Introduction of international coffee chain brands-do you know the list of the top ten coffee chains in the world

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This article is a collection of the top ten coffee chains in the world. If you like coffee, you must go and sit down.

No. 10: Xiang Fei

Coffee Bean&Tea Leaf

Singapore, 1963

It's really a good idea to combine coffee and tea. Russell says that diversity is the source of happiness. In the face of a world formed by the merger of tea and coffee, no matter what kind of confluence, offensive and defensive, no matter what kind of filtration, blending and cooking, as long as it is not the same taste.

In fact, coffee and tea was written on the menu more than 40 years ago in Southern California, where it never rains. Herbert Hyman and his wife's understanding of and is simply to attend together and make their own efforts. During a tour of Europe, they were shocked by cafes all over Europe. Back home, they founded The Coffee Bean&Tea Leaf--- in 1963, which became the first family-owned coffee shop chain in the United States to sell tea and coffee.

The Hyman couple retired in 1998 and took over the brand by a pair of Singaporean brothers, Victor Sassoon and Sunny Sassoon, who injected it with a more international color.

No. 9: family Lanze

Segafredo Zanetti

Italy, 1962

Segafredo is positioned as pure Italian coffee, specializing in Italian-style coffee and snacks. Segafredo Zanetti Espresso became synonymous with Italian coffee and the first coffee bar was established in Paris in April 1988. The essence of Segafredo Zanetti Espresso is the strong responsibility to the market and the demand for new customers. Thus it is defined as an attempt to develop an international fashion lifestyle.

The love of coffee has made Segafredo Zanetti a multinational company that can now be found all over the world. In 2002, the company acquired Meira Oy, Finland's second-largest coffee shop, and Puccino's, a British coffee chain with 80 outlets. The essential connotation of Segafredo Zanetti brand is the commitment to the market and customer needs, with international, metropolitan and post-modern taste and style, and has been in continuous development and evolution.

Segafredo Zanetti Espress currently has four stores in Shanghai and is still expanding slowly in the form of direct marketing.

No. 8: McCoffee

McCafe, USA, 1993

McCafe, which was born in Australia in 1993, mainly manages all kinds of coffee and unique European snacks. After more than seven years of development, McCoffee has established more than 300 chain restaurants around the world and become a unique member of the McDonald's family. In Greater China, the first city to introduce wheat coffee is Hong Kong.

McDonald's announced on January 7, 2008 that it will set up cafes in about 14000 McDonald's restaurants across the United States, offering specialty coffee such as cappuccino, latte and mocha, as well as special baristas (Barista) to prepare coffee for customers.

At present, this plan has been rolled out in an all-round way in China.

No. 7: Baiyi

Blenz, Canada, 1992

In 1992, Baiyi opened its first store on Robson Street, the busiest shopping street in Canada. so far, it has more than 300 stores in North America and Asia, making it one of the most popular coffee chains in Canada.

In terms of coffee production, Baiyi pursues the production concept of the extreme quality of "BEING BETTER,NOT BIGGER" coffee; in terms of store design, Baiyi is unique, combining classic and fashion ideas, and the design of its New York store is based on a unique plant concept and creativity, which has won high praise in the reviews of American professional magazines known for their picky eyes. Baiyi also topped the list with 73% of the votes cast in 2001, making it a brilliant achievement unmatched by other competitors.

Baiyi is headquartered in the scenic center of Vancouver, Canada. the company has more than 10 years of experience in operating and managing coffee chains. Its franchise stores are all over the seaside, libraries, high-end hotels, tourist attractions and prosperous intersections in Vancouver. Baiyi's brand logo has become a famous scenic line in Vancouver and even Canada, and a window of Canadian humanities and customs.

No. 6: Dacey

Diedrich, USA, 1983

In 1916, Charlotte Diedrich inherited a coffee plantation in Costa Rica and continued to run the coffee business until Martin Diedrich founded the first coffee shop in 1983. Today, Diedrich Coffee is the second largest coffee retailer in the United States.

Diedrich is, after all, a coffee shop that mainly grows coffee, so he is very particular about the quality of coffee. In the market competition, Dacey also attracts more customers through types.

Fifth place: second cup

Second Cup, Canada, 1975

Second Cup is recognized as one of the largest professional coffee chains in the world.

Second Cup is headquartered in Canada, the second largest retail coffee market in the world, and is the largest professional retail coffee company in Canada. The company has 382 retail stores throughout Canada, providing more than 80 million consumers with coffee and products unique to Second Cup each year, with annual revenue of more than $130 million.

In the super-competitive Canadian market, Second Cup continues to beat Starbucks and other major brands in terms of market share, brand awareness and consumer loyalty. In the past five years, Second Cup has claimed 33% of the Canadian market, surpassing Starbucks' market share of 24%.

Second Cup's leadership position has been established through 25 years of continuous provision of "and to coffee enjoyment" to Canadian consumers. While providing delicious coffee to consumers, the company pays more attention to outstanding service and comfortable and pleasant environment.

No. 4: Costa

Costa, UK, 1978

According to YouGov's annual survey of more than 500000 people in the British Isles, up to 90% of consumers name COSTA as their favorite coffee shop brand. Over the past year, COSTA has opened an average of one store every four days in the UK, faster than any local coffee chain. At present, COSTA has been making more profits than all its competitors in the UK for five years. All this makes WHITBREAD, the parent company of COSTA, full of pride and confidence to provide financial support to carry out COSTA's global expansion plan.

COSTA Coffee was founded in 1971 by Italian brothers Sergio Costa and Bruno Costa in London, England. Italian passion and dedication to authentic high-quality Italian coffee has been perfectly reflected in this brand. In order to ensure the quality of coffee, they personally control the whole process of coffee production, from bean selection to manual brewing. And this demanding spirit of perfection has been preserved from the beginning of COSTA to this day.

The unique coffee formula, the special slow-roasting technology of Italian coffee beans and the baristas who know how to make coffee by hand are the secrets of COSTA's popularity in Britain. COSTA's Italian qualified baker selects and buys raw beans and bakes them to perfection. The roaster stressed that a total of 27 processes in COSTA are different from other coffee producers.

No. 3: make a treasure

Tchibo, Germany, 1949

Tchibo, headquartered in Germany, is marked with golden coffee beans with a blue background.

German maker Bao sells a variety of consumer goods as well as coffee. What most cafes sell is predictable: in addition to latte, you can order an Italian biscuit or a piece of cake ── and possibly a CD record. But in the more than 1200 treasure cafes scattered across Europe, you can always buy something new from waiters, such as a telescope, mobile phone or cordless drill, ──.

Debao shows more German rigor in China, they do not expand as blindly as other enterprises, but choose office buildings and commercial squares to do market pilot and research.

Second place: Luo Doren

Doutor, Japan, 1962

DOUTOR, which developed after Japan's economic collapse, was founded in 1962 by Hirodo Bird and now has 1222 chain stores, attracting elderly Japanese.

At first, it was only engaged in coffee processing; in 1980, Japan's first self-service coffee shop chain was founded in Tokyo.

After World War II, Japan's economy is in a recession, people do not have a strong spending power, coffee in Japan is a luxury, is a kind of high-end consumption. At that time, drinking a cup of coffee was at least 300 to 500 yen, and the per capita consumption reached 1000 to 2000 yen. Therefore, patronizing the coffee shop has become a symbol of status and status. In order to enable more consumers to drink mellow and delicious coffee in a relaxed and lively environment, Luo Doran created a relaxed and leisure atmosphere in the store, while advocating a low price strategy "for people's relaxation and vitality". A cup of coffee in Rodorun costs only about 200 yen, and with snacks, the per capita consumption is no more than 300 yen, which is several times the price of other cafes at that time.

This change of Luo Doren has brought about obvious changes in people's lives, not only cheaper coffee, lower consumption, but also a better environment, thus changing the way people drink coffee, that is, changing people's consumption way of life. DOUTOR has developed rapidly to become the number one brand chain coffee shop in Japan.

No. 1: Starbucks

Starbucks, USA, 1971

Founded in 1971, Starbucks Coffee is the world's leading retailer, roaster and brand owner of specialty coffee. Its retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other goods. In addition, the company produces and sells bottled cappuccino coffee drinks, iced double espresso and ice cream with joint venture partners, and produces and sells Starbucks coffee and cream liqueur in convenient places outside retail stores through marketing and distribution agreements. and continue to expand tea, music CDs and other new products and brands.

At present, Starbucks has more than 18000 stores and more than 200000 employees in 62 countries.

Chinese mainland opened its first store in Beijing in January 1999. At present, Starbucks operates more than 1001 stores in more than 60 cities on the mainland. For Chinese mainland, China is Starbucks'"second home market". With the vision of making China the second largest market in the world after the United States by 2014 and operating 1500 stores in Starbucks by 2015, Starbucks will continue to strengthen its development in China.

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