Myanmar's opening to the outside world has led to cultural change and the middle class has set off a coffee craze.
It has been only a few years since Myanmar began its reform and opening up in 2011, but Western coffee drinking culture has begun to spread to the Burmese middle class, and the number of coffee shops in Yangon, the capital, has grown in recent years.
With the opening up of Myanmar's economy to the outside world, people's life has also changed, one obvious example is the rapid increase in the number of local cafes.
In the past, most of the customers of coffee shops were foreigners, but the desire for foreign luxury goods that had been suppressed for years since the end of Burma's military rule in 2011 suddenly broke out, and coffee drinking culture began to spread among the middle class.
Coffee shop manager: in a newly opened country like Myanmar, after years of closure, people's natural reaction is that they are eager to experience new things.
More and more local middle-class people are willing to pay higher prices to enjoy high-quality coffee, reliable Wi-Fi, and a moment of peace.
Doctor: with friends, the tea shop on the street is better, but if you want to be alone and find a quiet place, this kind of coffee shop is very good.
Although the coffee shop is patronized by more and more locals, the coffee of about two dollars a cup is still far beyond the affordable level for the general public.
Studio owner: it's too expensive for ordinary people. It's 10 times the price of other places.
However, for wealthier city dwellers, the craze to enjoy life in coffee shops has begun to take root. With the rise of the middle class in Myanmar, it is believed that coffee culture will become more and more popular.
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