Using Internet thinking, every cup of CAFFE exceeds expectations.

When there are more and more coffee shops on the street, people's demand for coffee is becoming more and more stringent, and the desire for mellow coffee is getting stronger and stronger.

CAFFE PASCUCCI is an Italian family coffee brand, adhering to the family mission of "one hundred years of Classic quality Glory", opening Italian cafes all over the world from its headquarters in Chirionne. In 2014, PASCUCCI cafe PASCUCCI joined hands with Defoe International to enter the Chinese market and have a grand opening at the Spring OUTLETS in Beijing. Committed to the mellow and authentic Italian coffee, the authentic presentation to Chinese customers!

There are many coffee in Beijing, how can CAFFE PASCUCCI "maverick" in so many cafes to make the taste of mellow coffee beyond the customer experience? The secret is to use Internet thinking.

Listen to the needs of consumers-- Internet users participate in thinking

At present, there are many cafes on the market, including American coffee and English coffee, but there is no mellow espresso. Many Chinese people say that they have no feeling of drinking other coffee after going to Italy for coffee. In China, especially in Beijing, there is no shortage of people who have traveled to Italy or returned from studying in Italy. They are full of expectations for espresso! before the opening of CAFFE PASCUCCI, after extensive and professional market research, understand the customer's demand, fill the market gap!

Make the best quality-- the ultimate thinking of the Internet

CAFFE PASCUCCI has its own planting base in the three largest golden coffee producing areas in the world. After the raw bean is picked and dried, the experienced baking master, supplemented by the perfect slow baking process, evaporates the water in the coffee bean naturally to obtain high-quality coffee beans. Unlike the mechanized production methods of some coffee brands, CAFFEPASCUCCI adheres to the traditional Italian hand-drawn flowers. Today, CAFFE PASCUCCI stores have branches in more than 20 countries around the world, insisting on the unified distribution of raw materials and the same technology, and the quality and taste of each store is the same as that of the flagship store in Italy, and China is no exception!

Carry out simplicity to the end-- Internet simple thinking

CAFFE PASCUCCI's minimalist experience is in two aspects: one is the simplicity of the product category, which only deals in the most authentic espresso and surrounding products, not large and comprehensive, but small and refined, and puts more experience on the production and sales of existing products. Second, the store style is simple, there is no gorgeous decoration, the big glass floor-to-ceiling windows give customers a panoramic view, the walls are painted with thick Italian style and no tedious decoration; comfortable seats are scattered high and low, so that people who walk in have no sense of embarrassment!

Internet thinking involves many aspects, but these three points are the most critical. To achieve these three points, we can basically achieve the goal of exceeding consumers' expectations. Customers have been to CAFFE PASCUCCI Beijing Springs Orlai store said one after another, "taste is very good, taste is very strong", "pure Italian taste", "taste pure", this is the success of CAFFE PASCUCCI!

As we all know, Diaoye sirloin is the big winner of Internet thinking, and many people are proud to have been to Diaoye brisket, which also proves that in the Internet era, the traditional catering industry can be successful with Internet thinking. We believe that the next legend to be talked about by the industry is CAFFE PASCUCCI!