Coffee part V History-Professional Coffee

Large multinational coffee companies are purely focused on coffee, as a professional product can not be drunk casually, but also in the company this is a new department, "specialty coffee" has emerged in the coffee industry. Professional coffee is something new now, but the downside is that it takes coffee out of its rightful place. Pure Yikalama coffee beans are roasted for a certain period of time to give full play to all their characteristics and flavors.

There is still good coffee available in the Dark Ages of coffee, of course if you know where to find it. Many small cafes continue to trade in shops, purchasing high-quality roasted Arabica coffee beans. The commercial operations of these outlets are mainly frequented by immigrants (usually Arabs, Turks, Greeks and Italians).

In the 1960s, all this began to change. As the baby boomers entered adulthood after World War II. Many people of this generation are no longer keen to follow in their parents' footsteps and prefer to act in a more bohemian way. For them, these cafes and shops are ideal places to meet, where they can read poems or talk about experience and culture.

There is such a cafe at Berkeley in California, which enjoys a high reputation in the professional coffee industry and brings a lot of inspiration to the coffee industry. Peter's coffee and tea shop was opened by Alfred Pitt in 1966. He is also known as the "grandfather of special coffee" and has produced a group of enthusiastic customers here. Peter, 35, who moved to California from the Netherlands, pioneered the use of craftsman's coffee roasting techniques to develop a unique style of roasting coffee from his coffee and tea business, as well as building a loyal customer base. People love Peter's coffee style so much that they even have their own fans.

Two of Pitt's most important clients are a couple from Seattle named Jerry Baldwin and Gordon Buck. In 1971, Pitt's coffee making became more and more mature, which inspired him to open a Starbucks bakery in Seattle. Relying on mature coffee technology, Starbucks gradually built up a loyal customer base in the 1970s and early 1980s.

Starbucks

In 1984, the director of retail operations and marketing (Howard Schultz) tried to persuade Baldwin and Buck to open the first Starbucks Cafe. Schultz went to Milan, where he found cafes in almost every area. Here, people drink coffee not only in the cafe, but also in the venue. Schultz wanted to build a cafe in the United States, but Baldwin and Buck rejected Schultz's plan because they didn't want to enter the restaurant industry.

Deviate to Tiger Mountain

In 1985, Schultz left Starbucks to open his own cafe. "Il strives to live up to it." Still using coffee drinks made from Starbucks beans, Earl strives to live up to Seattle residents who have proved very popular. So in fact, in 1987, Schultz could buy it from Buck and Schultz's Starbucks. Striving to live up to the name Starbucks, Schultz expanded rapidly, opening 1000 stores within a decade.

The story of the earliest professional cafe in Britain also involves Alfred Pitt. In 1995, Scott and his ally Swinson wanted to open a coffee shop in London, but they mainly studied marketing and design, and even though they were both from Seattle, they knew nothing about coffee. So they chose to study coffee in the Coffee League, and then Stephen and Jeremy both fell in love with coffee. Before returning home, they decided to open their own roasted coffee beans and start an export business.

The Covent Garden Cafe, opened by the Seattle Coffee Company, has been a great success and continues to expand. The rapid growth of many companies has led to an increasing demand for coffee roasting in the alliance, so the two companies decided to merge. Starbucks officially joined them in 1998 after opening 60 stores in the UK.

By this time, the cafe was already very popular. There are cafes on almost every English street. In other words: coffee, cappuccino and latte are commonplace. In fact, the price of latte is now one of the products used by the British government to measure inflation. Coffee shop in the UK, in the 1990s, people's consumption landscape thought that the coffee shop represented a place to relax. They encourage users to come to cafes to sit and chat, sit on comfortable sofas to relax, and read newspapers.

The existence of these cafes has continuously increased people's interest in coffee, and there are more and more forms of coffee. The supply channel of coffee machine accessories is also very perfect. There are more sources of coffee, and there are many different roasted coffee beans, so the Dark Coffee Age is over!