How to use Internet + 's concept to subvert the coffee industry?

We all know that recently there have been a lot of concepts about Internet +, and more and more people are going to try to start a business about Internet +. In today's society, if you talk to others about social business culture, you will feel that your pressure is not high enough if you can't talk about anything on the Internet. if you don't work for an Internet company to make a living, you will feel bleak. Just like Apple's satisfaction with some people, doing and talking about Internet + makes you hold your head high like a victorious soldier, in fact, these eloquent talkers are often not engaged in Internet technicians. the real siege lion rarely mentions Internet technology in life.

The explanation of Internet + in Baidu Encyclopedia is: "popularly speaking, 'Internet +' means" Internet + 's traditional industries ", but this is not a simple addition of the two, but the use of information and communication technology and the Internet platform. let the Internet and traditional industries to carry out deep integration, to create a new development ecology. "so a lot of people began to put Internet + 's traditional industries together, so a lot of people began to invest in projects with Internet +. We can not deny that Internet + has produced some very good combinations, such as chauffeured cars, super TV and so on. However, there are many projects that just have their shell and do not have actual combat content to support. The future business environment is sure that the competition is extremely severe. With the deepening of marketization and continuous technological innovation, many traditional business models and interest chains will be subverted and reorganized, and the cost savings and profits will be more and more scientific and refined. The most fundamental goal of the enterprise is to strive for greater profits, profit = total sales revenue-cost. The simple understanding of the total sales revenue is that we need to sell more finished products and push the products to the customers who need them faster and more cheaply. The Internet acts as such a medium to increase sales revenue and save costs through it. This is just a simple and accepted and implemented way by most enterprises.

The real Internet + in my mind is like Baidu Encyclopedia explaining that in order to integrate traditional industries as a whole and carry out new innovations, engineers who develop software know that modules and modules can be connected through interfaces, and this is also the case between industries. The Internet is a big interface, it is large and universal, we do not need to change the inherent production process of traditional industries. It is only necessary to add the Internet module to the design of the system to connect individual individuals through the Internet to form a cluster effect. For example, the traditional coffee shop business model needs to bear a heavy cost burden, but also face foreseeable cost growth and unforeseeable systemic risks in the future. But if you change the sale of coffee to a self-service coffee machine, focus on the quality of coffee, guide consumers to enjoy fast consumption, and then connect the coffee machine through the Internet. In this way, we can solve a lot of cost burden, other supplier management, human management, coffee culture will remain the same, then the business model and profitability will be very different. In the future, Internet + will have more and more scientific and technological industries, but in any case we must focus on the combination of traditional industries, modularization and private customization. Industry 4.0 is actually a kind of deep Internet +, no matter what kind of industry we need to connect the future and the world, only by connecting to the Internet can we better connect the future and the world. Just like the contest between traditional media and new media, although traditional media can not be completely wiped out, its overall business model has created a weaker competitiveness in the Internet era. Including the newly released SOHO 3Q office environment, more and more innovations will take place around us.

In addition, we have to pay attention to the importance of future data. Large Internet or IT companies around the world are developing and collecting data. The real data can reflect and dig out more commercial value and bring more refined business planning and sales. It can guide sales, it can guide cost savings, all of which requires huge amounts of more real data. Maybe we haven't realized the charm of the DT era yet, but we can imagine the magic of the DT era. Maybe in the near future, when you walk into the pedestrian street, your data terminal will push out an address information that you need to drink. (based on your long-term habit data, taste data, sports data, etc.), maybe the scenes in science fiction in the future will be realized step by step.