Which is better, illy or Starbucks? Do lly and Starbucks coffee powder taste good?

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In terms of price, illy coffee beans are slightly more expensive than Starbucks, but the quality of illy beans is much better than Starbucks. Starbucks is a common brand abroad, and illy is better for long-term drinking.

In terms of pure quality, illy may be better. But it's hard to say when you drink, and there are a lot of problems involved. Starbucks focuses on marketing, and illy is a manufacturer of baked beans.

When the over-standardized "coffee drinks" of Starbucks and Costa began to be criticized, and the "coffee flavor" of Korean coffee shops was "preoccupied" by the excessive meals it sold, a type of coffee shop that emphasized "coffee tonality" but had more extensibility in function began to appear in market segments, such as espressamente illy, a sub-brand launched by the veteran European coffee company illy in 2003. Now, space and time join hands with illy. There are more surprises for this brand-new "coffee art lifestyle" that is popular all over the world.

If Starbucks' position has always been to draw the coffee trend, then what espressamente illy wants to express is to restore the art of coffee, its coffee elements have not changed too much, but adhere to the details of the artistic taste.

It does not have colorful holiday commemorative cups, but it silently designs unique cups for them at the opening of the World Expo and various large art exhibitions. These shapes and patterns or minimalist or slightly grotesque cups, coffee packaging, coffee machines show behind the maverick of European coffee culture.

In addition to the artistic brand culture, espressamente illy is actually a coffee shop that serves full-time meals, which may surprise enthusiasts with coffee cleanliness, but the truth is that the goal of espressamente illy at the beginning of its establishment is simple-to meet the needs of consumers as much as possible.

Whether the coffee shop should provide meals seems to be an endless discussion, and many people in the industry compare Korean coffee, which has encountered bottlenecks, with the business model of Starbucks, which has a strong momentum of development. it is believed that its catering strategy weakens its coffee attribute and lengthens the waiting time of customers, resulting in the disadvantage of Korean coffee. The way Starbucks offers just the right simple desserts is what a coffee shop should look like, but is that really the case?

Take espressamente illy as an example, as a whole Food Cafe, it prepares different foods for customers at different times, from breakfast, brunch, to spaghetti, sandwiches and desserts, but still maintains a delicate image. the reason is that in addition to the strict training for baristas, it is also emphasized that baristas must be trained to begin to cooperate with the production of coffee. At the same time, avoid part-time workers involved in the production of coffee and meals as much as possible, and try to minimize possible "operational errors".

Coffee quality is the foundation of all coffee shops, this kind of product doctrine slogan is easy to shout, really do, even a strong brand such as Starbucks will want to be lazy and choose to use a fully automatic coffee machine, indicating that the quality is still focused on "stability".

Whole Food Cafe, such as espressamente illy, are determined to abandon the fully automatic coffee machine and choose semi-automatic. What is the price of doing so? Is the need for professional coffee personnel for tireless training, that is, the need to reduce the ratio of part-time workers to a minimum, which is also the ultimate coffee concept of space and time.

In fact, coffee as a form of business can be constantly subdivided, its management is in different forms, and there are different opinions on the way to success. However, throughout the development of the coffee industry and lifestyle, the two forms of coffee shops in the future will be more favored by customers and the market.

One is to reduce the cost of manpower and rent to the lowest minimalist coffee shop, which can have a few seats or just a small window for sale, which sells only a limited variety of coffee drinks. therefore, we can ensure the production speed while ensuring the quality of the product.

The second is the coffee shop which wins by comprehensive strength, which has a unique brand culture, can provide an elegant environment, does not hesitate to make great efforts on the quality of coffee, and can also carry out a purposeful layout according to the other needs of customers.

Also because of its diversity and richness, this kind of coffee shop will never become an excluded option in the minds of customers, whether it is used as a coffee shop, a simple restaurant that provides coffee, or an experience field or shopping field for other services and goods. whether customers want friends to get together or alone, want to sit in a daze or sightseeing shopping, they can get all-round integration here, so that people's time can be used most efficiently.

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