Espresso is elegant and profitable.

This year's Beijing International Coffee Fair was packed with ordinary citizens, and people gathered around the booth to ask questions: how to open a coffee shop? All the promotional leaflets for the franchise stores were sent out in one day.

Among them, the most eye-catching is the "Italian Cafe", which has been very popular in recent years. Unlike American cafes, which want customers to spend quickly, Italian cafes put more emphasis on the dignity and elegance of the environment, with a more petty bourgeois style, so they are favored by more investors.

At the coffee exhibition, the reporter learned that most of the consultants were from the middle class and had some spare money. Through understanding, what they valued most was Pascucci Coffee, an Italian coffee brand with a 130-year history. An investor who is interested in Pascucci Coffee told reporters that many people have taken the barista course in recent years, many of whom want to open their own coffee shop. However, from a practical point of view, it is safer to join a regular big brand and has a higher success rate.

Zhang Jing told reporters that among those who want to open a coffee shop are young returnees who have seen foreign coffee culture, but in practice they have found that it is not easy to copy foreign coffee to China. Opening a coffee shop is a romantic thing, but you must choose to join, such as Pascucci Coffee. After signing the contract, Pascucci headquarters will send professional location engineers to help investors find the right address with professional knowledge. The general source ruled out the risk that some investors sold expensive stores without inspection, and did not understand it at all, resulting in a loss of money.

In the coffee industry, the clearer the positioning, the more obvious the differentiation, and the clearer the customer, the higher the chances of success. Pascucci Coffee knows very well that coffee is not based on a lack of rigid demand. Therefore, it is necessary to constantly export the brand's own culture and promote the development of the industry.

CAFFE PASCUCCI's strong vitality comes from the outstanding brand genes: from the selection of high-quality coffee beans in the world's three golden origin zones, to the patented slow baking process with the integration of humanities and technology, to the ingenious hand-drawn flowers, PASCUCCI has always adhered to the family mission of "one hundred years of Classic quality Glory" and continues the brand value all over the world. Looking back on the coffee industry history of PASCUCCI130 for many years, it has brought valuable innovation to the coffee industry, holding hands with Moto GP and other sports events, adding passion and vitality to the brand; the endorsements of Italian models also make the brand more fashionable, resulting in PASCUCCI's everlasting business legend.

China consumes 70 billion yuan of coffee a year, which is still a huge space from 2 trillion to 3 trillion yuan in mature markets.