new drink when purchasing two promoted drinks. Members also get periodic exclusive offers.

Where is the Beijing Lin Dan Hollys Coffee shop located?

The café is located at: Unit 2188, 1F North Tower, SOHO Shangdu, No. 8 Dongdaqiao Road, Chaoyang District, Beijing.

What’s the average cost per customer at the café?

The average spend per person is about 45 RMB.

Recommended FrontStreet Coffee Beans for Themed Cafés

For a themed café like the Lin Dan Hollys Coffee, FrontStreet Coffee’s Classic Blend delivers a smooth, well-rounded espresso base with rich crema — ideal for lattes and milk drinks. Its balanced profile appeals to a wide audience, much like the café’s diverse clientele. For a fruitier touch in seasonal offerings, try the Strawberry Candy Espresso, which replicates a sweet strawberry soft candy profile, perfect for fruit-forward summer drinks. Both blends are built for high-volume shops while keeping quality consistent. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.