Coffee chain joining-- Analysis of Coffee Entrepreneurship Market

The international coffee market is at a mature stage

Many people don't know that coffee beans are the second most traded commodity in the world. Coffee is produced in more than 70 countries with an annual output of 1 million bags. the development of the coffee industry provides employment opportunities for 100 million people around the world. The coffee production of the exporting member countries of the International Coffee Organization accounts for more than 97% of the world's total output. In the world coffee consumption market, where the annual retail sales exceed 70 billion US dollars, the coffee consumption of the member countries of the International Coffee Organization accounts for 65%. In addition to the traditional high-yield areas of Brazil and Colombia, Vietnam in Asia has also been chasing Asia in recent years. Vietnam is also gradually becoming a major coffee producer. It is believed that the coffee market will be prosperous in the future.

Among them, Colombia is the second largest producer in the world, accounting for 12% of the world's total output, and its coffee beans are of good quality. Coffee trees are planted in the highlands and cultivated in small areas. After careful harvesting and washing processing, the coffee produced is beautiful in quality and rich in flavor, so it is very suitable for single drink or mixing. In particular, Columbia's Lucca coffee is the most famous, with rich and unique flavor, with a good flavor of sweet in acid and flat in bitterness.

two。 The domestic coffee market has great potential for development.

With the rapid development of WTO economy in China, people's living standards are constantly improving. Coffee, a western-style drink, is being accepted by more and more Chinese, and the coffee culture that follows is full of every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting the high quality of modern life; or making friends, or business talks, or leisure, all in a cup of coffee filled with music.

(1) from the perspective of the overall domestic market

Statistics show that Finland, with a population of 5 million, consumes 1 million packets of coffee a year. China, with a population of 1.3 billion, now consumes only 200000-400000 packets of coffee a year. From this comparison, we can see that the prospect of China's coffee consumption market is very broad. At the same time, there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer.

(2) in terms of growth rate

At present, Chinese coffee consumption is still small, but the growth momentum is very considerable. China's coffee consumption is growing at an annual rate of 15%, while the world coffee consumption is growing at an annual rate of only 2%. Data also show that China's per capita coffee consumption has been increasing at a rate of 30% year by year since 1998, and China is expected to become the most potential coffee consumer in the world in the next few years.

(3) in terms of per capita consumption

According to relevant statistics, the average annual coffee consumption per person in developed countries in Europe and the United States is more than 500 cups, and some even exceed 1000 cups, such as Finland and Sweden. Neighboring Japanese consume an average of 200 cups a year, while Koreans consume an average of 140 cups. At present, the average annual coffee consumption per Chinese is only 4 cups, and even in big cities such as Beijing, Shanghai and Guangzhou, the average annual consumption per person is only 20 cups. China's coffee consumption market has huge room for growth. After entering the 21st century, the rapid growth of China's economy

With the rapid growth of China's economy, the continuous improvement of people's quality of life and the increasing diversification of drinks, coffee gradually linked with fashion and modern life has led to a rapid increase in coffee consumption, forming a huge potential consumption market.

Generally speaking, due to the huge Chinese market and promising prospects for the growth of coffee consumption, China occupies an important position in the overall strategy of expanding the demand of the world coffee industry.

3. The advantages of chain coffee shops are strong.

Coffee is sprouting all over China. According to the information provided by the International Coffee Organization, in recent years, the development of coffee cultivation and consumption in China has attracted worldwide attention. Cafes are also springing up in Beijing, Shanghai, Guangzhou and other large and medium-sized cities. In addition, the charm of culture is the charm of the market. Now more and more people around the world choose coffee to accompany themselves to spend a lot of comfortable time, coffee enriches people's lives, and China's coffee culture is also increasingly strong. In the face of the huge Chinese coffee market, coffee shop chain operation has become the strongest entrepreneurial channel in the world; today, chain operation should be shipped to commerce and has been given a new meaning. To a large extent, the consumption of coffee is a kind of perceptual consumption on the cultural level. what the cultural communication needs is that the environmental culture created by coffee shops can infect customers and form a good interactive experience. Walk into a LUCCA handmade coffee shop at random, whether it's a spray painting on the wall, a takeout paper bag or a delicate card, reflecting a fascinating coffee culture everywhere.

(1) chain franchise has low risk and high success rate

According to industry statistics. For coffee shops, the probability of individual success in opening an independent shop is only 25%, 55%, while joining the chain system of well-known brands can be as high as 85%. There is no doubt that joining the brand store has a higher safety factor.

(2) chain franchise has low cost and high benefit.

For investors who only have the desire and money to open a coffee shop, but have no idea how to open a shop, joining a branded coffee shop is a good choice. For example: Starbucks, Baiyi, LUCCA and so on, the chain will provide one-stop services from location selection, evaluation, decoration, equipment, materials, personnel training, marketing, systematic management and so on. It saves a lot of trouble for franchisees, and strengthens confidence and improves efficiency. According to the statistics of the Italian Ministry of Commerce in 2004, the commercial transaction volume of joining the chain operation has exceeded the total value of its retail market by 2.5 times. In 2004, the operating income of Chinese chain stores exceeded 800 billion yuan.

In the 21st century, with the continuous improvement of people's rich living standards, coffee, a western-style drink, is being accepted by more and more Chinese, and the resulting coffee culture is full of every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion, taste, personality, self, business, leisure, reflecting the high quality of modern life, we can foresee how attractive its future prospects will be!

Coffee consumption is spreading in China, coffee passion is burning in China, coffee business opportunities are emerging in China, and coffee wealth is rapidly accumulating in China. Join one day earlier, let you realize your double dream of humanistic wealth.