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How long the coffee and dessert shops in South Korean TV dramas will be hot in Hangzhou will be tested by the market.

Published: 2026-02-06 Author: World Gafei

Last Updated: 2026/02/06, Do you still remember the restaurant where the hero Cui Dabu chatted with the heroine father Cui Daping and ate ice crazily in the South Korean drama Pinocchio? If I told you that the dessert store called South Korea Snow Bing which appeared in the play had opened a flagship store in Hangzhou, would you be very excited if you loved ice? Last Saturday afternoon, it was Snow Bing Zhejiang No.1 store in South Korea.

The store was packed.

Zhejiang Online September 15-Do you still remember the Korean drama "Pinocchio", the actor Cui Dabu and the heroine father Cui Daping chat, and crazy ice that shop? If you say that the dessert shop called "Korean Snow Ice" that appeared in the play has already opened its flagship store in Hangzhou, will you be very excited if you love ice?

On Saturday afternoon, it was the opening ceremony of "Korea Snow Ice" Zhejiang No.1 Store. Although it rained lightly in Hangzhou that day, the reporter found that the sidewalk at the entrance of the store was still full of people, and even the battery car had to detour.

In Hangzhou, many dessert shops and coffee shops that once appeared in Korean dramas have been listed in six cities, in addition to Korean snow ice, MANGOSIX, Zoo Coffee, etc. In other words, if you want to experience Korean drama plot, you can have it on your doorstep!

Coffee and dessert shops that once appeared in Korean dramas have landed in Hangzhou for six times

In September last year, Zoo Coffee Lakeside Yintai in77 opened in Hangzhou, attracting a frenzy of Korean drama fans. It turns out that Zoo Coffee not only cleverly combines coffee culture and zoo culture, but its store in Fuchuan City, Gyeonggi Province is also the scene point of the popular Korean drama "Good Man." Song Zhongji's sister Jiang Qiaoke, the hero of the play, works there.

On August 22 this year, a coffee and drink shop "MANGOSIX", which frequently appeared in major hit Korean dramas, landed in Hangzhou. Careful netizens will find that "MANGOSIX" Korean stores are featured in popular Korean dramas such as "Gentleman's Character,""Successors,""Kill Me Heal Me,""Hyde, Jekyll and I."

On Saturday, another coffee and dessert shop called "Korean Snow Ice" was unveiled in Queen Park on Wulin Road. It opened on three floors and totaled 459 square meters. According to its director Zhong Yifan said: "This is 'Korean snow ice' Zhejiang area's first store, but also image store, flagship store." According to Fu Hong, the store manager, the products in the store are synchronized with all stores in mainland China, and some new Korean products will also be launched for six consecutive years.

Korean drama plots will more or less affect the sales of products in these dessert shops.

Take MANGOSIX, for example, Yang Yanjiang, the operation manager of its trade union store, told reporters: "Most of the customers who come to the store are young women, including a lot of Korean drama powder, and about 60% of the customers come to the Korean drama plot."

Yang Yanjiang also introduced: "The products in the store are synchronized with South Korea, among which the best selling are mango coconut milk and cool blue lemonade, about 60% of customers will choose one of the two when they arrive at the store." Mango coconut milk and cool blue lemonade are the two drinks that the heroine Che Enshang made when she worked in "The Inheritors."

How long can a coffee dessert shop heated by Korean dramas be hot?

The reporter learned that Zoo Coffee has opened six franchised stores in Hangzhou. "The store opened in September last year, influenced by the hit Korean drama You from the Stars," said Wei Xueyan, director of operations at Zoo Coffee Lakeside Yintai in77."When it opened, there were 109 seats and three boxes in the store, all filled with customers."

Now, this wave of Korean drama craze is gradually falling, Wei Xueyan said: "Compared with the time when the store opened, the passenger flow has decreased by about 10%." On weekdays, we will also do some activities to promote business development."

Zhong Yifan, head of the newly opened "Korean Snow Ice", is confident in the product,"We did not focus on the popularity of Korean dramas as a product promotion." I believe the customer experience is more important than the popularity of korean dramas."

Of course, there are brands keen to embrace Korean dramas to boost their sales. MANGOSIX Korea headquarters invests in about two Korean dramas every year, thus injecting some more fashionable and trendy elements into the brand,"Yang Yanjiang of MANGOSIX revealed. However, Yang Yanjiang does not deny the importance of the product itself."After all, the product is the carrier finally presented to the customer, and its importance cannot be ignored."

This kind of coffee dessert shop also has "negative teaching materials"

This has a certain warning effect on merchants

In fact, as early as MANGOSIX, Zoo Coffee, South Korea snow ice rise before, There is also a Korean coffee shop known to many Korean drama fans, Called "Caffa Bene coffee accompany you","Secret Garden""Coffee House" and other popular Korean dramas are in its stores.

It is reported that in March 2012, Caffa Bene Coffee accompanied you to enter the Chinese market in the form of a Sino-Korean joint venture, and quickly opened a number of branches across the country. However, the reporter searched for the word "coffee with you" on the Internet, but found that in the past year, there have been many negative news related to it, including various statements such as broken capital chain, joining problems, personnel problems, etc. Behind the rapid development, problems also arise accordingly.

What do you think of these new faces entering the Hangzhou market soon?

Just got the "Korean snow ice" Zhejiang general agent of Mr. Zhong Yifan said: "We need to stabilize the brand first, and then let others to join, so temporarily do not consider letting others join."

Unlike "Korean Snow Ice", Zoo Coffee's six stores in Hangzhou are franchisees themselves. Wei Xueyan of Zoo Coffee Hangzhou Lakeside Yintai in77 said: "Although different people joined, we still emphasize the concept of joint chain stores. For example, if we need to change the coffee beans we use, we will also select them together with the other five stores and change them at the same time. There will be no difference in taste caused by the change of raw materials by one store alone."

Source: Hangzhou Net-Daily Business Daily