The history of Starbucks A brief introduction to Starbucks

Brief introduction to history

Starbucks Coffee Company, founded in 1971, is the world's leading company

Specialty coffee retailers, roasters and Starbucks brand owners. Its retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other goods. In 1987, the current chairman, Mr. Howard Schultz, bought Starbucks and led the company over several milestones. In June 1992, Starbucks was successfully listed as the first professional coffee company, which rapidly promoted the company's business growth and brand development. Currently, the company has more than 12000 coffee shops and more than 117000 employees in 37 countries along the coast of North America, Latin America, Europe, the Middle East and the Pacific. For a long time, the company has been committed to providing customers with the highest quality coffee and services, creating a unique "Starbucks experience". Let Starbucks stores around the world become a warm and comfortable "third living space" in addition to work and living. At the same time, the company continues to give back to society through a variety of activities that reflect corporate social responsibility, improve the environment, and reward partners and farmers in coffee-producing areas. In view of Starbucks' unique corporate culture and philosophy, the company has been rated as "the most respected" by Fortune magazine for many years.

Starbucks is optimistic about the great potential of the Chinese market and is determined to develop in China for a long time. Since entering China in 1998, Starbucks has opened more than 430 stores in Greater China, including Hong Kong, Taiwan and Macau, of which about 200 are in the mainland. In September 2005, the company invested 40 million yuan to set up the Starbucks China Education Program, which is designed to improve education in China, especially to help teachers and students in poor areas of the Midwest. The first donation has been carried out in cooperation with the China Soong Ching Ling Foundation to carry out the "Western Gardener training Program".

At the end of 2005, Starbucks established its China headquarters in Shanghai, which is mainly responsible for the strategic development, market development and operation of Starbucks Greater China.

Starbucks coffee is very popular among students and urban white-collar workers in the United States and Canada. In addition to coffee, Starbucks also offers things such as tea (whether hot or cold), pies, cakes, etc. Some Starbucks stores are even located in local stores such as supermarkets and bookstores (Starbucks does not run these supermarkets or bookstores). As of February 2006, Starbucks has more than 9000 stores worldwide, located in North America, Latin America, Europe, the Middle East and the Pacific Rim.

Development yearbook

In 1971, Starbuck

Ke opened his first store in Park Market in Seattle and started the coffee bean business.

In 1982, Mr. Howard Schultz joined Starbucks as director of marketing and retail

In 1987, Mr. Schultz bought Starbucks and opened the first store to sell filtered coffee and espresso drinks.

In 1992, Starbucks was successfully listed on NASDAQ in New York, and has since entered a new stage of development.

In 2009, Starbucks launched instant coffee Via, which achieved global sales of US $100 million in just 10 months and established more than 40, 000 sales outlets.

Starbucks has more than 13000 stores and 145000 partners in 39 countries around the world.

Starbucks posted a profit of $279.1 million, or 36 cents per share, in the third quarter of July 2001, compared with $207.9 million, or 27 cents per share, a year earlier, including restructuring charges of 2 cents per share.