World Coffee Cup Test Competition (WCTC)

The World Coffee Cup Test Competition (WCTC) allows professional coffee tasters to demonstrate their ability to recognize the characteristics of different coffees at a specific time. In the competition, three groups of coffee are discharged into a triangle, and two cups are the same coffee liquid, one of which is different from the other two cups. Contestants can distinguish one of the different cups of coffee as soon as possible through sensory experiences and experiences such as taste and smell.

The World Coffee Cup Test Competition (WCTC) allows professional coffee tasters to demonstrate their ability to recognize the characteristics of different coffees at a specific time. In the competition, three groups of coffee are discharged into a triangle, and two cups are the same coffee liquid, one of which is different from the other two cups. Contestants can distinguish one of the different cups of coffee as soon as possible through sensory experiences and experiences such as taste and smell.

The competition aims to discover and lead the coffee trend, spread coffee culture, and provide a platform for global professionals to perform, compete and communicate. The 2015 event will continue to be staged live at HotelexShanghai (NT2 Pavilion of Shanghai New International Expo Center).

This will bring a new round of impact on the gradually mature domestic coffee market! Whether it is the advanced training of professional baristas or the sensory experience of beginners, the event can bring a very intuitive promotion dimension and depth, in a sense, this is a national event. [1]