Bake coffee beans on a grill! It costs 1800 Taiwan dollars per pound!

What?! Unexpectedly, some people use ovens, grills and toasters to bake coffee beans! At first glance, it sounds like nonsense, but this is the real experience of Taiwan's Alishan Zou Zhuyuan Coffee. Fang Zhenglun, who is called the Coffee Prince by his guests, has Zou ancestry and deep outline, and he speaks young and energetic. At the age of 33, it is hard to imagine that he has been producing and selling his own coffee for more than 10 years, and his mouth is full of coffee scriptures. It's really hard to equate with his "out-of-order" behavior.

Fang Zhenglun, who grew up in Alishan, because of farming at home, unlike most young people, he chose to work in other places. on the contrary, after graduating from other places, he went straight back to his hometown and devoted himself to the coffee business. "before I came into contact with coffee, I didn't drink coffee, not even canned seasoned coffee. "

Because the family has been growing orchids and tea, I began to grow coffee 15 years ago. When Fang Zhenglun retired from the army and returned to his hometown, his father asked him to take over the family coffee business. "at that time, I went back to the tribe to take over the coffee garden at the age of 21 or 22. But at that time, there was no coffee festival in the ancient pit, and I had to find a way to make it by myself. At the beginning, I baked coffee with a barbecue grill, oven and toaster, and the whole thing was a mess. "

Of course, there were no customers for the coffee that was messed up. Fortunately, Fang Zhenglun did not spend money on equipment at that time. He planted and made all of them by hand, and the finished products were shared with relatives and friends. He never thought of using it to make money, so he would not lose money. The real start of business was after 2006. "after I slowly explored it later, I learned about coffee production through foreign information, and took advantage of the low temperature advantage of Alishan, with few diseases and insect pests, and could grow organic coffee beans through different processing methods. Make different flavors of coffee. "

After continuous study and experience, Fang Zhenglun is no longer fooling around as he did in the past. on the contrary, through the traditional farming methods of the aborigines, he never uses herbicides, only uses machine grass-cutting as fertilizer, attaches importance to the processing and processing of coffee, and uses various treatments to make his own personalized coffee.

At present, Fang Zhenglun's coffee garden produces 1500 kilograms a year. Because of the challenge, through a variety of treatments, we can produce individual coffee with different flavors, such as fruit wine flavor and honey flavor, and offer DIY coffee making courses to let tourists understand the growing environment of coffee making and Alishan coffee, and make their own flavor of exclusive coffee.

With a lively personality and handsome appearance, he also won the title of Prince of Coffee, and even won the national coffee bean evaluation champion in 2009. now his coffee beans cost NT $1800 per pound, which is the top price. Fang Zhenglun said that now he grows his own coffee and slowly grows his own experience. now it is necessary to let people outside know the Zou people through coffee, equate Alishan coffee with the Zou people, and encourage aborigines to do industry and create their own sky.