The history of Starbucks the culture of Starbucks

The history of Starbucks

The 1970s

The first Starbucks coffee shop opened. The name of the store comes from Herman. Melville's novel Moby Dick, which describes the story of whaling in the 19th century. For a store that introduces the world's finest coffee to those in Seattle who are suffering from the cold sea breeze, Starbucks is a very apt name with the characteristics of marine fishing.

The 1980s

Howard。 Schultz joined Starbucks in 1982. On one occasion, he went on a business trip to Italy, during which he visited some famous Italian cafes in Milan. Mr. Schultz was impressed by the prosperity of their business and their rich cultural heritage. He also saw the potential business opportunities to open this form of coffee shop in Seattle. He turned out to be right-after tasting lattes and mochas, Seattle people soon became infatuated with coffee.

The 1990s

Starbucks does not limit its territory to Seattle. First it blossomed in other parts of the United States, and then it spread to the whole world. After that, Starbucks took the lead in providing its part-time employees with the right to buy and sell the company's shares, and became a publicly traded enterprise.

The 21st century

The miracle of Starbucks continues. Today, Starbucks has more than 9000 chain stores in 35 countries. In addition to excellent coffee and espresso drinks, people can also enjoy Taishu tea and cappuccino drinks at Starbucks.