Coffee is becoming more and more popular with Chinese people. The essence of Italian coffee

Do Chinese people like coffee? The answer is yes. The second China International Coffee Exhibition, which opened at the Exhibition Hall of the China International Trade Center last week, gathered nearly 100 enterprises from the industry at home and abroad, including well-known coffee companies from Brazil, Switzerland, Italy, Colombia and other countries. I hope to take advantage of this "coffee feast" to further open up the huge Chinese coffee market, and many coffee lovers also enjoy both taste and smell here.

Coffee feast

As soon as I walked into the pavilion, the aroma of coffee refreshed me. Participating in the exhibition are not only well-known coffee producers and dealers, but also coffee shops and coffee equipment manufacturers. All kinds of coffee beans, coffee cakes, coffee drinks, coffee chocolates, all kinds of coffee machines, coffee pots, and even various technologies for coffee processing and production are involved. At this exhibition, not only a large number of coffee varieties and coffee utensils are on display, but China's first internationally certified "barista" is also newly released. According to the organizers, with the improvement of living standards, China is gradually becoming a big consumer of coffee. According to a survey in 12 Chinese cities, 56% of urban residents are used to drinking coffee. At present, domestic coffee sales are still increasing at a rate of 10% a year.

The relevant person in charge of the Swiss coffee company who came to the exhibition said that the Swiss coffee people advocate a "very fast coffee culture". They believe that China has the largest and most attractive coffee market in the world. more and more Chinese people are identifying with coffee culture, and the company will further increase its investment in the Chinese market in the future.

In foreign countries, drinking coffee has become a part of daily life, and many people who have returned from abroad have also brought back this way of life, bringing with it a new foreign culture. The same kind of coffee has different styles in different countries; in Beijing, coffee bars that can experience the fun of making coffee have become more and more popular among young people. Coffee, which symbolizes "petty bourgeoisie" and "quality of life", has begun to become truly popular.

The essence of espresso

Coffee can be as simple as a drink or as complex as a carrier of taste and a way to feel the details of life. Once upon a time, Chinese people regarded Nestl é and Starbucks as representatives of the coffee world, but they didn't know whether you learned to taste a perfect cup of coffee when you spent dozens of yuan to enjoy a cup of coffee packaged by various cultures. not a bitter drink. If you always think that coffee tastes bitter and will affect your sleep after drinking it, it's a pity that you have a failed cup of coffee.

Nowadays, more and more people begin to pay attention to the quality and taste of coffee itself, and espresso, which has been very popular in the world, is becoming more and more popular among Chinese coffee lovers. Espresso, refers to espresso. People who drink it for the first time usually find it extremely bitter, but Italians can drink three or four cups a day. All espresso is made from this coffee, so Espresso has become the essence of Italian coffee. Making a good Espresso is one of the most challenging activities for both enthusiasts at home and experienced baristas in the cafe. In addition to expensive coffee machines and fresh coffee beans, the producer's own skills are also crucial.

The classic representative of fancy coffee

Wang Jing, secretary general of the China International Coffee Industry Exhibition, told reporters that through hundreds of years of research, Italian coffee drinkers use professional Italian coffee machines to instantly pass steam through coffee powder and extract the inner essence of coffee. A thin layer of coffee oil appears on the surface of first-class coffee (the color of the oil is golden and there are no black spots). This layer of oil is the source of the attractive aroma of Italian coffee and the basis for making all kinds of fancy coffee. There is a saying that if you go to a cafe and order coffee but do not hear the sound of grinding beans, it is very likely that you will get an imperfect cup of coffee.

Cappuccino, latte, macchiato, mocha coffee and so on are all classic representatives of fancy coffee, they are all based on Espresso, with different amounts of milk, cream and cream, and with the barista's different shaking techniques when pouring milk foam, the coffee surface can depict a variety of lifelike patterns, such as peach hearts, leaves, Garfield and so on, commonly known as flower pulling skills.