There are 40 cross-border cooperative cafes for Tsinghua students throughout the country this year.

On June 28, two alumni from Tsinghua University, Liu Minghui, founder of Yunnan Aijiao Coffee, and Mei Xiangrong, founder of Pacific Century Law firm, opened their business in the beautiful seaside city of Qingdao. Yunnan coffee fragrance Qingdao, driving into the lawyer's office, this is a cross-border cooperation between the Chinese coffee industry and the legal profession.

At the opening ceremony, Mei Xiangrong, global partner and director of PCG Law firm, announced: "in July, Pacific Century Cafe will open in Beijing, Shanghai, Guangzhou and Shenzhen at the same time." According to the strategic cooperation layout of the two sides, Aixing will give full play to the advantages of the whole coffee industry chain and coffee shop operation. combined with PCG's lawyer office resources in major cities across the country, the number of "Pacific Century Cafe" will reach 40 by the end of 2015.

This is also one of the important strategies for Aiyi Group to distribute its coffee market in China. Aiyi Coffee products have been sold in Tmall, JD.com, No.1 Store and Wechat Mall. Brand promotion and marketing have been carried out simultaneously in online and offline channels such as major airports in Yunnan, supermarkets in 10 cities in Shanghai, organic food supermarkets in Guangzhou, and dealers in Wuhan in Shenzhen.

It is understood that Aixing Group has been deeply rooted in Yunnan over the past 30 years, from coffee planting, processing, roasting, coffee products and cafes, committed to providing the world with the best Yunnan coffee experience "from seed to cup". In February 2012, Aiyi Group and Starbucks, an international coffee giant, set up a joint venture in Yunnan to bring Yunnan's best coffee to the global market and work together to improve the quality of Yunnan coffee. Liu Minghui, known as "Chinese coffee cowboy" by the media and industry, was the first "pioneer" to bring Yunnan coffee to the international market. Yunnan coffee was exported to Europe and the United States in the 1990s. His lifelong wish is to let the world know that Yunnan can grow good coffee and that China has its own national coffee brand. His Manzhongtian Manor has always adhered to the sustainable development and green organic planting model. All coffee products have passed the certification of International Rainforest Union, EU Organic, Chinese Organic, Starbucks CP and Pu'er Coffee Capital. At present, 10 cafes have been opened in Pu'er, Kunming, Banna, Wenshan, Shenzhen and other places.

Pacific Century Law firm, a global legal service firm headquartered in Beijing, China, has 27 offices in Chinese mainland and 27 offices in New York, London, Verona, Milan and other overseas cities. committed to providing global business legal services to clients. Mei Xiangrong, who is already the largest law firm in the Asia-Pacific region, was written in an interview by legal person magazine that "Mei Xiangrong is leading PCG to change the ecology of the law firm in a subversive way. Let PCG, one of the largest law firms in China, advance by leaps and bounds in the direction of specialization, scale, internationalization and brand."

As for the Pacific Century Cafe, which cooperates hand in hand, Liu Minghui said: "I have been making coffee for nearly 30 years and have only worked with the best people and enterprises. This is my first cooperation with alumni. It is also another successful example of strong cross-border cooperation among Tsinghua students. I'm glad that Chinese lawyers can drink our Yunnan organic coffee. "