Characteristic excellent Cafe American boutique Blue bottle Cafe successful business model of Blue bottle Cafe

Recently, I suddenly see Blue Bottle Coffee more frequently, which may be related to the domestic coffee craze, so by the way, learn more about this coffee chain from the San Francisco Bay area of the United States.

Name: Blue Bottle Coffee

Created by: James Freeman

Founded: 2002

Founding location: Oakland, San Francisco Bay area (Oakland,Cali.)

The origin of the name: pay tribute to the first coffee shop in Vienna, Blue Bottle. In 1683, after the Battle of Vienna, the wartime hero Kolshitsky opened a coffee shop using coffee beans left by the Turkish army. Kolshitsky is believed to be the founder of coffee lattes.

Development status: the BB website shows information about 12 coffee shops, not only San Francisco, but also extended to the East Coast, such as New York, where there are several branches.

Brief introduction of achievements: 1. Use coffee beans roasted within 48 hours; 2. Use organic coffee; 3. Slow coffee, which claims to take 5 minutes per cup of coffee; 4. Japanese coffee salute, such as ice droplets, siphon; 5. Committed to single-origin coffee (single origin); 6. The important composition of the third wave.

As I said when I wrote "the Blue Bottle Craft of Coffee" at this time last year, my knowledge of this store is limited to the two sides of fate.

Recently, I met the old friend BB, one is in the manual of some coffee maniac. This madman is not a professional barista or an insider, but a lovely foreigner who is used to drinking coffee every day. "crazy" does not refer to fanaticism, but to talk about this gentleman's bold words, to name one or two:

Coffee tastes different from different places. It's just your affectionate assumption. Nuts? Chocolate? Well, flavored coffee can bring you more surprises, and hundreds of flavors can give you any flavor you like.

Right or wrong, at least, a confident tone is really cute.

But the madman had some pertinent opinions and hit the nail on the head. For example: the essence of delicious coffee, fresh, fresh.

Such a lovely madman who does not like coffee people "mystery" has a good coffee shop in his own mind, and BB is one of them, juxtaposed with the three.

On another occasion, NetEase read an article's praise of BB: amazed at the ability of BB to make guests queue up, pay more and be willing to pay. BB's loyal customers pride themselves on holding a paper cup with a blue bottle logo, even if they have to wait in line, even if it is more expensive. If you are not willing to pay the waiting time? Well, BB just doesn't think this is their target audience-people who pursue high-quality coffee.

My knowledge of BB is still limited to how I felt when I was a student, BB's coffee boss, his entrepreneurial love of baking, and those vivid and touching details.

Specialty Cafe: let's talk about the Blue bottle Cafe (Blue ottle Coffee)

The BB in the picture is very kind. I read the description of the text, the blue bottle to see you every other year, the coffee car mentioned in the book, the crowd in line, and the magical boss standing in front of many raw bean shelves. For a person who likes to bake, what could be more satisfying and exhilarating than having a long-cherished raw bean?

Tomorrow is a double festival, lovers and Yuanxiao. I wish everyone who has a dream of coffee a happy holiday and a dream come true.