The potential of China's coffee market is huge. Countless investors are optimistic about it.

Coffee has become one of the three major drinks in the world, which is rich in protein, crude fiber, crude fat, caffeine and so on. Because of its unique mellow taste and refreshing and exciting effect, it has gradually become an indispensable daily drink for modern people. Coffee is second only to oil in global trade and is one of the symbols of western culture.

Everyone in modern society is inextricably linked with coffee. Some data show that China's coffee consumption is increasing rapidly year by year, and is expected to become an important coffee consumer in the world. "Coffee culture" is full of every moment of urban white-collar workers' life, and it is gradually associated with fashion and modern life. The coffee shop with its own characteristics has also become the best place for people to relax, socialize, feel fashion and taste. China's coffee market has great potential, with an average annual coffee consumption of less than one cup per person in mainland China. Even if the coffee consumption in cities is 4 cups per person per year, the market space and imagination can be seen.

In recent years, coffee shops have sprung up in the streets of major cities in China, especially with the entry of several large enterprise groups, such as various brands of coffee, the market is showing a lively scene. We can find that the coffee consumer group is gradually growing, the coffee culture is gradually forming in the inland cities, and the domestic coffee consumption market continues to expand every year.

Pure Italian coffee attracts countless investors

In 2014, Italian coffee Pascucci coffee came to China with the global business process, emitting the fragrance of pure coffee culture and production technology from far away Italy. China Defu holding Group has obtained the full operation business of pascucci in China. CAFFE PASCUCCI Coffee Group, which has a long history of 131 years, is a world-famous Italian family coffee brand. For nearly a century and a half, the CAFFE PASCUCCI family has devoted themselves to the spread of pure Italian coffee culture. Bring the real brand coffee to China and share it with you.

The arrival of Italian coffee Pascucci Coffee was invited to participate in the Chinese franchise exhibition in the first half of 2014, which quickly attracted franchisees to negotiate and a special interview with Oriental Satellite TV. Let's wish pascucci to create wealth together with domestic investors in China.