Chinese Coffee--Pu 'er Coffee

Zhang Kui, a "Ka Nong" from Dakaihe Donghui Forest Society, Nanping Town, Simao District, Pu'er City, is drying coffee beans in front of the newly built house. There are 19 coffee farmers in the village, and every family is enjoying a bumper harvest.

At the coffee purchasing station, the coffee whose quality meets the purchasing requirements is replaced with a unified package for transportation.

Zhang Kui uses a machine to peel fresh coffee fruit in his yard. It is the ripe season for coffee fruit, and the farmers are busy picking.

Wu Tezi, a Belgian coffee expert from ▲, has been in Pu'er since 2005 to teach coffee cultivation techniques to farmers. He is the fifth generation of foreign expert stationed by Nestl é in Yunnan.

"Cup" is a means to judge the coffee quality of Nestl é. During the peak purchasing season, each staff member needs to taste more than 200 cups of coffee a day.

Hou Jiazhi, a coffee expert, is teaching farmers in Pu'er to learn about the international price of coffee online. They are probably the first new generation of farmers in China's remote mountainous areas to find the market price in New York.

In the past two days, Zhang Kui, a "curry farmer" in Dakaihe Town, Simao District, Pu'er City, Yunnan Province, is busy peeling and drying fresh coffee fruits in front and behind the house, wearing slippers and T-shirts. Like all Pu'er people, Zhang Kui never thought about what tea would not grow in this field before. Although the price of Pu'er tea has been hyped like Jinyuanbao, Pu'er tea, known as "black gold", has not brought much improvement to the daily life of local farmers who circle around the ridges of the fields every day. His father always comforted him that we pay attention to "Grandpa makes tea and grandchildren sell Pu'er tea", but Zhang Kui, who is old and young, makes him have a headache.

Located in Pu'er, Yunnan, near the Tropic of Cancer, Pu'er tea is so famous at home and abroad that the place name originally called "Simao" was renamed "Pu'er". Although Pu'er tea is good, most of the profits are taken by professional speculators, leaving a touch of tea fragrance to make local tea farmers feel helpless. With the mentality that they cannot be hanged from a tree, local tea farmers have been thinking about finding new ways to make money.

Zhang Kui, an honest friend, said he had no affection for coffee and would not let his children drink coffee, but as a professional farmer, Zhang Kui said he was absolutely sure of growing good coffee. To say that Pu'er is not only suitable for growing tea, in terms of latitude, Pu'er happens to be on the same line with the coffee kingdom of Cuba, with spring all the year round, and the local people are familiar with farming. If you change to a mellow, fragrant small-grain coffee is also very suitable. It is precisely because of this that Nestl é began its layout here in 1988, figuring out new planting options for local farmers who have been growing tea for more than 2000 years.

Under the guidance of agricultural technicians, Zhang Kui produced 12 tons of coffee beans last year, and the number of qualified coffee beans sold to purchasing stations has increased from the initial 3 tons to 9 tons now, with a gross income of US $33500. In the past few years, Zhang Kui has built a new house and bought a new car, and his face even looks like a peasant entrepreneur. "it's better than growing tea, and its income is about three times that of growing tea." Zhang Kui feels that his "deviance from the classics" is justified.

As more and more people grow coffee, local old people have begun to worry about endangering the local status of Pu'er tea. However, from the point of view of the local government, having both tea and coffee can make the local economy bigger and stronger. To this end, Pu'er City has just held the 2013 World baristas Competition Pu'er Division Competition in China, and won the title of "Coffee Capital of China". Although there is only one Shangdao Coffee in the streets of Pu'er City nowadays. But this is a great business opportunity. "700m people in Europe drink an average of 600 cups of coffee a year, while China has a population of 1.3 billion. Now the average person drinks only three cups of coffee a year. If Chinese people drink 300 cups of coffee a year, then. " The head of Nestl é used such a set of figures to explain why he bought coffee beans at a high price locally.

Today, Nestl é, Starbucks, Kraft and other giants account for about 30% of Pu'er 's annual output. Some coffee merchants in Germany and Italy have also begun to try Pu'er, while cafes in Jiangsu, Zhejiang and Shanghai have been making small-scale purchases since 2010 because they value the quality of Yunnan coffee. It seems that Zhang Kui, who grows coffee and grows unboiled water, has a lot to look forward to.

Unlimited coffee business opportunities and building the whole coffee industry chain are also the most important things in the eyes of the Pu'er municipal government. Last year, the planting area of coffee in Pu'er City reached 650000 mu, with a production of 270000 mu, with a coffee output of 36500 tons, an output value of 900 million yuan, an export of 24700 tons, and a foreign exchange earnings of more than 9990 million US dollars. However, production of 36500 tonnes accounts for only 5 per cent of global output. However, as the current global commercial value chain manufacturing is difficult to produce huge benefits, value creation has been transferred to the circulation link, which means that Pu'er and these giants have to do more in the future.