Have you ever had Hermes's coffee or Gucci's chocolate?

Bottega Veneta has opened a Pop-up barber shop and Loeve has tried to make leather bowls and hold exhibitions. Having a cup of coffee at Hermes's store, or afternoon tea at Gucci's store, or eating at Chanel's restaurant, more and more fashion brands are committed to developing a more life-like business.

Burberry, which recently joined the Battle Corps, recently opened a restaurant called Thomas's near London's Regent's Street flagship store. The decoration of the whole store is mainly in black and white, carrying out the elegant and generous style. The restaurant offers a wide variety of food, including lobster with French fries, salmon with scrambled eggs, English afternoon tea and so on. In addition to allowing customers to taste delicious food, the restaurant also has a gift area to sell boutiques such as travel and home series to ensure that everyone comes home with a full load.

Before Burberry, a number of luxury brands were involved in the catering industry, mainly Italian brands. As early as 2006, Armani opened its first restaurant in Milan and became a pioneer of luxury brands in the catering industry-there are now 16 restaurants owned by Armani worldwide.

Armani's world's first concept cafe in Cannes

Brands such as Ralph Lauren (Ralph Lauren) have followed suit and started restaurant and bar businesses. As recently as early last year, Ralph Lauren opened a restaurant called Polo Bar on the second floor of its flagship store on Fifth Avenue in New York, and business was booming.

Ralph Lauren is located at Polo Bar on the second floor of the flagship store on Fifth Avenue.

Hermes, one of the luxury goods, is not lagging behind, with a high style, but the price is friendly to the people. CAF? MADANG is located on the ground floor of Hermes's Donsan Park retail store in Seoul, South Korea, and there is also Hermes Museum on the same floor to showcase the cultural history of the brand. The interior style of the cafe is highly consistent with the brand style, and the porcelain and tableware are inspired by Herm è s. The level of consumption here is not as inaccessible as the Hermes bag, with a cup of coffee around 13000 won (75 yuan), and the restaurant is managed by Silla, South Korea. Foodies go to Korea to gain a new experience.

HERMES CAF, the Herm è s coffee shop? MADANG

Prada lost out to LVMH, the world's largest luxury goods group, in 2013 when it tried to buy Cova, a nearly 200-year-old Italian cafe. In March last year, Prada announced the acquisition of an 80 per cent stake in Angelo McKay Co., Ltd., which owns McKay pastry, a long-established Italian dessert in Milan. As early as 1824, the dessert shop began to serve fine pastries and chocolates to Milanese on Corso Magenta Street. Now you can taste Prada's pastry at the price of being close to the people.

McKay pastry with the surname changed to Prada (Pasticceria Marchesi)

Gucci's flagship Ginza store in Ginza, Tokyo, Japan, has a GUCCI coffee shop full of Gucci Logo, and even desserts and coffee cubes are "double G" logos. It is understood that Gucci limits the afternoon tea set to 2000 yen, including a dessert and drink. The coffee shop also sells chocolates with classic patterns of the brand and Logo, and four chocolates cost 1500 yen (76 yuan). Tokyo is currently the only place in Asia where you can drink Gucci coffee, and there has been news that a Gucci coffee shop will also be opened at the Shanghai International Finance Center, but so far there has been no movement.

Ginza GUCCI Cafe

The same is true of Beige Alain Ducasse Tokyo at Chanel's flagship store in Ginza, Tokyo, where Beige costs about 8500 yen for lunch and 17500 yen for dinner. I heard that 5000 yen is enough to eat.

Beige Alain Ducasse Tokyo of Chanel flagship store

In addition, luxury brands such as Versace and BVLGARI have their own coffee shops, and some have even opened hotels in well-known resorts such as Australia's Gold Coast, Bali and Dubai.

Source: brand family