Do you know Yunnan Hougu Coffee? Hougu Coffee is the first local coffee brand in China.
Many people live more and more inseparable from coffee, you may drink many brands of coffee, or love a brand of coffee, but I guess many people drink foreign brands, not do not love domestic, because there are really not many domestic, the following small editor to introduce you to an authentic local coffee brand.
Hougu Coffee is the first local coffee brand in China. In addition, there is no other scale brand in China. Relying on the huge domestic consumption market and development potential, Hougu Coffee has good market development conditions.
Hougu coffee has profound Chinese cultural heritage, absorbing the cultural traditions of Taoism and Confucianism. The meaning of "Hougu" comes from Tao Te Ching,"Hou" represents the king as the queen, and "Gu" represents the virtue as the valley. In summary, the coffee industry is a noble and sustainable development industry, and has the meaning of coming from behind. Deep cultural connotation is the basis for the sustainable development of brands.
In 2008, Yunnan Hougu Coffee sent a letter to Nestle China stating that Hougu Coffee would reduce its supply of coffee ingredients to Nestle. Hougu Coffee is striving to build Hougu brand, so that this "Made in China" coffee brand will go to the world as soon as possible. As the only leading enterprise in China's coffee industry, Hougu Coffee has built and put into use the largest instant coffee production line in China with an annual output of 3000 tons after more than 20 years of growth and development, with an annual output value of 150 million yuan. With the strength of Dehong Hougu Coffee, the development strategy of the enterprise has gone from pure raw material supply to deep finishing. To enable coffee farmers to obtain real long-term income, so that Yunnan coffee industry, and even China's industry to achieve an all-round upgrade. Coffee growing base Hougu has one-third of the country's coffee growing base and resources.
In April 2013, Hougu Coffee became the only "China Famous Trademark" local coffee brand!
I believe that through unremitting efforts, Hougu Coffee will go better and better, become a coffee brand often mentioned by Chinese people, and also make great contributions to China's coffee industry. Are you excited? Make yourself a cup of after-cereal coffee and try it.
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