The charm of Chongqing's pure Japanese coffee.

"people who make coffee are in a different mood, and each cup of coffee brewed in proportion will taste different." At the Mora Cafe in the Wealth Center, Guo Lingfeng, a 27-year-old returnee, talks about coffee and looks very expert. He is only 27 years old, but he has been working for coffee for 10 years.

Three years ago, many coffee fans found that on the first floor of Xingguang 68, there was a small coffee shop with a small area, but it had a "style" of coffee. Each cup of coffee was roasted and ground on the spot. The owner of the shop, a young man in his twenties, grew up in the taste of coffee and slept even when he drank 20 cups of coffee a day. He had long hair and didn't talk much, but he was full of enthusiasm about coffee. He was Guo Lingfeng.

When Guo Lingfeng was 5 years old, he went to Japan with his father. After finishing his studies in Japan, he worked in his father's coffee shop.

"I have always dreamed of having my own coffee shop and bringing home the purest coffee." Guo Lingfeng said that because his mother had been living in Chongqing, he chose to go back to Chongqing to open a shop. The store he tried the water had only a meagre profit, "mainly because the area was too small and the rent was too high." After opening for more than a year, he closed the coffee shop.

The first store to start a business in Chongqing was not a success. Guo Lingfeng, who grew up in the taste of coffee, was thinking about a new model.

"Why not adopt my father's business model in Japan?" Guo Lingfeng said that his father has run coffee shops in Japan for about 20 years, with branches in major cities such as Tokyo, Osaka and Yokohama. At the same time, his father's Minhui Commercial Company also deals in coffee beans.

"We now have 26 types of coffee beans, 18 of which are exclusively operated in China, and three are exclusively authorized by foreign coffee farms." With the help of his father's coffee bean purchasing channels for many years, he started a business model of opening coffee shops and selling coffee beans at the same time.

But unlike his parents, he is a brick-and-mortar coffee shop plus online coffee sales model. Three months ago, his coffee beans were sold online, mainly to the domestic market. Now, he has opened two more coffee shops, selling about 2 tons of coffee beans online and offline every month.

As an offline coffee shop, he interacts with coffee fans every month, and he personally teaches them how to make coffee.

In order to enable customers to make a cup of pure hot coffee at home, his Mora coffee shop also sells coffee cooked beans roasted on the spot, as well as equipment for grinding coffee at home, including manual grinders, coffee cups, coffee pots, coffee filter paper, etc., similar to Chinese Kungfu Tea utensils, a whole set is about 500yuan.

"this small grinder is not as big as ordinary juice crushing equipment. It can grind about 60 coffee beans (about 15 grams) at a time, just enough for 2-3 people to taste a cup of coffee." Guo Lingfeng said that if one or two people drink coffee every day, they sell customers less than 300 grams of ripe beans each time, which is only enough for two weeks at most, because the shelf life of cooked beans is only two weeks.

He said that to open a coffee shop, he could not compete with brands such as Starbucks, nor the size of many large coffee shops, but he could let people enjoy the pure coffee at home, and the cost was only half that of the coffee shop. Coffee shops usually have a cup of coffee of 30 to 40 yuan. Buy your own coffee for grinding and brewing at home, and the cost of a cup is only about 15 yuan.

"the point is that people feel the enthusiasm and sentiment while grinding and brewing coffee." He said.