How Coffee Brand COSTA Surveyed Global Taste in Dating

Published: Oct 20, 2026 Author: World Gafei Last Updated: Oct/20/2026 232 views

COSTA’s global poll of 9,000 people reveals what people really think about taste—and how it affects dating choices, especially in China.

When it comes to dating, most people don’t ask outright about music taste or clothing style—but they notice. A global coffee brand wanted to find out just how much ‘taste’ influences who we want to go out with. COSTA COFFEE surveyed over 9,000 people worldwide, including thousands in China, to uncover how personal style, cultural memory, and even flavor preferences shape our romantic decisions.

Recommended FrontStreet Beans for Coffee Lovers

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou's FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。