In the era of labels, how can coffee shops make use of e-commerce?

In 1997, e-commerce began to enter the vision of the Chinese people. after a short period of contact and adaptation, e-commerce has achieved an unprecedented speed of development in China, especially in the decade from 2000 to 12 years. The speed of development of e-commerce in China is shocking. With the increasing maturity of e-commerce in China, the mode of e-commerce is constantly innovating and changing. up to now, the Internet and e-commerce have entered the era of big data. Under such a huge tide of data, we can easily be submerged. So we have to get out and stand out from the crowd. In life, we are afraid of being labeled by others, because it is not very comfortable to have a label on our forehead. However, when we do business under the big waves of e-commerce, we have to do the opposite, trying to get others to put labels on our heads, and we have to paste them on ourselves if they don't. To put it bluntly, we want to make ourselves "non-mainstream", different from the mainstream and different from the mainstream. Why in the Internet era, "Sister Feng", "Sister Furong" and other strange work will be popular, because they are bold enough, strange enough, their "non-mainstream" has also reached their goal.

After the acceleration period of the development of e-commerce, there must be a buffer period to precipitate the "dust" brought by too fast. From the beginning, e-commerce takes B2B as the pillar, and a series of models such as B2C and C2C are growing rapidly. up to now, the focus of e-commerce has begun to return to the B2B industry, but it is different from the traditional B2B industry in the past. Under the new trend of e-commerce, the B2B industry began to take the subdivision route, that is, it is accurately subdivided into a certain category of products in an industry, trying to break the ice with boutique items. Obviously, this concept has strong controllability and maneuverability. In the complex e-commerce market, we need some strength to rectify and standardize the industry, centralize a certain industry, and form a scale. It not only greatly increases the efficiency and stability of this industry, but also provides customers with convenient, fast and accurate consumption patterns. In the same way, the coffee industry is the same, the variety of coffee. The taste of producing areas is classified and a unique industrial structure is formed, which is conducive to standardizing the coffee market and the occurrence of market chaos.

Modern Metropolitan Cafe is also seeking to be innovative, trying to alienate itself from the public in this industry without being far away from the masses. In the era of 2015, there is no shortage of creative and capable entrepreneurs. Many of the ideas you have come up with may have already been thought of by others, or even put into action.

The cafes and cafes that first appeared are just to meet the coffee needs of coffee lovers, and then there are some cafes to meet people's communication and communication. then there are some literary cafes that meet the inspiration and conversation of the literati, and then to the coffee restaurants of leisure, entertainment and parties in the modern city. But these seem to have gradually become popular, unable to meet the needs of some people in the curry world who have produced aesthetic fatigue, so a variety of theme cafes have emerged.

The core of the theme coffee shop is the label, for example, the label of the e-commerce theme coffee shop is e-commerce, the theme of the offside coffee shop is football, and the theme of the traditional Chinese character cafe is calligraphy and culture. The theme cafe is aimed at a certain group of people in a certain circle. It does not need to sell many cups of coffee every day and can circle the earth several times. It serves the "radicals" in a circle and maintains such a group of customers. Then this coffee shop is successful. In this indifferent society, they play the emotional card, which is the subdivision of the coffee shop industry. Because today's consumers are more and more inclined to minority consumption, consumers' hearts are biased towards personality and independence, and they are not willing to collide with their shirts, so they have created a personalized clothing industry. They are not willing to hit their faces, so they create the cosmetic industry; they are not willing to bump into taste, so they create themed cafes.

The Internet age is to dare to make mistakes, to be bold in trial and error, and to have the ability to innovate and create, because the Internet cannot accommodate the tradition of ignorance.