Details of Trabocca's "Red Cherry Project" (ORC)

In fact, I have already introduced a red cherry project (Sunshine Sidamo Red Cherry Project). At that time, the response of that bean was very good. Many friends turned around and wanted to do it again, but I didn't even have much left at that time. Later, I have been looking for the beans of the red cherry project, but they are all fruitless, which may also be the helplessness of many domestic coffee glutton, because of our various systems in China. We can't buy the flavor we want immediately or casually. This opportunity to find red cherry project beans, is also an opportunity, at that time without any hesitation, take enough quantity, the most important thing is that the price is much more reasonable than last time.

In order to better understand the "Red Cherry Project", I have also done some homework to share with you.

Operation Cherrie Red's "Red Cherry Project" (ORC) is a project to improve the quality of small-scale farms, mainly to encourage soybean farmers and surprise roasters. Trabocca, the largest coffee bean manufacturer in the Netherlands, invited all Ethiopian farms to produce small batches of beans of about 1500-3000 kg (25,050 bags) before the harvest season. Women can only choose fully 100% ripe red cherries, which varies greatly in flavor. So attentive and industrious Ethiopian women are important drivers of the Red Cherry Project.

The red cherry program is also a reinforcing method, which makes the farm pay more attention to the process of selecting beans, and the prices of these coffees are relatively high. Red cherries have water washing, sun-drying beans, half-washing, half-sun, experimental coffee and so on. The main producing areas are Yega Sheffield, Sidamo, Punga Forest, Lekanti, Ken Bata, Iruba, Hara, Lim, etc., and joined Coroja Golocha in 2011 (near Harald). These are all unique flavors and can fully show the flavor of Ethiopian coffee. Trabocca will choose from it when he receives the coffee. Farms that pass the cup test quality test in Ethiopia and the Netherlands will pay a high bonus, with a passing score of more than 88 points to become a good coffee for the Red Cherry program. Trabocca, the promoter of the Red Cherry project, invested all the profits earned in the past few years in the cooperative farm. Trabocca stressed that this is a plan with no profit, so the company only uses four people, including the boss and secretary, to implement the red cherry project, and other administrative related matters are supported by the parent company to reduce administrative expenses, and all the profits are returned to the cooperative farm.

Trabocca is the largest coffee and bean seller in the Netherlands and is also engaged in the trade of other primary agricultural products, including cocoa and a variety of fresh fruits. Trabocca is committed to finding a variety of high-quality raw materials, paying attention to environmental protection and paying attention to the lives of farmers.

Source:

The blog of private coffee