Yunnan coffee brand lacks a brother

For the desire for fame and wealth, human beings have never stopped chasing forward.

An industry is originally a vanity fair, and Yunnan small grain coffee is no exception. Since Yunnan small Coffee has emerged in the global market for only a short period of more than a decade, all kinds of capital have swarmed in to compete for the top spot, and it seems that they will not give up until they reach their goal. It seems that everything is calm, but a fierce battle of small grains of coffee in Yunnan has already begun quietly.

The Taste's godfather sells Yunnan coffee to New York.

The birth of anything will attract a group of followers and early adopters.

Yunnan coffee has been recognized by the outside world since 1988. This is not only the most important node in the history of Yunnan coffee development, but also one of the important nodes in the life of Liu Minghui, chairman of Yunnan Aiyi Agriculture and Animal Husbandry (Group) Co., Ltd., known as the "godfather of coffee".

"in 1988, coffee in China entered the node of commercial cultivation, which was caused by the United Nations Development Programme (undp) assistance project." Liu Minghui recalled: "before 1988, the scale of coffee cultivation in Yunnan was very small, because the needs of the country only planted more than 2000 mu within the Agricultural Reclamation Bureau." At that time, coffee was still a special product. "

In 1988, with the aid of undp, Liu Minghui was sent to some European countries to learn processing, baking and planting skills, and then came back to serve coffee cultivation in Yunnan. "from 1988 to 1993, the coffee industry in Yunnan began to take shape because of the undp aid program." Liu Minghui pointed out. It is worth mentioning that according to the relevant data, the coffee industry in Yunnan developed rapidly from 1988 to 1990, and the planting area expanded from one thousand mu to ten thousand mu.

"at that time, Chinese people seldom drank coffee, only some foreigners were drinking it." Liu Minghui thinks Yunnan coffee is good coffee, but no one drinks it in China. What if Yunnan has grown so much coffee? in 1995, Liu Minghui, who had gone to sea, registered a company in New York and took Yunnan coffee to New York for evaluation. "the evaluation experts thought our coffee was good, so they recommended me to the coffee companies in the United States. I began to sell coffee from Yunnan to the United States. " Speaking of this, Liu Minghui is still proud: "New York is equivalent to Mount Qomolangma in the coffee industry. After you occupy the highest peak, the mountains of the world are low for you."

Since then, Liu Minghui has been selling coffee from Yunnan to New York. However, due to the lack of standards in the industry, planting and processing are very chaotic, Liu Minghui received coffee of uneven quality. "in 1998 and 1999, Yunnan coffee entered the most chaotic period in history." Liu Minghui pointed out. This period was precisely the turning point in the life of Wei Chengkun, general manager of Kunming Jiepin Coffee Co., Ltd.

Coffee wolf empty gloves 3 million yuan for international business

On the day of the coffee harvest season in 1999, in front of a bank in Baoshan, under the scorching sun, a middle-aged man dressed in rags had been sitting at the door for a whole afternoon. Passers-by passing at the door of the bank looked at him strangely from time to time.

"it's almost four o'clock. Finish smoking this last cigarette, and then go in and check it for the last time. If you still have only ten yuan in your passbook, just go back to work in the processing factory. " Wei Chengkun comforted himself. Said to put out the cigarette butts, ignoring the business hall miss white eyes once again handed over the passbook to audit. This time, his hands were trembling. "knock." In the process of waiting, his heart almost jumped out of his chest. More than ten seconds later, the business lady looked at him in surprise: "you have 3 million yuan in your account."

"you don't know, I was so excited when I heard this number that I couldn't speak!" Wei Chengkun could not hide his excitement when he mentioned this matter.

Wei Chengkun was originally an ordinary worker in a state-run coffee factory in Baoshan. One day in 1999, a Vietnamese he once knew came to him by chance and said that he wanted to buy small grains of coffee from Yunnan, hoping that he would become a buyer of small grains of coffee in Yunnan. And promised to give him 3 million yuan in advance. As a result, there is the scene that took place in front of the bank.

"at that time, I was the first person to take the Vietnamese to Lujiangba to buy coffee." Vietnam is the second producer of coffee, why do you still need to purchase coffee in Yunnan? Wei Chengkun told reporters: "when many foreign businessmen come to Vietnam, they want both medium and small seeds, but Vietnamese coffee is medium seeds. Smart Vietnamese go to Yunnan to buy coffee and sell it to foreign businessmen as Vietnamese coffee. " But paper can't contain fire, and more and more foreigners find the origin of small seed coffee-Yunnan. Yunnan coffee is beginning to be recognized by more and more foreigners.

China Coffee Trading Network: www.gafei.com