Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

To open a coffee shop, I don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run other businesses at the same time. This is the first choice you face at the beginning of your business. If you do not consider the start-up capital, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if you also consider franchise fees, business area rents, labor costs, investment costs and other expenses, there is little difference in interest rates. If the start-up capital is not high, can not join the chain of a well-known brand, you should consider starting your own business. Below, there are several types of cafes operating characteristics and suitable for the crowd.

Characteristics of individual store:

Operating area: about 50-100 square meters

Employ: 2-3 people

Store decoration: emphasize individual style

Atmosphere in the store: suitable for reading, dating, chatting, meditation, relaxation, etc.

Coffee making method: more professional, attaching importance to cultural taste, including siphon, Italian, follicle and so on.

Suitable for the crowd: generally speaking, personality shops are suitable for slow tone, with unique personality and people who pay attention to design taste. They love coffee, understand coffee culture, have a high level of education, and face a group of customers who also pay attention to taste. The operator of this kind of store has the closest relationship with customers, more like friends, the price of coffee is higher, and the service provided should be more perfect.

Features of the compound store:

Operating area: 100-150 square meters

Employ: 4-5 people

Complex forms: 1, books, tea art with coffee; 2, mainly meals, coffee drinks as a supplement; 3, online coffee, mainly online, coffee is just a beverage provided; 4, clothing, boutiques concurrently sell coffee

Suitable for the crowd: the compound store is suitable for people with some special talent or special combination background. Coffee is only one of the products in the store, not all of the business. Operators may have research on catering and may be interested in floral art. The main income does not come from coffee, but is interested in business projects. It is not easy to open up customers, but it is very loyal and stable.

Features of joining chain stores:

Joining chain stores makes it easier to start a business, and does not require high management quality of investors, but the amount of investment is relatively high, requiring a large amount of money, and low personal autonomy. The advantage of joining chain stores is that they have a strong brand background, can bring some customers, and have the support of model decoration, products, management and service personnel, which do not need to worry about the franchisee in the early stage. In this form of cafe, the distance between operators and customers is the furthest.

Catalogue

Chapter I location of storefronts

I. consideration of cafe location 1

Second, the choice of the location of different grades of cafes 2

3. Where is the best location for a cafe 2

Fourth, choose the location! Choose the location! Re-select the location! 3

Fifth, business location where to find a place to open a coffee shop

6. Other people's suggestions 5

Chapter II Design and Decoration

I. principles of image design of cafes 5

Second, the sign design of the cafe 6

Third, the door design of the cafe 6

Fourth, the lighting design of cafes 7

5. Interior decoration design of the cafe 7

VI. Color and sound design of cafes 8

7. Display Design of Cafe 8

VIII. Shaping the atmosphere of the cafe 9

IX. Contents and key points of image evaluation of cafes 10

10. Suggestions from others 11

Chapter III Commodities and Services

I. purchase and preservation of coffee beans 11

Second, how to choose coffee beans 12

Introduction of coffee excipients 13

Fourth, how to choose and buy coffee pot 14

How to choose and buy coffee cups 14

6. What should you pay attention to when choosing coffee cups 15

How to choose coffee utensils 15

8. Classification and purchase of coffee machines 15

Cafe simple meal Classic MENU 16

Ten or 25 questions that are most likely to upset guests 17

11. Other people's suggestions 17

Chapter IV Marketing Management

The cafe opens in ten steps and takes 19 steps

II. Arrangements for the preparations for the opening of the cafe 19

III. Three steps of starting a Cafe 19

4. About the coffee shop

5. How to determine the investment budget of the cafe 21

6. How to draw up a business plan

VII. Case study of Cafe Investment 23

8. The overall purchase list of the coffee shop 23

IX. Coffee shop management content 24

X. open and receive staff post system 24

11. Suggestions from others 25

Chapter V Coffee knowledge

I. Chronicle of Coffee Development 25

II. Introduction to coffee 26

III. The origin of coffee 27

IV. Varieties and characteristics of coffee 28

Fifth, the composition of coffee beans 29

VI. Coffee tasting method 30

7. Etiquette for drinking coffee 31

8. How to appreciate coffee 32

9. Understand the utility of coffee 32

Coffee culture around the world 33

Ten famous coffee chains in the world 35

The best companion of coffee 35

Thirteen, nine kinds of people are not suitable to drink coffee 36

Attachment:

Beijing Cafe Collection 36

forty-five

Chapter I location of storefronts

The right location is the key to the selection of coffee business, it has been said: if a coffee shop can choose a good and appropriate point, the success rate of operation is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.

1. Factors to consider in the location of cafes:

1. Analysis of traffic conditions

Traffic condition is an important factor affecting the choice of cafe location, which determines the smooth development of operation and the smooth realization of customer consumption behavior. The following is analyzed from two aspects: the operation of the coffee shop and the consumer behavior of the customers:

(1) Cafe operation

Whether there are enough parking spaces at or near the cafe. Cafes can choose according to their needs.

Whether it is easy to restock in the cafe. It is necessary to consider the size of their own cargo volume, and the available transport artery should meet the requirements of freight volume and facilitate loading and unloading, otherwise, when the freight cost increases obviously, it will directly affect the economic benefits.

(2) to facilitate the consumption of customers

Cafes located in the edge of the commercial center should analyze the distance and direction from the station and the wharf. Generally speaking, the closer the distance is, the more passenger flow and the more convenient the consumption is. The location of the opening should also take into account the direction of passenger flow, such as the location of the station and wharf, the passenger flow of the following cars and boats, and the location near the city bus station, the passenger flow of the above cars will be the main.

The cafe located near the bus stop in the city needs to analyze the nature of the bus stop, whether it is a half-way station or a stop all the time, whether it is a main stop or a general stop. Generally speaking, the main stops have a large number of passengers, and cafes can attract more potential customers. The passenger flow of midway station and always station has no unified law, some halfway stations are more than always stations, and some stations are always more than midway stations.

2. Analysis of passenger flow law.

The size of passenger flow is one of the key factors for the success of a cafe. The passenger flow includes the existing passenger flow and the potential passenger flow. The cafe always tries to be in the place where the potential passenger flow is the most and concentrated, so that most people spend nearby, but the large scale of passenger flow does not always bring corresponding advantages, so specific analysis should be made.

(1) analyze the scale of passenger flow on both sides of the street

In many cases, the scale of passenger flow on both sides of the same street is different due to the influence of traffic conditions, lighting conditions, public facilities and so on. In addition, people ride, walk or drive cars on the right, and are used to patronizing cafes on the right side of the road. Therefore, as far as possible, the location should be on the side of the street with more passenger flow. In addition, in order to effectively attract customers, the store is generally best chosen on the first floor, if you choose the second floor, there must be an independent access.

(2) analyze the characteristics of streets.

To choose the location of the cafe, we should also analyze the relationship between the characteristics of the street and the scale of passenger flow. Some street intersections are characterized by concentrated passenger flow and high visibility, which is the best place to open; in some streets, due to different traffic conditions at both ends or different areas leading to them, the passenger flow mainly comes from one end of the street, showing the characteristics of concentrated passenger flow at one end and decreasing in depth. At this time, the cafe should be located at the end of the concentrated passenger flow. In some streets, the passenger flow in the middle section is larger than that at both ends, and accordingly, the middle section of the store site is more attractive to potential customers. (Made by clark on Feb.20,2008)

3. Competitor analysis

The competition around the coffee shop has a great impact on the success or failure of the business, so competitors must be analyzed when choosing the location of the coffee shop. Generally speaking, if there are many competitors near the opening site and the cafe has unique operation, it will attract a large number of passengers, promote sales growth and enhance the reputation of the store; otherwise, it will be difficult to develop if it is adjacent to the competitors.

Of course, as a coffee shop, we should try our best to choose places where shopping malls are relatively concentrated and have development prospects, especially for cafes with distinctive operation. Therefore, in general, we should try our best in cities, new and old urban areas, commercial streets and areas that are not prosperous but have potential for development. Choose street-facing shopping malls and office buildings with a concentrated population of shoppers. In addition, the commercial streets of some large emerging communities with business circles nearby are also suitable for opening coffee shops.

4. Analysis of urban planning

When choosing a coffee shop site, it is necessary to analyze the planning of urban construction, including both short-term and long-term planning. Some locations are the best location from the current analysis, but with the transformation and development of the city, there will be new changes and are not suitable for setting up shops; on the contrary, some locations are not ideal locations for opening stores at present, but from the perspective of scale, they will become a promising new business center. Investors must consider the long term and choose the best location on the premise of understanding the planning of transportation, greening, public facilities, housing and other construction or renovation projects in the area.

5. Analysis of location and store orientation

When choosing the location of a cafe, you should choose a location with high visibility, so the location of the cafe should be as close to the street as possible, and choose two or three street-facing junctions as far as possible to enhance visibility, and there can be more entrances and exits and more publicity windows facing the street. At the same time, the head-on places of some large public places are also locations with high visibility.

The orientation of the storefront can not be ignored, for example, the west-facing storefront is too sunny in summer, and the north-facing storefront is vulnerable to the north wind in winter. These are all issues that should be considered in site selection.

Second, the choice of the location of different grades of cafes

1. Those who stay for a short time at low prices

Consumers' consumption habits are convenient, to achieve the purpose of consumption in the fastest way, can not take into account the atmosphere and scene in the store to create, the location of the store can be chosen in places with a large flow of people, transportation hubs, night markets, school districts.

2. the middle price stays for the long time.

For the purpose of reading and chatting, the place to open a shop can be chosen above the second floor of the alley, in order to be quiet and suitable for individuals to open a shop.

3. Long stay at high price

Most customers spend for business or business negotiations, not for personal payment (which can be reported to the public account). The purpose is to conclude business without interference in a good environment, so it has high privacy and high security requirements. You can choose the second floor on the side of the road as the place of business. Suitable for individuals to open a shop. (Made by clark on Feb.20,2008)

Third, where is the best location for a coffee shop? Starbucks executives share the experience of perfect location.

Do you want to open your own shop? As we all know, the most important thing to open a shop is the location, but where should I choose? ArthurRubinfeld, a former vice president of Starbucks, used his experience in expanding Starbucks from more than 100 stores to more than 4000 stores around the world to guide the perfect four steps for anyone who wants to open a successful store.

Step1 chooses the place: determine the crowd and flow

First of all, you have to know where people are going, not just there, such as breakfast restaurants where office workers go, and video rental shops on their way home. You can take the time to calculate the number of people in the morning, afternoon and evening in the target area where you are interested, count the number of people entering nearby stores, and see the proportion of office workers, students and housewives who pass by. and at least once on weekdays and weekends to know the exact distribution of the crowd.

In addition to where people are going, you also have to consider how long it will take people to get to your store. The cheaper the product, the less willing customers are to spend time. For example, convenience stores define the main business area in terms of 3 minutes, and coffee shops take about 5 minutes. Unless you plan to sell cars, which is a high unit price item, generally speaking, customers can only bear a maximum of 7 minutes of travel time.

Step2 looking for location: visit the surroundings

With a pre-selected pocket site, the second step is to inspect its surroundings first, which should be viewed from two angles: one is from the perspective of businessmen: what are the signs that the site can generate performance? Secondly, from the customer's point of view: will you go shopping at this place? The prime location has an unpopular corner, and the secondary business district also has a popular stronghold. Looking for a place is the most taboo only to see others succeed and want to copy a store next door, unless you are sure to make your own differentiation.

In addition, pay attention to whether competitors located on the opposite corner or not far away will steal your business? Can you intercept customers one step ahead of others on the customer's action route? Always pay attention to your opponent's position and look for places that can compete. You must maintain your lead, otherwise, you will always be at a disadvantage if you are in the downwind of a store of the same nature.

Step3 looks at the storefront: architecture is equal to live advertising

Please look at the store in the mood of a first date, care and doubt. First look at the distance, and then look closer, imagine what your store feels like in this space. Once the store name is put on the sign, will it be very conspicuous? Can anyone who drives by see it? Can pedestrians notice from the sidewalk? A good storefront is like a live advertisement, which not only makes it easy for people to find you, but also shows itself to potential customers on the road.

In addition, architectural design is also a key point. is this location suitable for retail? Is it attractive? Even in similar shopping streets in design, the quality can be quite different. Is the quality of the building as good as yours? Remember, be sure to think about buildings in terms of brand building.

Step4 chooses neighbors: good neighbors make you struggle less (Made by clark on Feb.20,2008)

Customers will think that the quality of goods in neighboring stores is also quite similar, so it is important to be located in the same location as similar brands, because some location strategies are "parasitic". Open a clothing store next to a big department store and a live food store next to a high-end supermarket. Customers who are attracted by big brands will also be attracted by you.

In addition, it would be better to meet some high-quality neighbors such as videotapes, rental stores or dry cleaners, because these stores have the opportunity to "visit twice". People send their clothes to wash, and they are bound to come back to get them every few days; post offices and supermarkets are also useful crowd dart, if you can touch their light, it will definitely add a lot of points to your business.

IV. Site selection and re-location

The most critical choice you made at first was to do it or not. Another job that follows is to choose the most suitable business location. This is because all espresso operations are essentially retail stores. It's important to get close to customers who support your business. They are the basis of your survival.

It takes a lot of thinking and planning from judging which locations are ideal to making a final choice. Why is this process divided into three stages: (1) establishing the criteria for site selection; (2) stepping on iron shoes to find it; and (3) signing the lease carefully.

Evaluation criteria of site selection

Venue name _ phone _ contact _ _

Address _

Customer situation (crowd type) _

Walkers _ commuters and commuters _ locals _ outsiders _

Types of nearby merchants _

Its customer group type _ _ number of consumers _

Customer consumption peak time _ date _ _

Visibility of the site to customers

The degree of convenience and the difficulty of getting in and out of customers

The condition of the nearby parking lot _

Business hours limit _

The number of working days per week for the people around you

Competition in the same industry and scale _

The quality, supporting facilities and operating cost of the house

Do you need and permit the alteration _

Whether there are visual marketing opportunities and joint marketing opportunities _ _

Fifth, business location where to find a place to open a coffee shop

Compared with traditional catering, investing in coffee shops is a promising project.

Li Ka-shing, the richest man in China, once said when summing up his secrets of real estate investment: location, location or location. The success of investment and operation of coffee shops is also closely related to the location. Where to open a store, what kind of store directly affects the business performance. two

Commercial Mong Street becomes the first choice of coffee shop

Commercial Mong Street is often famous for its long-lasting and prestigious advantages in the business world and has a strong business atmosphere. More importantly, after "metabolism", new commercial projects continue to "join" around it, and the constant input of fresh blood is the foundation of its "everlasting youth". Therefore, Commercial Mong Street has become the preferred address for coffee shops. when choosing an address, we often refer to the following points:

Conspicuous position, right corner of intersection or "L" face, circular corner of "U" face

Places with many commercial streets and high-end office buildings may become a good place for businessmen to do business with their customers and an ideal place for shoppers to rest.

It is also possible near the park, the combination of movement and stillness is the best ideal place for couples to date.

Opening a coffee shop is completely different from opening a company, the former can see real benefits when opening, and the location strategy has a direct impact on business performance. If you are in a big city, you should choose some areas near the business district, because the house price in the central area of the big city is too expensive for newcomers to choose. In the vicinity of the business district, one is that house prices are low, and the other is that many white-collar workers pass by. They usually go for coffee or work or leisure.

Section B can also be a Made by clark on Feb.20,2008 for cafes.

Many people believe that only by opening a shop in a prime location can it be a safe bet. In fact, this sentence is only half true. Usually we distinguish commercial areas by A, B and C levels. In the case of A-class prime locations, the rent is either ridiculously high, or there is no market, which is why businesses in prime locations sell high unit price products. In many gold stores in A-level areas, the rent is at least tens of thousands of yuan a month. How much coffee must be sold in a day to make the rent even? This does not include personnel costs and material depreciation.

In fact, as long as it is managed properly, B-level lots can also have the spring of coffee shops.

There is a wide gap between rents, which is the biggest advantage of B-grade lots. Every penny of entrepreneurial families must be spent on the cutting edge, choosing a bit on the side of the location, surrounded by large residential areas, job centers or economic development zones, the pressure on rent will be much less, and the business may be slightly worse, but the pressure on costs is not so great. In addition, choose some second-tier cities and towns, although the coffee industry has just started, but because of the emergence of this new thing, coffee will often form a trend. There is a premise here, that is, the consumption in your town must be more developed, it is easy to accept new things, and the promotion of coffee culture must become the main focus of coffee shop business.

The "small environment" should be fully considered in the selection of small coffee shops.

The selection of small coffee shops is mainly based on the business district and high-end office buildings. But the flow of people can not be too large and noisy, popular speaking can not be too vulgar place, the surrounding environment should be fully taken into account. To open a coffee shop in these places, there must be a simple business package and seasonal snacks can be launched according to the season to prevent not many people drinking coffee. It is best to join the coffee shop of well-known brands, although the investment is larger, but with good system management and products, the risk is small.

In addition, a small coffee shop can also be opened near the office area; if it is a residential area, the consumption concept and ability of the ordinary community can not keep up, and you need to find a high-end community, which depends more on your taste. Students are also a potential market, and they need your positioning, price and atmosphere. If you choose a spot near the school, to take care of the students' financial ability, there can be two kinds of atmosphere: one is a gathering of friends, leisure, lively, you can go to KFC and McDonald's, each person has a drink, and you can chat; another kind is a quiet and comfortable coffee shop, where you can read books, listen to music, and fall in love. Today's students, especially college students, pay more attention to romance and sentiment, and they will never tire of coffee with reasonable prices.

Is the location of the coffee shop quiet or busy?

The location where you open a coffee shop is the top priority, and it is ideal to take peace in the midst of trouble. It doesn't have to be on the first floor. It's better to be close to the business district rather than the residential area. In a bustling city, you can choose the second floor and the third floor, the key is to be casual and fashionable, and advertising should also be done well.

Quiet in the midst of trouble: choose in the main business area of the town and the office area with dense companies, these places determine the haunt of consumers in large coffee shops, and do not have to be the busiest buildings. a relatively clean storefront or building in a bustling area.

Convenient transportation: if the transportation is not convenient, it will greatly reduce the desire of customers to visit.

There should be plenty of parking spaces: after all, coffee shops are high-end places for consumption, and there are many people who own cars. If they go to spend money, they can't find a place to park for a long time, and they will often look elsewhere. (Made by clark on Feb.20,2008)

Extended reading: site selection details

I. the choice of location

1. The transportation is convenient at the junction of new and old urban areas, commercial streets and areas that are not prosperous but do have development potential.

two。 Generally at the crossroads, "L" side, "U" side

3. Need to choose on the first floor and the second floor, if on the second floor, the first floor needs to have a facade.

II. Area, parking spaces and interior requirements of the house

1. Should be more than 600 square meters

two。 There are at least 15 parking spaces.

III. Understanding the advantages of geographical environment

There are many potential consumer groups nearby, such as commercial and residential buildings, hotels, villas, government agencies, noble residential areas, catering street and so on.

IV. Key terms and conditions of housing lease

1. Under normal circumstances, the monthly rent should be controlled within 100 yuan square meters, and the lease period is more than 8 years.

two。 The water supply is more than 35 tons and the power supply is more than 100 kilowatts. It is convenient to lay sewage and smoke pipes.

6. Other people's suggestions:

1. The transportation of the coffee shop must be convenient, because it should be convenient for friends who are introduced by regular customers to find it. The cafe itself should be quieter and the surrounding greening should be better. In addition, cafes have to rely on the surrounding environment to have knock-on effects: for example, near large buildings or office buildings; the bar coffee area that has been formed can bring "trial-and-try" customers to the new cafe; and the selected shop itself should also be more practical, and the effect of about 100 square meters of a house of 70 square meters is the best, so it is recommended to find a professional who knows how to decorate when you have a business idea. In addition, generally speaking, shops sign for three or five years, so the rent must be haggled over, and at the same time, it also depends on the estimate of long-term development.

2. General leisure cafes can choose to open shops in quiet neighborhoods, not only the external environment is relatively quiet and leisurely, but more importantly, the rent will be much lower, which can reduce a lot of business pressure.

3. The location of the store should be chosen carefully. The choice of a storefront should not be decided rashly, and the situation around the storefront should be carefully analyzed, including: the consumption habits and psychology of the people around the storefront, the consumption level, the statistics of passenger flow, the consumer market and the situation of consumers. Only with such a premise can you ensure your profit after opening a store.

4. If you open a coffee shop, is it better to choose the business district or near the university campus?

If you have sufficient funds to open in the bustling business district of course, but the coffee shop in the business district to give people a sense of relaxation, and to appear more noble; if you just want to run a medium or small coffee shop, then you choose the university campus, because now the consumption level of college students is very high, a university can promote the development of a region! In addition, we should choose a place where it is convenient for students to go, and never be remote.

Chapter II Design and Decoration

I. the principles of image design of cafes

Good store design, not only beautify the cafe, more importantly, leave a good impression on consumers, play the purpose of attracting customers and expanding sales.

The prerequisite for store design is to grasp the trend of the times. In the appearance of the store, the shop head, the store, the use of color, shape, sound and other skills to show. The more prominent the personality, the easier it is to attract people's attention.

1. The design of the storefront must be in line with the characteristics of the cafe, and reflect the operating characteristics of the cafe in terms of appearance and style.

2. It should conform to the "taste" of the main users.

3. The decoration of the storefront should fully consider whether it is coordinated with the original architectural style and the surrounding storefronts. Although the "individual" is eye-catching, once it makes consumers feel "vulgar", they will lose their trust.

4, decoration should be concise, would rather be "insufficient", not "excessive", should not use too much line segmentation and color rendering, avoid any excessive decoration, do not let users feel "too tired".

5, the color of the storefront should be unified and harmonized, and any blunt and strong contrast should not be used.

6, the font size on the signboard should be appropriate, too thick will make the signboard appear too crowded, easy to destroy the overall layout, you can highlight the shop name through the background color, the shop name should be simple and easy to understand, easy to remember, and do not use wild grass or foreign letters except for special needs.

Second, the signboard design of the cafe

The upper part of the storefront can set up a strip store sign to display the name of the store prominently. In the bustling business district, consumers often first browse all kinds of store signs, large and small, looking for commercial service places that achieve their consumption goals or are worth visiting. Therefore, the coffee shop signboard with high generalization and strong attraction has a very important impact on the visual stimulation and psychology of customers.

The floor of the cafe signboard is made of wood and cement for a long time. Wood can not withstand long-term wind and rain, easy to crack, paint easy to fall off, need frequent maintenance. The cement signboard has the advantages of convenient construction, durability and low cost, but the form is outdated and the technology is rough, so it can only be used as a low-grade commodity signboard. In order to reflect the changes of the new trend of the times, today's exterior decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade is thick, stable, noble and solemn, while the metal facade is bright, light and full of sense of the times. Sometimes, with the change of seasons, various types of sunshade racks can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the cafe, and virtually expand the business area.

The introduction function of the cafe signboard plays an indispensable role and value, it should be the most eye-catching place, so it is necessary to use a variety of decoration methods to make it prominent. There are many techniques, such as neon lights, spotlights, colorful lights, reflectors, light boxes, etc., to enhance the effect, or with ribbons, flags, flowers and so on to set off. In short, elegant style, fresh, strange techniques, grotesque is often one of the keys to success.

Operators pay more and more attention to the text design of cafe signboards, and some artistic, three-dimensional and advertising signboards composed of slogans, affiliation and numerals continue to emerge. The following points should be paid attention to in the text design of cafe signs:

1. The consideration of the glyph, size, convex and concave, color and position of the shop name should contribute to the normal use of the door.

2. The text must be consistent with the taste of the cafe. (Made by clark on Feb.20,2008)

3. The text should be as concise as possible, the content should be deep, and it should be easy to remember and recognize, so that the customer can see it at a glance.

4. art characters and writing should pay attention to popularization, the deformation of Chinese and foreign art characters should not be too messy and too pretentious, and writing should not be too scribbled, otherwise, it will be difficult to identify and cause trouble in production.

The materials used for the words on the signs of cafes vary from store to shop. Shop scale is larger, and the storefront that requires exquisite, can use copper, protruding hollow word, glittering, have rich, luxurious feeling, the effect is quite good. Porcelain characters never rust, and good reflective intensity is especially effective as a signboard. Plastic characters have gorgeous luster and easy to make, but with a long time, the luster fades, and the plastic is aging, cold, heated and deformed, so it can not be used for a long time. The production of wooden characters is also convenient, so it is easy to crack in the sun and rain for a long time, and it needs frequent maintenance and painting.

Coffee shop signboard design, in addition to paying attention to giving consumers a good psychological feeling in terms of form, materials, composition, shape, color, etc., how much effort should be made in naming? strive to be concise, fresh, easy to read, easy to remember, rich in beauty, make it have a strong attraction, promote consumers' thinking activities, and achieve the ideal psychological requirements.

Third, the door design of the cafe

Obviously, the function of the store door is to induce people's line of sight, generate interest, and stimulate a sense of participation that wants to go in and have a look. How to get in, where to get in, you need to correctly import, tell the customer, so that the customer at a glance.

In the cafe storefront design, the design of customers going in and out is an important part.

Whether the door should be placed in the center of the store or on the left or right depends on the specific flow of people: in general, large cafes can be placed in the center, but it is not appropriate for the entrance and exit of small cafes to be placed in the center, because the shop is small and it directly affects the actual area used in the store and the free flow of customers. The entrance and exit of a small cafe is either on the left or on the right, which is more reasonable.

From a business point of view, the store should be open, so the design should take into account that customers should not have "claustrophobic", "dark" and other bad psychology, so as to reject customers. Therefore, the door with bright, unobstructed and echoing effect is the best design.

In the design of the store door, we should also consider whether the road surface in front of the shop door is flat, whether it is horizontal or sloping, whether there is a barrier in front and the objects or buildings that affect the image of the store front, and the color light conditions, the influence of noise and the orientation of sunlight, etc.

Fourth, the lighting design of the cafe

The neon lights in general stores represent the best lighting effect. Of course, the light of the cafe is not limited to neon lights, the use of light is first of all to guide customers to enter, in the appropriate light to taste coffee. Therefore, the total brightness of the light should be lower than the surrounding, in order to show the characteristics of the coffee shop, so that the coffee shop to form an elegant leisure environment, so that customers can follow the light to enter the warm cafe. If the light is too dim, it will make the cafe show a dull feeling, which is not good for customers to taste coffee.

Second, light is used to draw customers' attention to coffee. Therefore, the dimly lit bar, coffee may seem old and mysterious attraction. (Made by clark on Feb.20,2008)

Coffee products are mainly brown. Dark and darker coffee will absorb more light, so if you use a softer fluorescent lamp, the atmosphere of the whole cafe will be more comfortable.

General interior decoration design, color tone had better use bright color, lighting effect is better, however, it is not to say that all dark background is not good, sometimes for practical needs, emphasize the contrast between light color and background, and hit the spotlight on coffee utensils, more can make coffee brand conspicuous or rich three-dimensional sense.

Lighting is used purely for lighting or for decoration. Generally speaking, light-colored walls, such as white and beige, can reflect a large amount of light, up to 90%, while dark backgrounds, such as dark blue, dark green, and brown, can only reflect 5-10% of the light.

5. Interior decoration design of the cafe

Store decoration, there are different styles, shopping malls, hotels have a luxurious appearance decoration, with a modern sense; cafes should also have their own style and characteristics. In the specific decoration, it can be designed from the following two aspects:

First, decoration should have advertising effect. That is, to give consumers a strong visual stimulus. The facade of the cafe can be decorated with a unique or strange shape to strive for originality in appearance in order to attract consumers.

Second, the decoration should be associated with the characteristics of coffee. The novel and unique decoration is not only a visual stimulus to consumers, but also makes consumers know what may be inside without entering the store.

In the decoration and design of the cafe, we mainly pay attention to the following problems:

1. Prevent crowding after entering the cafe.

2. The bar should be set in a conspicuous place for customers to consult.

3. The layout of the cafe should reflect a unique atmosphere adapted to coffee.

4. A resting place should be set up in the cafe as far as possible, and seats should be prepared.

5. make full use of all kinds of colors. The walls, ceilings, lights, coffee and drinks on display make up the interior of the cafe.

Different colors have different psychological stimuli. With purple as the tone, the layout appears gorgeous and noble; with yellow as the tone, the layout appears soft; with blue as the tone, the layout appears unpredictable; with dark color as the tone, the layout appears generous and neat; with white as the tone, the layout appears lifeless; with red as the tone, the layout appears to be warm. The use of color is not single, but comprehensive. Different periods, different seasons, holidays, the use of color is different; winter and summer are not the same. Different people have different reactions to colors. Children react strongly to red, orange, blue and green, and young women respond keenly to popular colors. In this regard, the use of lighting is particularly important.

6. In the cafe, it is best to set up a mirror in the dim or faint light.

The advantage of this is that the mirror reflects the light, making the coffee brighter, more eye-catching and more glossy. Some cafes use the whole wall as a mirror, in addition to the above benefits, but also give people the illusion of increased space.

7. The cashier is set on both sides of the bar and should be higher than the bar.

Outdoor decoration refers to all forms of decoration in front of and around the cafe. Such as billboards, neon lights, light boxes, electronic flash advertisements, optical fiber advertisements, posters, flyer advertisements, live advertisements, signboards, house decoration, window layout and so on, all belong to the scope of outdoor decoration.

On the whole, making exquisite outdoor decoration is a means to beautify cafes and decorate shops and attract customers. Such as the electronic advertisement in front of the cafe, it attracts the attention of customers with novel and ever-changing images, and even people who do not want to drink coffee often unwittingly walk into the cafe in this exaggerated atmosphere. In particular, the window of a cafe often becomes a face of a cafe, arranged like a flower, making people feel full of spring. Even people who pass by in a hurry will stop to watch, famous, and more and more people will come. Therefore, the elaborate design of shop windows is an important part of modern decoration. Generally speaking, modern window pursues outstanding theme, elegant style, three-dimensional sense and artistic appeal. Cafes in New York like to use artistic sculpture in the window to match the furnishings of the coffee brand, so that the art decoration of the whole window is clear at a glance.

With the development of science and technology, in the United States, Britain, France and Japan and other countries, the decoration around the coffee shop mostly uses electronic advertising to attract the attention of customers. As night fell, the outdoor decoration became more colorful and dazzling. In a variety of light beams and halos set off, the cafe appears elegant, for customers, has the role of induction. Therefore, the cafe should take decoration as a key part of the promotion.

VI. Color and sound design of cafes

Color is originally exhilarating and soothing, and cafes can use the principle of color to create the effect of attracting customers. For example, some colors that contrast with the surrounding environment, or warmer and softer colors, can arouse customers' curiosity and even stimulate them to linger in cafes.

The atmosphere can be highlighted by the proper use of colors. For example, a lively hue on a dim background can make people pay more attention to the coffee on display; you can also put cool or warm beverages on a mid-tone background, which will also have a good foil effect. If the color light is used, the color of the light matches well with the color of the coffee itself, which can fully show the characteristics of the coffee and attract the attention of customers.

Some cafes give people a cold feeling, while others give people a sense of hot, which is caused by the tone of color.

Only warm tones may not be the best, while only cold tones and metal tones are not appropriate. Warm color or cold color as the main color choice, although with personal hobbies can be different, but also can not ignore the relationship between the characteristics of the cafe and color.

For example, the color or pattern of coffee packaging itself is very eye-catching, and its background color is also eye-catching, it can not help but dazzle people. For example, the use of metallic colors throughout the cafe may also give people a chilly feeling. If there is another dazzling light, I am afraid it will be difficult for customers to stop for too long.

The color use of cafes should take into account the customer class, age, hobby tendency, coffee characteristics, attention rate and other issues, but the cold atmosphere is not as intriguing as the warm and warm atmosphere.

Proper sound will stimulate the attention of customers and attract their attention, so some cafes are not well positioned, and may be located in corners where it is not easy for customers to walk into. They can play some pop songs or other tapes to make stereos to guide customers.

The display design of the cafe

Although the composition and configuration of the goods in the whole cafe have gone through systematic classification and collocation, if we fail to use the skills of display and display at the time of performance, we will only "lie" the goods on the bar, unable to show the vitality of coffee. Also failed to shape the characteristics of coffee, the result is still to no avail. However, the so-called "display" is not what we usually refer to as window display or special location display. In the operation of cafes, the display should refer to all kinds of displays in the lobby. It must include three major display items:

1. Supplementary display

It is the broadest part of the display, and the display space in the whole store is all. As the focus of the display is on sales, the performance of the display should focus on the richness and characteristics of the coffee brand.

2. Display and display

It refers to the display window of the cafe and the display of specific areas in the bar. As the display is to show the combination effect of key coffee, and at the same time has the role of inducing customers, so the display must clearly play a theme in order to attract customers.

3. Emphasize display

It is a display form between supplementary display and display display. In order to promote the effect of sales in each location, we must make use of the space on the wall, wider access, shelves or bar space for coffee and drinks in this location. Select a representative coffee display.

Therefore, the function of coffee display is to show the characteristics of coffee by using all kinds of display techniques, together with the use of equipment and decoration. One is to promote sales, and the other is to show the atmosphere of the whole cafe, so the effect of advertising must be grasped. First of all, with regard to the appeal of advertising, although the supplementary display in the lobby occupies a lot of space for the sake of sales, in order to achieve the specific performance of the advertising appeal, it is necessary to display the display and emphasize the use of the display in part, so that the key coffee brands can show it. The following is to compare the relevance between the explanation of the five elements of advertising principles (AIDMA) and the effect of display:

Advertising display

A (Attention) attention-introducing attention through display effect

I (Interest) interest-which leads to interest in coffee

D (Deire) desire-- drive desire through association

M (Memory) memory-belief establishment (by comparison)

A (Action) Action-put into Taste determination

Through comparison, we can understand that this is related to the changing process of customer psychology (attention, interest, association, desire, comparison, belief, determination). At the same time of advertising appeal, it can also give full play to the psychological appeal effect, because people's senses have the functions of vision, touch, hearing, taste and smell, such as coffee color, design, shape and so on. can cause visual appeal effect, direct contact with coffee can have tactile appeal effect and so on. Therefore, through the demands of these five elements, customers can create psychologically beautiful, comfortable, atmosphere and changing feelings, and then improve the sense of value and promote the effect of sales promotion. (Made by clark on Feb.20,2008)

Then there is the actual business, how to effectively use these coffee display skills, so as to give full play to the overall appeal effect. First of all, through the performance of the effect of "instruction display", we should combine "display display" with "emphasis display" in order to play a guiding role and make coffee attractive. Then make use of the performance of "sales display" effect, combine "emphasis display" with "supplementary display" to show the completeness and richness of coffee, in order to play the role of promotion. Therefore, in terms of instruction display, especially the performance of "display display", we must focus on the demands of key coffee brands, and through comprehensive performance effects such as planning, configuration, commodity power, performance and so on. Therefore, every time it is suitable for the alternation of seasons or celebrations, there must be a systematic plan on the display, determine the theme of the demand, and use a specific location, through the collocation and combination of various related drinks, the use of what tools, colors, lighting effects to play, set off the sense of value of coffee. And through the effect of POP subsidy, the function and characteristics of coffee can be shown concretely. In addition, in terms of sales display, especially supplementary display, decoration equipment with coffee characteristics must be used to facilitate selection and management through systematic classification and display, while showing coffee characteristics and other factors, in order to really drive the sale of goods.

The purpose of coffee display is to sell coffee through a variety of direct and indirect effects. Therefore, when the display is on display, it must be effectively selected and combined according to the characteristics and properly sorted out, so as to show the charm and sense of value of coffee. And fully provide customers with a choice to achieve the effect of sales, and further shape the overall image of the cafe at the same time.

VIII. Shaping the atmosphere of the cafe

Obviously, the function of the store door is to induce people's line of sight, generate interest, and stimulate a sense of participation that wants to go in and have a look. How to get in, where to get in, you need to correctly import, tell the customer, so that the customer at a glance.

In the cafe storefront design, the design of customers going in and out is an important part.

When consumers drink coffee, they respond not only to the physical and substantive attractiveness of coffee, but also to the whole environment, such as service, advertising, impression, packaging, fun and other incidental factors. And one of the most important factors is the leisure environment. If the scope is further reduced, it refers to the atmosphere in the cafe, which can have an impact on consumers' decision to drink coffee.

Therefore, coffee shop operators for the performance of business space, how to skillfully use space aesthetics to design an ideal coffee drinking environment, and to improve the drinking rate of customers to produce emotional effect, this is the significance of shaping the atmosphere of the cafe.

When drinking coffee, customers often choose cafes that suit their needs. Therefore, when planning a cafe atmosphere, the following key points must be considered:

1. Determine whose customer target should be taken first.

2. Based on their coffee drinking experience, what are their expectations for the atmosphere of the cafe?

3. Find out which atmosphere can enhance customers' trust in cafes and arouse emotional reactions.

4. The conceived atmosphere should be compared with that of competitive stores in order to analyze each other's advantages and disadvantages.

At the same time, on the occasion of the performance of the atmosphere, the coffee brands operated by the coffee shop must be sold cautiously and fully felt by the customers through the whole business space, so the skill and effect of coffee display, it is the key to the strategic application of shaping the overall atmosphere.

IX. Contents and key points of image evaluation of cafes

No cafe dares to take its decoration and beautification work lightly. Because the main investment of a cafe is spent on store decoration and coffee and beverage procurement; store decoration and coffee and beverage procurement have the most direct contact with customers, so it is necessary to maintain the freshness and vitality of the store. making them often in the "best condition" has become a key task in shaping the image of the whole cafe. How to maintain the best image of the cafe? Basically, what must be grasped is that shop facilities should be maintained and investigated frequently to avoid the occurrence of aging. Especially for the condition of the store, it should be checked and counted regularly and irregularly; as for the focus of the inspection, it can be divided into store condition, store configuration, display decoration and management facilities.

(1) key points of store condition check (Made by clark on Feb.20,2008)

1. The effect of the exterior image of the cafe: it must be in line with the taste of the cafe, pay attention to the performance of personality and impression, and maintain the sense of beauty.

2. The performance of the "visible effect" of the signboard: to grasp the "visible height", we should make it clear at a glance from a distance, and pay attention to the suitability of the specifications.

3, the charm of the storefront window: the performance of the window should be commensurate with the style, be attractive at the same time, and then be inductive.

4, easy to enter the entrance: to have a proper store openness, and easy to see the inside of the cafe, at the same time to have a sense of intimacy.

5, the entire facilities of the store: must be able to show a good image of the store, avoid defacement, and even consider the performance of the store after closing. (2) key points of in-store configuration check

1, the appropriateness of floor configuration: the main coffee and subsidized drinks should be matched appropriately and pay attention to the use of service forms at the same time.

2. Let the inducement and tour in the store: the width and level of the main channel should be reconciled, and the access should be kept smooth.

3, the use of moving line is reasonable: make guests have visible effect, and pay attention to fluency. On the service staff's customer service line, it is necessary to be able to reach customers easily and shorten the distance.

4. The performance of "focus effect": we should pay attention to the grasp of the theme, the concentration of guests' attention and the appropriateness of coffee display.

5. Promote the function of relevant business personnel: the configuration of service personnel, the location of cashier and the use of storage space should meet the needs of the business.

(3) key points in the inspection of display decoration

1. The suitability of selling coffee brands: for the use of display functions and the classification and display of coffee, it is necessary to be easy to see and touch.

2. The performance of key coffee brands: to be able to shape the topical effect, and to emphasize the effect in collocation and combination.

3, the grasp of interior decoration and atmosphere: the richness and vitality of the whole lobby, and pay attention to the shaping of seasonal atmosphere and the use of related props.

4, the active use of the effective display range: to grasp the appropriate height to avoid the phenomenon of too high or too low, and to be able to facilitate the contact of guests.

5. The effect of POP advertising: attention should be paid to the size and specification of POP, the concreteness of the content and the conciseness of the description.

(4) key points of management facilities inspection

1, the appropriateness of the whole store lighting: we should pay attention to the brightness performance of the competitive store, as well as the effective use of lamps and lanterns.

2, the use of key lighting effect: the effect of store or special display and the use of lamps and lanterns should be appropriate.

3, the shaping of color and store atmosphere: we should grasp the application of the basic tone of the whole store, the color performance of the object suitable for the customer layer and the effect of color matching.

4. The coordination of logistics management facilities: the location of office offices, the appropriateness of in-and-out management and the efficiency of operations should be considered.

5. Other in-store facilities, such as air-conditioning equipment, fire-fighting equipment, public equipment, etc., should be matched together.

With regard to the above key points, the cafes should grasp the issues in the display and inspection of business facilities.

10. Suggestions from others

1. The decoration style should be proper. The decoration of the coffee shop need not be luxurious, but it should not be too simple. Too luxurious coffee shops often deter some people who want to enter the door to spend. Although the price in your shop is very cheap, the guests do not know that this kind of decoration alone keeps them out of the door. Too simple or improper decoration style will make guests feel very uncomfortable in your store, after all, the coffee shop is a place that pays attention to the environment and style, inappropriate will make you lose a large number of customers. In fact, the style of the coffee shop should be warm and comfortable, this style is acceptable to everyone, but also in line with the needs of most customers, and the cost of decoration is not high, this is the best choice.

2. The key to going out for a drink is to be comfortable, otherwise you might as well go to the supermarket and buy yourself a drink at home. Cafes are not only comfortable, but also must not be the same. Operators should decorate around their own position. In addition, many guests will appreciate the coffee and wine containers when they go to the cafe, and like the lazy sofa, so this is the main point that operators need to pay attention to. In order to solve the problem of "characteristics", many things in some cafes are collected from all corners of the market, and efforts are made to DIY ready-made things if necessary.

Chapter III Commodities and Services

I. purchase and preservation of coffee beans

Freshness is the life of coffee how to determine the freshness of coffee beans there are three steps: smell, see, peel.

1. Smell. Put the coffee beans close to the nose and take a deep smell to see if you can clearly smell the aroma of the coffee beans. If so, it means the coffee beans are fresh enough. On the contrary, if the aroma is weak, or if the smell has begun to appear greasy (such as peanuts or nuts will appear for a long time), the coffee beans are not fresh at all. No matter how much effort you put into grinding and cooking such coffee beans, it is impossible to make a good cup of coffee.

2. Look. Spread the coffee beans on your hands, determine the origin and variety of coffee beans, and determine whether the coffee beans are roasted evenly.

3. Peel off. Take a coffee bean and try to peel it off by hand. if the coffee bean is fresh enough, it should be easy to pull away, and it will have a crisp sound and feeling. If the coffee beans are not fresh, you will find that you have to work hard to get rid of a bean. Another important point to observe when peeling off the coffee beans is to see if the firepower is uniform when baking. If it is uniform, the outer skin and inner layer of the beans should be the same color. If the color of the surface layer is obviously much darker than that of the inner layer, it means that there may be too much firepower during baking, which will also affect the aroma and flavor of coffee beans.

Notes on the purchase of coffee beans:

To start buying coffee beans, first choose a coffee shop where business is booming. The freshness of roasted beans is the life of coffee, so choose to put fresh coffee beans in the warehouse, the place is clean and there is no oil residue on the beans, and there is no direct sunlight and no hot shops around. It is also a good way to buy in your own baking shop where you think you are fragrant and mellow.

When buying baked beans, you can specify the refreshing beans, hoping to drink some slightly sour ones, with a strong bitter taste, or directly tell the clerk to choose for your preferences. When buying rear care shop grinding, be sure to inform the manager of the coffee making utensils used to match those props grinding (such as electric coffee maker, filter, paper, siphon, etc.). When buying canned coffee powder in the supermarket, choose the label (the type of beans or the tendency to taste, etc.), depending on what you like.

Tips for the preservation of coffee beans:

Roasted coffee beans are easily oxidized by oxygen in the air, which deteriorates the quality of the oil, volatilizes and disappears, and then deteriorates quickly through temperature, humidity, sunlight and so on. Especially after multi-layer treatment of low-caffeine coffee beans, oxidation is carried out faster. Therefore, in order to maintain the aroma and quality of coffee, how to package and preserve coffee beans has become a great knowledge. Coffee beans produce three times the volume of carbon dioxide after roasting, so the packaging of coffee mainly needs to deal with the carbon dioxide produced by coffee beans in addition to avoiding contact with air oxidation.

Gaseous packaging

In the most common packaging, beans and powder are packed in empty cans, glass, paper bags or plastic containers, and then sealed or sealed. Low preservation, and due to constant contact with the air, need to drink as soon as possible, drinking period is about a week.

vacuum packing

The packing container (can, aluminum foil bag, plastic bag) draws out the air from the container after filling the coffee. Although it is called a vacuum, it actually removes at most 90% of the air, and the surface area of the coffee powder is larger than that of the coffee beans, and even the remaining air can easily combine with the powder to affect the flavor.

Gas filling packaging

A pinhole is designed on the metal bag. After filling the coffee, inactive nitrogen is poured into the bag and the carbon dioxide pinhole is squeezed out. This method is more popular, but after all the gas is discharged, the oxygen is quietly drilled back into the bag from the pinhole.

Gas sorbent packaging

Put the absorbent made of deoxidizer and decarbonate into the bag, the air in the package can be easily absorbed, and the carbonation produced by the coffee can also be inhaled, but the aroma of the coffee will also be sucked away is its disadvantage.

UCC Asia Rome Packaging

At present, it is the most ideal outer packaging of coffee, all in the shape of beans rather than powder. It is similar to the pinhole metal bag, except that the gas in the bag can be discharged through the pinhole, while the unidirectional piston can prevent the oxygen from entering the bag. Immediately after the beans are roasted, the coffee manufacturers cool and pack the beans and pour nitrogen into the bag, which has discharged the gas from the bag. Although this kind of packing method is ideal, but the material is expensive, the cost is high, at present only the selected coffee of large companies will use this kind of packaging method.

Second, how to choose coffee beans

The freshness of coffee beans is the most important factor affecting the brewing quality of coffee, because the activity of coffee beans is hidden in its smell. Fresh coffee beans, like a can full of bubbles and full of taste, can smell a vibrant and pleasant aroma as soon as the bag is opened.

1. Look. Fresh and good coffee beans are round in shape, big, fat and shiny, while on the contrary, they are broken and different in shape.

2. Press. Before buying, put a bean in your mouth or hand and gently press it. The fresh bean has a crisp texture and a light, fragrant sound when it opens. 3. Pinch. It is best to squeeze it with your hands and feel whether it is solid, rather than buying coffee with a crispy shell.

4. Chew. When shopping, it is best to take one or two coffee beans in the mouth to chew, to clear sound (indicating that the coffee has not been damp), teeth and cheeks to stay fragrant is the top grade.

5. Smell. If the coffee bean has lost its fragrance or smells miscellaneous, it means that the coffee bean is no longer fresh and is not suitable to buy.

The purity of coffee beans

The expert candidate for coffee is not to look at the size of the particles, but to grab a handful of individual coffee beans, about dozens of them, to see if each coffee bean has the same color, grain size and shape, so as to avoid buying inferior products disguised as mixed beans. But if it is a comprehensive bean, size, color is different is a normal phenomenon.

In addition, strong fire and medium-deep stir-frying will cause coffee beans to produce oil. If the shallow roasted beans out of oil, it has gone bad, not only reduced aroma, but also astringent and sour taste. In short, when choosing and buying coffee, we should pay attention to its freshness, aroma and miscellaneous flavor, and the ideal purchase quantity is the amount that can be drunk in half a month.

No matter what kind of coffee beans, freshness is an important factor affecting the quality. When shopping, grab one or two coffee beans and chew them in your mouth. If the coffee beans are crisp and sound, and the tooth pods stay fragrant is the top grade, but it is best to squeeze them with your hands to feel whether they are solid, rather than buying empty-shell coffee.

If the coffee bean has lost its fragrance or smells stale, it means that the coffee bean is no longer fresh and is not suitable for purchase.

Freshly fried coffee beans are not suitable for immediate consumption and should be stored for a week to completely release the gas from the beans.

Generally speaking, the best drinking period for coffee is a week after stir-frying, when the coffee is the freshest and the Aroma is the best.

Introduction of coffee excipients

Water:

Water can be divided into soft water and hard water. After the conversion of the amount of water dissolved in water, the amount of water is less than that of hard water.

Ordinary mineral water is hard water containing salt, etc., because hard water releases caffeine and tannins, which greatly reduces the taste of coffee. Ordinary tap water can be used as tap water, but the first tap water in the morning, the water taken the day before, and the second boiled water should be avoided as far as possible. If you use water purifier and activated carbon filter, you can also avoid impurities and odors in the water. Therefore, as long as the use of fragrant and fresh coffee beans / powder, the tap water available at home can also make mellow and delicious coffee.

The classification and usage of sugar:

The purpose of adding sugar to coffee is to taste bitter and bitter, and depending on the amount of sugar, it will create a completely different flavor.

1. Powdered sugar: it is a refined sugar, has no special taste, is easy to dissolve, and is usually easy to use in a small package of 5 to 8 grams. Generally speaking, the sugar is a little higher in grilles.

two。 Sugar cube: add water to the refined sugar, and then solidify it into sugar. The cube sugar is easy to preserve and easy to dissolve.

3. White granulated sugar: White granulated sugar is also refined sugar, it is a coarse crystal solid, the color is white. More than 8 grams of small packages are available in the market for each use.

4. Black granulated sugar: this is a brown granulated sugar, a little scorched, and is commonly used in the stewed coffee sauce.

5. Rock sugar: transparent crystal, light sweetness, and insoluble. It is usually ground into grains for use in coffee or flavored tea.

6. Coffee sugar: sugar used specifically for coffee, brown granulated sugar or cube sugar, compared with other sugars, coffee sugar leaves sweetness on the tongue more lasting.

The classification and usage of milk:

Choose different milk products to give the coffee a different flavor and enjoy the rich taste.

1. Whipped cream: whipped cream. This is a high-quality cream that separates fat from fresh milk and is very useful, such as butter, ice cream, cake, or brewing coffee. The highest fat content of whipped cream is 45% ~ 50 and the lowest is 25% ~ 35. Whipped cream is usually used to brew coffee with a fat content of 25% ~ 35.

two。 Whipped cream: whipped cream turns into foamed cream after mixing and foaming. This cream tastes best with bitter coffee.

3. Milk: whisk the milk one or two. Five times as much, it will be called sugar milk. Generally speaking, canned milk sold in stores is added with bacteria, but it is easy to rot after opening cans and cannot be preserved for a long time. When brewing coffee, whipped cream will float a bit of fat on the coffee, and whipped cream will sink into the coffee.

4. Milk and cream: milk is used for stewed coffee or fancy coffee. The best refrigerated temperature is 2-4 ℃. Cream is easy to use and easy to preserve. But no matter what kind of food you use, you can make a delicious cup of coffee according to your preference. When whipped cream is added to coffee, the appearance of feather fat is due to the appearance of high-fat whipped cream, which is caused by the separation of fat when sour coffee is added, or when unfashionable milk is used. So in addition to paying attention to the freshness of milk products, high-fat cream should be matched with sour and sour coffee.

Other spices:

Coffee is used in many different ways according to people's feelings and preferences in different places. at the same time, a variety of additives are used to improve the taste of coffee.

1. Spices: cinnamon (divided into powders or sticks), cocoa, cardamom, mint, cloves, etc., of which cinnamon can be often used in cappuccino.

two。 Fruit: oranges, lemons, pineapples, bananas, etc., used for fancy coffee seasoning and decoration, enriching the alternative enjoyment of coffee.

3. Wine: brandy, whisky, rum, peppermint liqueur, etc., is the magician of fancy coffee. There is a special fancy coffee called beer coffee (you can take a look at my previous post, which specializes in fancy coffee). I personally think that some fruity beer is better now, which can mix the comprehensive taste of fruit and beer. If you are interested, you can give it a try.

Fourth, how to choose and buy coffee pot

Now the coffee pots on the market are all drip-type, and they are divided into Japanese style, American style and Italian style.

The Japanese coffee maker, also known as the siphon pot, has an alcohol lamp on the base and two glass balls on it. It heats the water from the lower glass ball to produce water vapor, pushes the hot water from the lower sphere to the upper pot, and then sucks back the coffee extracted from the upper glass ball after the lower pot cools. Making coffee in a Japanese coffee pot seems to have the interest of doing a chemical experiment. But burning requires a certain amount of technology, and you have to use your hands to shake the alcohol lamp below to control the temperature. It is suitable for people who have time and leisure. Japanese coffee pot requires coffee beans to be ground slightly, which is suitable for single coffee with slightly sour taste.

The American coffee maker is basically a coffee machine brewed by electric power, which is suitable for coffee roasted in medium or deep depth, with slightly fine grinding particles and bitter taste. The American coffee maker has the function of heat preservation, but if the heat preservation time is too long, the coffee will easily turn sour.

The espresso pot is a machine that allows steam to quickly extract coffee through coffee powder through high pressure and high temperature. the best temperature for brewing coffee is between 90 and 98 degrees Celsius. Household espresso pots often have a bubbling mouth to make cappuccinos, and often have the function of keeping the cup warm, which is a very important detail. If you hold coffee in a cold cup, it tastes bad.

How to choose and buy coffee cups

In the face of the dazzling variety of cups on the market, we often don't know how to start. Is there any difference between coffee cups and other cups? Which cup should I use to drink what kind of coffee?

When buying cups, most people are often unable to correctly distinguish the difference between coffee cups and black tea cups. Usually, in order to spread the aroma of black tea and appreciate the color of black tea, the bottom of the cup is lighter, the mouth is wider, and the light transmittance is higher, while the coffee cup has a narrower mouth, thicker material and low light transmittance.

There are generally two kinds of coffee cups: pottery cups and porcelain cups. In recent years, under the concept that coffee must be drank hot, cup makers even match this exquisite, developing ceramic cups with thermal insulation effect, and even better bone porcelain cups than porcelain cups. The use of bone porcelain cups containing animal ashes in the texture can make the temperature of coffee in the cup drop more slowly. However, because its price is much more expensive than the former two, it is rarely used by ordinary families and can only be found in more exquisite cafes.

In addition, the hue of the coffee cup is also very important.

The color of the coffee liquid is amber and clear. So in order to show the characteristics of coffee, it is best to use a white coffee cup. Some ignore this problem in the production, in the coffee cup on the interior of a variety of colors, and even painted on the complex fine patterns, it is often difficult for us to distinguish the coffee brewing by the coffee color.

When buying coffee cups, you can choose according to the type and drinking method of coffee, and then with personal preferences and drinking occasions and other conditions to choose. Generally speaking, pottery cups are more suitable for deep-fried and full-bodied coffee, while porcelain cups are suitable for lighter coffee. In addition, drinking Italian coffee generally uses a small coffee cup below 100cc, while drinking coffee with a high proportion of milk, such as latte and French milk coffee, use mugs without a cup holder. In terms of personal preferences, in addition to the appearance of the cup, but also to pick it up to see if it is easy to use, so that it will feel convenient and comfortable to use. For the weight of the cup, it is appropriate to choose the lighter one, because the lighter cup has a dense texture, which means that the raw material particles of the cup are fine, and the cup noodles are compact and the pores are small, so it is not easy to make coffee dirt adhere to the cup noodles.

As for the cleaning of coffee cups, due to the good quality of coffee cups, the cup noodles are tight, the pores are small, and it is not easy to attach coffee dirt, so after drinking coffee, as long as you rinse with clean water immediately, you can keep the cup clean. After long-term use of the coffee cup, or not immediately washed after use, so that coffee dirt attached to the surface of the cup, at this time, the cup can be soaked in lemon juice to remove coffee scale. If the coffee scale can not be completely removed at this time, you can use a neutral dishwashing agent, stick on the sponge, gently wipe and clean, and finally rinse with clean water. In the coffee cup cleaning process, it is strictly forbidden to use hard brushes, but also to avoid the use of strong acid, strong alkali detergent, in order to avoid scratching damage to the surface of the coffee cup.

What should you pay attention to when choosing coffee cups

Color, the color of coffee cups will affect the mood and visual space, so when buying coffee cups, color should be taken into consideration, such as plain tablecloths, which can be matched with coffee cups with rich colors, and the decision of the main color, it is best to tie the same color with the tablecloth or complement the color system.

Applicability, although the current popular style of coffee cups tends to be relaxed in color, diverse in shape and light in material, its applicability should still be considered in the actual selection, taking into account what kind of family atmosphere you want to create. and then decide what kind of coffee cup pattern, such as warm atmosphere, you can choose warm color fruit patterns.

Price, in fact, a penny is a constant truth, but how to buy the most beautiful and practical coffee cup under a limited budget, it may take a little more effort! As for the factors that affect the price of coffee cups, there are four main factors, namely, temperature, village materials, color and design. When firing, the higher the temperature, the higher the difficulty, so the price is more expensive; while the material is made with fewer impurities, the better, as for color and design, the more color, the more special the shape, the higher the cost. I believe that after understanding these characteristics, we will not be fooled by losses when choosing and buying.

More comparison, the so-called comparison of goods do not suffer losses, to buy coffee cups should also be the same, not only the choice of styles has increased, the price difference is also a matter of attention, but also to distinguish between good and bad materials, so as not to buy inferior goods, then the loss outweighs the gain!

How to choose coffee utensils

Porcelain coffee set generally has a pot, a sugar jar and a milk jar, 6 cups and 6 plates.

First of all, we should take a look at whether the various shapes of the matching products are unified and coordinated. The picture requires elegance and generosity and pure color. The cup should not be too large, generally about half the capacity of the glass is appropriate. The mouth of the cup should be bigger and the lines at the bottom should be smooth. Secondly, it is necessary to check whether the porcelain surface is smooth and moist, and whether there are spots or pig hair-like holes in the glaze. Then spread the cup flat with the left hand and gently tap the wall with the index finger of the right hand. If it makes a crisp sound like a jingle, that's good. The two ends of the handle are directly affixed to the outer wall of the porcelain during production, so a little carelessness will cause lack of glaze or cracks, so check it carefully. The mouth of the cup is easy to deform, when selecting, the mouth of the two cups can be combined together, if there is no uneven, it is the top grade.

The size of the pot should be eight cups of coffee at a time. Check the spout and handle to see if they are damaged or skewed. The size of the lid should be turned around after the cover is not loose or tight. The selection methods of sugar jars, milk cans and dishes can all be referred to above.

Classification and purchase of coffee machines

At present, the most popular Italian espresso (Espresso), cappuccino (Cappuccino) and Latte milk coffee in the world are also on the table of the Chinese people, and are loved by more and more people.

Making a perfect cup of Italian Espresso or Cappuccino coffee requires the help of a special coffee machine. The coffee machine uses about 10 atmospheric pressure to force about 90 ℃ of hot water to pass through 10 grams of fine extruded coffee powder, absorb coffee fat and other aromatic substances in the coffee powder, and fully dissolve with hot water and flow into the cup, the whole process is a comprehensive process of physical and chemical changes, and should be completed in 18-28 seconds, in order to effectively avoid the bad smell caused by excessive extraction. Use the high-pressure steam produced by the coffee machine to emulsify the milk to produce fragrant foam, and add a thick layer of foam to the Italian espresso to make a delicious cappuccino. Obviously, the coffee machine plays a decisive role in the formation of a high-quality Italian espresso or cappuccino coffee.

Classification of coffee machines: (Made by clark on Feb.20,2008)

1. Semi-automatic coffee machine. Semi-automatic coffee machine, commonly known as handle machine, is a traditional Italian coffee machine. This kind of machine according to manual operation grinding, pressing powder, loading powder, brewing, manual removal of residue. These machines include small household machines with single faucets, large commercial machines with double faucets and three faucets, etc., and the newer machines are also equipped with electronic water control, which can accurately and automatically control the amount of coffee brewing.

This kind of machine is mainly produced in Italy and is very popular in Italy. Its main features are: the machine structure is simple, the work can be done, maintenance is easy, according to the correct use method can produce high-quality Italian coffee. The disadvantage of this kind of machine is that operators have to be strictly trained to make high-quality coffee with this machine, and it is not easy to maintain the consistency of coffee quality. In addition, the efficiency of this kind of machine is relatively low.

2. Automatic coffee machine. People apply the electronic technology to the coffee machine to realize the automatic control of the whole process of brewing coffee, such as grinding, pressing, loading, brewing, removing residue and so on, creating a fully automatic coffee machine. High-quality automatic coffee machines brew coffee according to the most scientific data and procedures, and they are all equipped with a perfect protection system, which is convenient and easy to use, and you can get high-quality coffee with just a click, and its taste is better than that of traditional coffee machines. The disadvantage of this kind of machine is that the structure is complicated, good maintenance is needed and the maintenance cost is high. However, the automatic coffee machine is more and more popular by customers because of its advantages such as convenience, rapidness, consistent quality, high efficiency and no training for operators.

Switzerland, Germany, Italy and other countries produce a wide variety of fully automatic coffee machines. Among them, the fully automatic coffee machine made in Switzerland has ingenious design, stable quality and unique characteristics, and enjoys a high reputation in the international coffee machine industry.

According to the number of cups per hour (usually from 60 to 280 cups per hour), the automatic coffee machine is divided into large, medium and small, with a wide variety, suitable for business, retail, catering, as well as office and home.

How to choose a coffee maker:

Coffee machine as part of the investment to get a good return, the choice of coffee machine is very important.

First of all, the type of coffee machine should be determined. General professional coffee shop, coffee bar, Italian traditional manual coffee machine is the first choice. Because in these places, trained professionals use traditional Italian coffee machines to instantly grind and brew coffee, which not only creates a strong coffee atmosphere, but also permeates the aroma of coffee in the air, so that guests can experience the unique charm of coffee. And restaurants, cafes, restaurants, bars and offices use automatic coffee machines. Because of the large passenger flow and concentrated demand in these places, the selection of fully automatic coffee machine will fully show its advantages of convenience, speed and high quality, so that guests can enjoy constant quality coffee in time in the shortest possible time, and get physical and mental satisfaction.

In addition, the specification of the coffee machine should be selected according to the demand for coffee per hour. Generally speaking, there should be a certain margin for the ability of the coffee machine.

The choice of which brand of coffee machine is also very important, the famous international brand product quality is good, the spare parts supply is guaranteed, the unknown brand because the output is small and the scale is small, the spare parts supply is not guaranteed, the risk is greater.

How to buy a coffee maker

At present, China's coffee machine market is still in a disorderly stage, and the market competition is very fierce. some foreign manufacturers have crammed foreign outdated models with unsalable technology into the Chinese market, and some domestic unscrupulous businessmen use household machines as commercial machines. confuse semi-automatic and fully automatic machines to reap exorbitant profits and harm users. Some users spend a lot of money to buy either low-end cheap products or just a pile of industrial waste.

To buy a coffee machine, you should do market research, collect extensive information or consult a professional coffee dealer or company to determine the type of coffee machine you need. The next step is to select qualified suppliers. Professional coffee machine suppliers not only have rich experience, can provide you with a variety of reference, help and the most reasonable price, but also have a good after-sales service system and adequate and timely supply of spare parts.

9. Cafe simple meal classic MENU

1. European:

Spaghetti with Bolognese Sauce, Spaghetti with Cream Bacon, Chicken Noodle with Pine Nut Green Sauce, garlic sliced Pepper basil Noodle, White Wine clam Angel Noodle, Seafood Cuttlefish Noodle, dried noodles with baked Meat Sauce, Seafood Rice, Paella, stewed Beef Rice with Red Wine

Fried beef steak with garlic, fried fillet with vanilla cream, American grilled ribs, German pig feet, blue ribbon pork chops, French lamb chops, honey mustard chicken legs, rosemary grilled chicken legs, vanilla grilled salmon, fried sea bass, white wine sea bream steak

Zonghui sandwiches, cheese ham, Songbao, Tuna Puff.

2. Asian style:

Mild breeze cooked rice, apple curry beef rice, black pepper beef rice, dried plum buckled meat rice, onion pork chop rice, salt and pepper spareribs rice, honey ribs rice, taxiang Stewed Chicken with Three Cups Sauce rice, spicy chicken rice, Rohansu risotto rice

Japanese fried pork chop meal, fried salmon meal, braised lion head meal, grilled chicken leg meal, bean flap fish meal, sweet and sour fish meal, roast bean curd meal, seafood small hot pot

Fried tofu in sauce, braised Braised Beef Brisket en Casserole, Shaoxing Liquor-Soaked Chicken, Asian side dishes, kelp sprouts mixed with vinegar, cold spinach, cold celery, Kaiyang fried towel gourd, Babao hot sauce, bean pear, kale roll, thick egg barbecue, Braised Eggplant with Soy Bean Paste, cucumber fried bean skin, braised noodle wheel.

3. With meals:

Cream pesto, pine nut dressing, Japanese salad dressing, French salad dressing, Thousand Island salad dressing

Italian country vegetable soup, tomato and vegetable soup, bread soup, pumpkin soup, onion soup, pastry corn soup, blinded soup (Japanese sauce soup), clam wax gourd soup, corn chop soup, Fish ball soup

Iced coffee, hot coffee, hot cappuccino, hot latte

Iced Black Tea / hot black tea, hot milk tea / Iced Milk Tea, herbal tea, matcha milk jelly, apple tea jelly

Tira Misu, coffee jelly, fresh cheese, caramel egg pudding.

Ten or 25 questions that are most likely to make guests dissatisfied.

When the guest arrives:

1. The restaurant opens late or closes early (subject to normal business hours)

two。 When the guests enter the door, they find that there is a vacant seat, but there is no attendant to lead them into the seat.

3. When the guests enter the restaurant, the service staff does not smile or greet the guests.

When the guest is seated:

1. Dust or stains were found on the tablecloth and chairs.

two。 There was a stain on the cutlery.

3. Glassware was found to be broken or notched or cracked.

When a guest orders:

1. There are not enough dishes for the guests to choose from.

two。 After the guests were seated, they waited for 3 minutes and there was no service staff to order or provide drinks for them.

3. The waiter made a mistake about what the guest ordered.

In the course of service:

1. The food is not fresh.

two。 The waiter repeatedly asked: who ordered this? What did you order?

3. Bring the food to the table before it is ready.

4. Guests pay for high-end food or drinks and get only ordinary substitutes.

5. Use cold plates to hold hot dishes.

6. The service staff did not fill the water cup in time.

7. The seasoning bottle or seasoning bottle is dirty or the hole in the mouth of the bottle is blocked.

8. The ashtray is full of cigarette butts and there is no waiter to change.

9. In the buffet service, guests wait for a long time to finish the dishes that need to be replenished.

Attitude of service staff:

1. Utensils or service tools are not fully prepared.

two。 The scraps of paper on the carpet or floor were not cleaned in time.

3. The empty trays of room service are left in the hallway for more than an hour without being cleaned.

4. The service staff did not provide the same clean cutlery after the guest's cutlery fell to the floor.

5. Wipe the fingerprints on the edge of the plate with an unclean napkin.

After the service is over:

1. Guests wait for their bills for a long time, and the method of checkout is extremely limited.

two。 When the guest is about to leave, there is no service staff to help pick up the coat, or the service staff did not say goodbye to the guest.

11. Suggestions from others

1. Excellent coffee

In a coffee shop, the constituent power of coffee must be very strong. No matter what kind of coffee it is, if the price is on the high side, or if the coffee quality is poor, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase regular customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops. Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

2. Excellent service (Made by clark on Feb.20,2008)

The most direct thing is that when waiting for guests, the service staff of the cafe should have an elegant posture, pay attention to clothing, make-up, and other appearance; when receiving customers, they should have an appropriate expression and attitude. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.

3. A little experience

When we enter the cafe, the first feeling should be the place to drink coffee.

Professional waiter introduction: Hello: Sir (miss), what kind of coffee would you like? We have it here.

General waiter introduction: Hello: Sir (Miss) would you like tea or coffee?

Comparing the two, we will find that the latter gives customers more choices! Plus this is China! So many male friends generally choose to drink tea! Especially when several male friends get together, that is a pot of tea, sit for a day!

Some people say that the service industry is a very humiliating industry, that is because he does not have a sense of service and does not feel happy to serve others. This shows that we Chinese waiters require what kind of women, what age, temperament and so on! However, in foreign countries, we can see 40-year-old waiters. In fact, service should be a kind of happiness from itself.

4. After the coffee is cooled! [story]

One day, a guest came to a coffee shop and asked for a cup of hot coffee. The waiter has just brought the coffee to the stage, and there is a phone call for the guest in the nearby business center. The guest hastens to answer the phone and won't be back for about ten minutes.

When they came back, the guests found that the coffee was cold and complained that it was not hot. The waiter changed a pot of hot coffee for the guest after asking his permission.

When the waiter brought the hot coffee to the guest, the guest said sheepishly, "Sorry, it took me too long to answer the phone, so the coffee is not hot. It's not that your product is bad." The waiter smiled at the guest.

[comment]

Although the reason for the cooling of the coffee was caused by the long time for the guest to answer the phone, the waiter did not explain too much to the guest, fully respected the guest, and immediately changed a pot of hot coffee for him after asking the guest's consent, which reflected a good sense of service and gave up the right to the guest. In front of the good self-cultivation of the waiter, the guest also apologized and said sorry.

However, in this case, it would be better if the waiter could be more careful, realize that the coffee might get cold when the guest comes back, and ask the guest if he wants to change the hot coffee in time.

There are two problems: one is service, which is the most important. Don't take immediate interests seriously. If you just change a cup of coffee, you may turn him into a long-term customer. This profit will be big, and second, the service is not good. If there is a coffee incubator, this will not happen. We should pay attention in the future.

5. Potato chips, cakes, candy, chicken feet and even Sautéed Rice Noodles, many small leisure cafes have a variety of food to meet everyone's needs, but this means that cafes are also equipped with Chinese and Western food chefs. The experience of "Brown impression" is that all orders are made from other stores except coffee, wine and fruit. According to Miss Wang, the "technician" of "Brown impression" is only first-class in the production of fancy coffee and cocktails, while the rest only makes fruit plates, fruit juices, and so on, while pastry snacks are all ordered from better professional stores around. After all, coffee shop consumption is dominated by beverages, and the "brown impression" with an area of less than 100 square meters is even more limited due to the limited passenger flow and the need for other goods, so "purchasing" is actually a way to save costs.

6. It is worth mentioning that this cafe is not very simple in the supply of simple meals. Nutritious breakfast for office workers, black coffee or black tea with bacon and double eggs is very popular with foreigners living nearby. There are exquisite set meals at lunchtime. In addition to simple meals in cafes such as sandwiches and spaghetti, pizza can also be served according to guests' requirements. In particular, the restaurant's three Argentine staples, Buenos Aires spicy plum, Buenos Aires roast chicken and Buenos Aires Haji court barbecue, have both the style of western food and the taste memory of the chef visiting Argentina, of course, it is also the boss's own more selfish exotic imagination.

7. the supporting services are consistent with the positioning; in addition to a variety of delicious drinks and food, the supporting services provided by Hong Jie and Ah Yan's coffee shop are also very suitable for business people to take a nap or discuss business. In addition to providing all kinds of fashion magazines, newspapers and periodicals free of charge, the store can also surf the Internet.

In addition to drinking coffee, people who are interested can also make their own coffee. In addition, there are all kinds of coffee cups and coffee pots for sale. Occasionally, the shopkeeper will hand out some freshly ground coffee to customers, and he can enjoy a delicious cup of hand-ground coffee at home or in the office. The cooperation with the radio station to distribute coupons and the implementation of membership system are their marketing strategies.

Chapter IV Marketing Management

Ten steps to the opening of a coffee shop

1. Determine the business content and target consumer groups, site selection, location, re-location.

2. Make a plan, give the company a name, and design the company logo.

3. Prepare to invest in equipment and collect equipment data of various specifications.

4, shop opening procedure 1, fire station check and pass; 2, register with industry and commerce bureau; 3, tax bureau; 4, health bureau; 5, environmental protection bureau; 6 labor bureau

5. Calculate the start-up capital.

6. Buy coffee machine equipment: coffee machine, grinder, etc.

7. Design the coffee list.

8. Look for coffee suppliers, dairy products suppliers, condiments and other food suppliers, other non-coffee beverages, paper products, utensils, etc.

9. Make marketing plan, hire staff and prepare training materials.

10. Prepare the inventory and prepare for opening.

The preparatory work before opening takes about 2-6 months.

II. Arrangements for the preparations for the opening of the coffee shop

The first phase: survey planning period, time: several months. Funds in place, market research, business positioning, business plan

The second stage: design period, time: 1-2 weeks. Trademark, shop name font signboard design, cafe image design, menu design, price determination, testing, cooperation manufacturer raw material source negotiation, equipment tableware table and chair negotiation, shop location selection, negotiation, signing lease agreement (Made by clark on Feb.20,2008)

The third stage: construction period, 2-6 weeks. Select decoration company to sign contracts, decoration design and decoration, selection and evaluation of building materials, equipment procurement, construction, supervision, budget control, decoration acceptance, equipment installation, application of related documents

The fourth stage: preparation period for opening, 3-7 weeks. Menu, promotional coupon printing, raw material specifications, supplier establishment of tableware, kitchen utensils, table and chair selection personnel recruitment, training, internal work flow, material procurement, promotional materials in place, product completion, trial, opening event preparation

Phase 5: trial operation, week 8.

Third, the three steps of starting a caf é

The first step is market research and preparation.

1. Understand the market, understand the products, be familiar with the consumption habits of the business circle and the competition in the same industry.

2. To evaluate one's own ability, financial resources, and physical strength, one should not be overly optimistic or rely on others for everything.

3. Determine the scale of the store, the form of operation, design the signboard products and features, design the menu, and determine the price.

4. Learn about relevant laws, funds, finance and taxation, licenses, leases, etc.

5. Data collection and price consultation of equipment, production appliances, decoration engineering, material manufacturers, etc.

The second step is to determine the location of the store. Before the lease is signed, this is the stage with the most sense of time urgency. There must be good planning and execution, otherwise it will be a mess.

1. Determine the direction of the bar, seats, etc., move the line, work flow, and determine the first draft of the plan.

2. Select building materials for valuation, bargaining, decoration and contracting work.

3. Select equipment, determine hydropower equipment, purchase and install.

4. Construction, supervision and budget control, project increase or decrease and payment.

5. Application for business license, staff recruitment, interview and training.

6. Print menus, promotional materials and all kinds of printed materials.

7. Selection and purchase of production utensils such as tableware and kitchen utensils.

8. determine the internal operation regulations, arrange the operation flow, formulate the safety work standard and so on.

The third step, from opening to business within six months, is the most critical moment to build the foundation, but also the beginning of the challenge, but also an important period to get on the right track.

1. Understand the reaction of customers and analyze the gap with the time when the store was opened.

2. Implement the 6p principle of marketing

3. The product quality should be guaranteed and the service concept should be adhered to.

4. It is necessary to deeply study and adjust the business records in the store, such as the number of visitors, the unit price of customers, the types of products sold, the sales during the period, etc.

Fourth, about the coffee shop

As the saying goes, "if you want to be rich, open a shop" and "raise three generations in one shop". It can be seen that from ancient times to the present, owning and running a prosperous shop is a good way to get rich smoothly, not to mention that what we are going to open now is a cafe, which can earn a little money to support the family while enjoying the taste. Why not do it?

But opening a store is not that simple, especially for some novices, it needs a lot of work before and after opening a store, and it is also a very tedious process, such as how to find the address and design the store, how to purchase goods and promotion, how to carry out daily operation management, how to train management staff, etc., so we not only have to change a lot of ideas in the process of opening shop. But also to learn a variety of technical and management knowledge.

Normally, the process of opening a store is mainly divided into three main stages: before, during and after opening a store.

The first stage: planning before opening a store.

This stage is very critical, that is, before we choose the location of the store, we should prepare for our ideological work and do a good job in practical planning, so as to shorten the time and cost of the second stage. At this stage, we should do the following work well:

1. Understand the trends of the coffee industry and understand coffee-related products.

2. Investigate and be familiar with the situation of the local coffee business circle, mainly understand the local consumption habits, the main consumer groups, whether to accept new things or not.

3. By analyzing our own economic situation, we should know that opening a coffee shop is not an industry that can make quick money right away, and it is best to have free funds.

4. Determine the scale of the investment, the business model of the store, and think of the menu and price.

5. Understand the relevant information of the decoration company and determine the main cost-decoration cost.

6. Unlock the processing process and related fees of the coffee shop's industrial and commercial, tax, health license and other related documents.

The second stage: the process of opening a store

When we determine the location of the store, signed the agreement, all the work becomes very compact, of course, if you do the premise work in place, everything becomes handy again. But this period of time is also the most urgent, all the work should be straightened out, and a lot of work may be carried out at the same time.

1. First of all, the graphic design and three-dimensional drawings of the storefront should be done immediately in order to prepare for a longer decoration period.

2, in the design scheme at the same time, to select building materials, valuation, bargaining, furniture selection and so on.

3. Through negotiation with the coffee company, all kinds of coffee equipment are selected to assist the design and installation of water and electricity.

4. in order to control the whole budget in the process of construction, the project needs to pay on time, increase or decrease, and make it possible to change at any time.

5. Apply for business license and recruit relevant staff. If training is needed, training should be arranged.

6. Design printing menu and all kinds of publicity materials.

7. Selection and purchase of equipment and tableware, selection and purchase of various consumables.

8. Formulate various systems, determine the work flow, shift system and so on.

The third stage: in the process of opening shop

Any store needs a trial period, and it is also a process of real contact and understanding of the market. During this trial period, and also in the process of operators' real contact with customers, we have to do the following work well in this process:

1. Real contact with customers, understanding of customer feedback, analysis of the difference between planning and actual operation before opening a store.

2. Establish customer file management, keep in touch with customers at any time, or establish membership system, and engage in some activities from time to time.

3. Analyze the business status of the store and make a complete analysis of the products, mainly to ensure the quality.

4. Investigation of employees' business philosophy and retraining.

After the opening of the store, it takes a period of publicity and promotion to accumulate a stable source of customers, and in order to strive for the target customers to come to spend money in a short period of time, promotion and publicity are essential, promotion can have a lot of skills, and do not necessarily spend money on advertising, here are some promotion methods.

1. Media

You can find some magazines, newspapers and other media to do soft advertising, and strive to find more cooperative media. Among the many media, the Internet is probably the most willing to cooperate with you and help you promote, you can try to get them to do publicity for the store.

2. Promotional materials

If the location of the store is not obvious enough, you can send staff to distribute promotional materials in nearby office buildings, large shopping malls, residential areas, etc., which must be beautifully designed and even accompanied by free coupons or coupons to attract relevant people to come to the store to spend.

3. Human relations

The initial stage of opening a store will certainly be a cold spot. During the new opening period, customers' consumption will certainly hover in front of the door. If the store has not been very popular at this time, it will stop them. This is the consumer psychology of the Chinese people. Like to join the fun, the more lively, the more tasteful. Because it takes a period of time to be effective through promotion and publicity, it is recommended to recruit friends and customers around you and visit a lot of guests in the early stage of the opening.

After the store has been in operation for a period of time, there will certainly be a lot of customers coming and going. Some customers will come often after they come, and some guests may never come again once, but no matter what customers they are, we all hope that they will become regular customers of the store, so we need to set up customer files.

Do we need to ask every guest to fill in the information? it may not be very polite. We can leave the customer's information through some techniques.

For example, when guests come to spend money for the first time, we can borrow the new opening period, send a membership card and VIP card to the guest, and then take the opportunity to ask the customer to fill in the information indicating that we will often engage in some preferential activities or notice of the launch of new products. of course, there are many ways, we need to think about it in the process of operation.

When the customer profile is established, it is necessary for us to invite guests to do some activities from time to time, or give customers information about the listing of new drinks, or give some cordial greetings during festivals, and so on will make your strange customers become regular customers. regular customers become friends in your store. (Made by clark on Feb.20,2008)

Every detail we do is likely to move the customer.

How to determine the investment budget of the cafe

1. Determine the location of the cafe.

After detailed market research, the operating grade and product pricing are determined according to the consumption capacity of the business area where the coffee shop is located, and the per capita consumption capacity of customers entering the store is estimated.

2. Average daily consumption

Source: network