The relationship between GouBuLi and Coffee Coffee basic knowledge

Tianjin GouBuLi, a 155-year-old Chinese brand, has announced that it has made phased progress in negotiations with an American coffee giant, and a formal cooperation agreement is expected to be signed in the first half of this year. But the exact name of the coffee chain has not been announced. For this marriage, the industry is not optimistic, some netizens joked that "while eating steamed buns while drinking coffee."

In fact, I think this acquisition should be the behavior of Tianjin GouBuLi Co., Ltd., not GouBuLi steamed stuffed bun. Please don't talk about this. Today, GouBuLi steamed stuffed bun has enjoyed a good reputation all over the country. When it comes to Tianjin, you will certainly think of GouBuLi steamed stuffed bun. For some foreign tourists, the same is true. But as an enterprise, as the representative of GouBuLi Co., Ltd. said, the need for development, a steamed stuffed bun, can it really maintain the continuous or long-term development of the enterprise? The answer is a little skeptical. Therefore, it should be said that at the right time, GouBuLi found a new growth point, this is coffee.

Coffee is already very popular abroad, but China is still in the stage of development. although some Korean cafes are desperately expanding in China, many cafes are closing down, so China's coffee industry is ushering in a new situation. Of course, the market is also gradually expanding. In addition, the development of coffee industry in China also has a unique advantage, which is that China has relatively good coffee, such as coffee beans grown in Yunnan.

As a hundred-year-old brand, GouBuLi has accumulated enough experience in the chain industry. for GouBuLi Co., Ltd., it should not be difficult to add a coffee business. Of course, it is not the majority of netizens talking about eating steamed buns while selling coffee. I believe that GouBuLi will never do so. What will be involved here should be the exchange and transportation of domestic and foreign resources and brands, that is, GouBuLi steamed buns go out and the acquired cafe brands come in. Perhaps in the same place, the two stores will be relatively close. Just like Yum's KFC and Pizza Hut, basically wherever there is KFC, there will be Pizza Hut. Besides, it is not a new thing for steamed buns like GouBuLi to enter the business circle or shopping mall. Maybe GouBuLi is imitating Yum Restaurant.

Whether GouBuLi will eventually fall in love and get married, one thing is certain: China's coffee market is growing, and sales of coffee and coffee machines are rising significantly.