Pascucci coffee is located in the cultural capital from a unique point of view.

Beijing, known as the "economic and cultural center", is not only an "ancient capital city" full of culture, but also a city filled with the smell of coffee. Walking in the streets of Beijing, gentle urban men and women in cafes near the business district lay their books on their knees while coffee was held in their hands. Office workers who are in a hurry will also hold a steaming cup of coffee in their hands, which is natural and comfortable. For high-wage earners in Beijing, coffee in their hands has become a habitual symbol, and that's how the day begins. In the afternoon, wandering in the streets and alleys of Beijing's business district in the lazy sun, whether it is creative cafes or open-air cafes, even the air of the city is forever filled with a faint aroma of coffee. it's like a lingering temptation to go into a coffee shop with clean windows for a refreshing cup of coffee and feel Beijing's casual and indifferent coffee life anytime and anywhere.

Japanese writer Haruki Murakami once said: if a city is not willing to open a coffee shop, then no matter how rich the city is, it is just a city with an empty heart. There is no doubt that Beijing, where coffee smells everywhere, will not be such a city. The owner of the 130-year-old Pascucci Coffee is located in Beijing. It is worth noting that China's coffee market is booming and has become one of the most important strategic markets for Pascucci coffee in the world. We will bring more elegant experiences to Chinese consumers in the future. The entry of Pascucci coffee undoubtedly enriches the competitive form of the Chinese coffee market.

Beijing, which has the highest coffee consumption in the country, is the most representative city in Chinese coffee culture. Some people say that office workers in Beijing like coffee, in large part because the city is full of competitive pressure, people need to drink coffee to keep themselves happy. Holding a cup of steaming Pascucci coffee, looking out of the window at the floor-to-ceiling window, while the warm and fragrant taste of coffee haunts my heart, making people deeply immersed in a warm and comfortable atmosphere, forgetting the haze of the sky. Some people think that Beijing cafes are so popular because Beijingers live a leisurely and comfortable life. In my spare time, sit in the Pascucci Cafe, order a cup of coffee, and talk to each other or daydream alone amid the intoxicating music.

Pascucci Coffee, developed by chain franchise, has a very good consumer base in China and even the whole world. Relying on the previous century-old brand advantages in the coffee field, it can open up the Chinese coffee market from another perspective and lead the spread of coffee culture in China.