The latest coffee news JD.com joined hands with Nestl é to promote food and beverage online shopping in the countryside.
Let the vast number of rural residents also drink coffee
With the development of economy and the popularity of the Internet, the consumption concept of rural residents is changing. JD.com and Nestle try to work together to open up a new way of sales and bring high-quality and convenient products and online shopping experience to the villagers. From April 9 to 10, JD.com, together with the international food brand Nestl é, went to the villages of Jiangsu, Zhejiang and Anhui provinces to open six "quality Juhui big buying activities". The activity integrates online and offline promotion resources, and sets the activity point near the rural service station or the nearest business district, which attracts the attention of many villagers and forms a good interaction.
At the scene, Nestl é prepared a wide range of high-quality products such as milk powder, cereal and coffee, and invited villagers to try it for free. JD.com and Nestle also prepared various approachable programs and interesting question and answer sessions for the villagers. Delicious food and powerful discounts have won the favor of many villagers, who have scanned the code to place orders with the help of rural promoters.
As the main force of e-commerce going to the countryside, JD.com has been committed to bringing more affordable promotions to the villagers, so as to create a real "more, fast, good and economical" shopping experience. Nestl é has also been carrying out the promise of "quality food, good life" to create a better life for everyone by providing quality food and beverages.
This activity of JD.com and Nestle going to the countryside hand in hand has not only brought closer the relationship between villagers and enterprises, but also guided the consumption concept of the broad masses of villagers and accepted more international brands, so that "foreign-style" foods such as cereal and coffee can also be accepted by more people, driving a new trend of consumption.
The article comes from Hangzhou Daily.
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