Analysis of China Coffee Franchise Market in 2014

After entering the 21st century, with the rapid growth of China's economy, the continuous improvement of people's quality of life and the increasing diversification of drinks, coffee gradually linked with fashion and modern life has led to a rapid increase in coffee consumption and formed a huge potential consumption market.

I. from the perspective of the overall domestic market

Statistics show that Finland, with a population of 5 million, consumes 1 million packets of coffee a year. China, with a population of 1.3 billion, now consumes only 200000-400000 packets of coffee a year. From this comparison, we can see that the prospect of China's coffee consumption market is very broad. At the same time, there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer.

Second, in terms of growth rate

At present, Chinese coffee consumption is still small, but the growth momentum is very considerable. China's coffee consumption is growing at an annual rate of 15%, while the world coffee consumption is growing at an annual rate of only 2%. Data also show that China's per capita coffee consumption has been increasing at a rate of 30% year by year since 1998, and China is expected to become the most potential coffee consumer in the world in the next few years.

III. In terms of per capita consumption

According to relevant statistics, the average annual coffee consumption per person in developed countries in Europe and the United States is more than 500 cups, and some even exceed 1000 cups, such as Finland and Sweden. Neighboring Japanese consume an average of 200 cups a year, while Koreans consume an average of 140 cups. At present, the average annual coffee consumption per Chinese is only 4 cups, and even in big cities such as Beijing, Shanghai and Guangzhou, the average annual consumption per person is only 20 cups. China's coffee consumption market has huge room for growth.

Generally speaking, due to the huge market potential of China's coffee industry, the growth prospect of coffee consumption is optimistic by numerous investors, and China also occupies an important position in the overall strategy of expanding the demand of the world coffee industry.