Ways to reduce the flow of people in cafes Coffee recruitment

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talent is the life of an enterprise. Famous enterprises abroad all regard talent as a very important property, which is called "Human Capital". How to manage talents, make good use of talents, train and retain talents has become the key to the growth and development of enterprises in the fierce competition. The same is true of cafes. If you can't keep people, don't blame yourself for not keeping talents. Of course, your restaurant won't last long.

As the old saying goes: those who win the hearts of the people will win the world! More human feelings in enterprise management will help to win employees' sense of identity and loyalty to the enterprise. Only enterprises that have really captured the hearts of their employees can be invincible in the competition. Most cafes often throw problems (Problems) but no solutions (Solution). In fact, there are at least three solutions to a problem. Today, Chongqing Bailesta Coffee West Point Liquor blending training Institute has brought a series of solutions to the high mobility of cafes.

1. People grow in flesh, you are kind to others, they are not stupid!

"the north wind is more powerful than the south wind to see who can take off his overcoat. The north wind began with a cold wind that was so cold that the pedestrians wrapped their overcoats tightly. The south wind blew slowly, and immediately the wind was mild and sunny. Pedestrians, because they felt the upper body of spring, unbuttoned themselves, then took off their overcoat, and Nanfeng won the victory. " This fable tells us that if it is too hard, it will be soft. Respect and care for employees. People's hearts are full of flesh, and there are not so many white-eyed wolves in the world. So don't kid yourself about the owner of the cafe. If you are really nice to your staff, they won't leave. As the old saying goes: he who wins the hearts of the people wins the world! Only by really capturing the hearts of the employees, the employees will work wholeheartedly for the development of the enterprise. More human feelings and less copper odor in enterprise management will help to cultivate employees' sense of identity and loyalty to the enterprise. With these, enterprises can be invincible in the competition. Selfish cafe owners, take care of yourself.

two。 We're all partners!

A household goods company in the United States calls salespeople Partner. More than 90% of the company's non-grass-roots positions are filled by company personnel, and only 17 of the company's 400 department heads are recruited from outside. The company's stock purchase plan also tries to make all employees become real "colleagues". All employees can buy at any time at less than 15% of the company's stock price. The reward is that the company's brain drain is 20% lower than the retail average. "if two people are of one mind, profit can be cut off." Enterprise employees have a common sense of goal and mission, they will be in the same boat, invincible. It is recommended to open a coffee shop with more than three partners, but for capable and predestined employees, giving appropriate shares is possible for some people to retain them. But this trick should be used cautiously and should be applied to the right people.

3. Love you is to love yourself!

The action of force is mutual, and so is the relationship between people. Behavior breeds behavior, you are friendly to me, I am also friendly to you, if you are not friendly to me, I can not be friendly to you. The first step to success is to be grateful. Always be grateful for your current situation, and at the same time be respectful and grateful for what others have done for you. Rewarding others' kindness in a timely manner and not envious of their success will not only win necessary and strong support. and avoid getting into unnecessary trouble. What you do to others, others will do to you. Interpersonal relationships are well-intentioned relationships, and people are animals with three parts of reason and seven parts of emotion. The scholar dies as a bosom friend, and the practitioner can dedicate wholeheartedly to the boss who recognizes the value of his existence. Giving will be given, deprivation will be deprived, doubt will be suspected, love will be loved, hate will be hated, and to help others is to help yourself. Countless facts have proved that rewarding others' kindness in time and not envying others' success will not only win the necessary and strong support, but also avoid getting into unnecessary trouble. Jealousy of others will not only make it difficult for them to "think of good people with an open mind", but also affect their mood and external image, and more importantly, it will make them lose allies and potential opportunities, and even make strong enemies-- because generally speaking, people who are envied by others should not be weak, and with the mentality of "tit for tat", they will not be too polite to you.

4. Humanized management of "taking people as the center"

This law is opposed to "taking rules and regulations as the center". The way of management varies from person to person, focusing on the different needs of different employees. That is, we Chinese often say "people-oriented", although few leaders in domestic enterprises will do this. However, this management law requires managers to be super attractive and have an inherent driving force to employees, rather than managing people in accordance with rules and regulations, nor relying on rights to command employees. But in our China, the servility of the Chinese people is relatively strong, consciousness is not high, so if this kind of management is likely to fall apart. It is better to have one person to be a bad cop and one person to be a good cop. In addition, we should sometimes be tolerant of the special needs of different people. For example, when a girl has abdominal pain during her period, you let other ninjas continue to make coffee, men do not resist things and women resist, and so on, that is not what people do. People grow in flesh, don't they?

5. If you don't respect your employees, you don't respect your career!

This was proposed by Ms. Rosabeth Kanter, a professor at Harvard Business School. She believes that respect for employees is an inevitable requirement of humanized management and the highest rate of return on emotional investment. Respect for employees is a professional accomplishment that leaders should have, and respect for employees themselves is an important way to gain respect from employees. Only when the personal identity of employees is respected, will they really feel valued, inspired, and do things from the heart, and only then will they be willing to become one with the manager, stand in the manager's position, and take the initiative to communicate with the manager to discuss the work. Complete the task assigned by the manager, and be willing to pay for the honor of the work team. In some domestic cafes, the owner is often seen bossing his staff around with their legs crossed, with no respect at all, not to mention how they enjoy their work. Most people like to enjoy their work, like managers with charismatic leadership, have a high degree of consciousness and enterprising spirit, regard work as an important part of life, are willing to pay for the work they like, and are willing to share worries and solve problems for managers who respect themselves. If they continue to be respected and recognized, employees are willing to become friends with the manager and become mutually reinforcing partners. In addition, the owner of the cafe should give employees more working time and opportunities of their own. According to the 2008 Law, the work that employees like only accounts for 20% of the total. If you can give employees time to do this part of their favorite work, I believe that their work will be more efficient and fruitful. You don't have to instill the so-called dedication to your employees all the time, and you don't have to be afraid of their own mismanagement. You should have confidence in the self-management level of your employees, guide and help them, help them build confidence, help them correctly understand and evaluate themselves, help them plan their work effectively, arrange their own time, improve the reserve of necessary work skills and knowledge, and improve work efficiency.

6. Don't always hold on to his pigtails!

Some cafe owners always dislike the staff, this is not good, that is not right. Sometimes, employees feel completely stared at, of course they have to go! The owner of such a cafe does not know that it is a leader's biggest mistake to keep an eye on the mistakes of his subordinates. From a psychological point of view, when subjected to a lot of criticism, subordinates tend to remember only the first few, and the rest do not listen, because they are busy thinking about arguments to refute the initial criticism. In many cases, when subordinates make mistakes, leaders will criticize them severely and sometimes even scold their employees. In their view, it seems that only in this way can we set an example, reflect the seriousness of rules and regulations, and show the dignity of leaders and managers. In fact, sometimes paying too much attention to employees' mistakes, especially some non-fundamental mistakes, will greatly dampen the enthusiasm and creativity of employees, and even produce antagonistic emotions, which will have a very bad effect. Therefore, in the management of affairs, we should learn to tolerate the mistakes of subordinates. But tolerance does not mean being a "good man", but putting oneself in the shoes of subordinates. While criticizing, do not forget to affirm the achievements of your subordinates, so as to encourage them to be enterprising and effectively avoid harming their self-esteem and self-confidence. A manager who knows how to take care of all people will not only make criticism produce the desired effect, but also win the strong support of his subordinates. But sometimes, when employees are unruly, the criticism should be criticized. when criticizing, we should use euphemistic, implicit, covert and metaphorical strategies to cleverly express the original meaning and reveal the content of criticism. thought-provoking and comprehension.

7. Be "intimate"!

Biologists have conducted an experiment to study the living habits of thorns in the cold winter: put more than a dozen thorns in the outdoor open space. The thorns were so cold that they had to lean close to each other for warmth, and after getting close to each other, they soon had to part again because they could not stand the long thorns on each other's bodies. But it was so cold that they leaned together to keep warm. However, the sting of leaning together forced them to separate again. If you get too close, you will be stung; if you are too far away, you will feel cold. So again and again, constantly struggling between being frozen and stabbed. At last, the stabbers found a moderate distance to keep each other warm without being stabbed by each other. " This law tells us that both cafe owners and employees should be "intimate." Only by finding the most appropriate relationship with each other can we spend this long winter together.

8. Everyone is equal before the rules and regulations.

This is the most typical management rule in western management. Also known as the law of punishment, everyone is equal before the rules and regulations. It takes punishment as a basic method of management: an organization must have a code of conduct that everyone follows, and appropriate punishment must be given when the bottom line of an organization's code of conduct is broken. The "Hot Furnace Law" guides us to "three natures", that is, immediacy, forewarning and thorough penetration. There are other explanations for the hot stove rule: when you are too close to it, you will feel very hot or even burned; when you are too far away from it, you will not feel its warmth; keep a proper distance and you will be warm and protected. This principle tells us that when we abide by the system and implement it, it will bring us benefits; when we violate the system, it will inevitably bring harm to us. When it comes to the personnel management of the cafe, the person who likes the hot stove rule must be a person with clear rewards and punishments, which looks a little cruel, but it also has its good reason. As a matter of fact, the rules and regulations are more clearly understood, and when implemented, they are not personal to the matter. But I am afraid that if you use the stove improperly, you will burn the employees away one by one.

9. Increase the transparency of management

The goldfish tank is made of glass and is highly transparent. No matter which angle you look at, you can clearly observe the activity of the goldfish in the tank. This is the "goldfish bowl rule". It is a metaphor, that is, a highly transparent democratic management model. The "goldfish bowl effect" was created by Mr. Kitada, president of Japan's Best Electrical Appliances Co., Ltd. Mr. Kitada stressed that increasing transparency should focus on the economic income of managers at all levels, requiring enterprise leaders at all levels to truthfully disclose their income and expense claims to enterprise stakeholders, accept the criticism and suggestions of enterprise stakeholders, and improve operation and management according to the opinions of employees. When the goldfish bowl effect is applied to management, leaders must increase the transparency of rules and regulations and all kinds of work. With the transparency of rules and regulations and work, the behavior of leaders will be placed under the supervision of employees, which will effectively prevent leaders from abusing their power, thus strengthening the self-restraint mechanism of leaders. At the same time, while fulfilling the supervision obligations, employees' sense of ownership and sense of responsibility have been greatly improved, and the spirit of dedication, love and innovation will also be sublimated. It is important to remember that transparency is one of the magic weapons to prevent corruption and unhealthy tendencies. Cafes can be informal, rules and regulations are immature, but they cannot be opaque. It's a pity that cafe owners in China don't see this.

10. Don't be narrow-minded!

"if everyone hires someone stronger than ourselves, we can become a giant company, and if the people you use are worse than you, then they can only do worse things than you." This is what Grandpa Ogilvp, the founder of Ogilvy & Mather, said. Because of his words, Ogilvy has become the best advertising company in the world. The company has won the popularity of American Express, Barbie, Ponzi, Ford, Maxwell, Koda and so on. Cofco, China Mobile and Lenovo are all his customers. This law stems from the fact that Ogilvp held a board meeting, and at the conference table, each director at the meeting placed the same doll in front of him. The directors looked at each other, somehow. Ogilvp said: "everybody open it and have a look, that is yourself!" So they opened the dolls one by one and found that there was a middle doll in the big doll and a small doll in the middle doll. They continued to open it, and the dolls inside were getting smaller and smaller. Finally, when they opened the innermost doll, they saw a small note inscribed by Ogilvp. The note reads: "if you often hire people who are weaker than you, we will become a dwarf country and a dwarf company in the future. On the contrary, if you hire people who are taller than you every time, we will become a giant company in the future." The first sentence is consistent with the order from the big doll to the middle doll and then to the small doll, and the latter sentence is consistent with the order from the small doll to the middle doll and then to the big doll. These clever directors can understand at a glance. This matter left a deep impression on every director, and in the years to come, they all tried their best to employ people with expertise.

The Ogilvy Law emphasizes the importance of talent. A good company is certainly because it has good products, good hardware facilities, and strong financial resources as a support, but the most important thing is to have excellent talents. Wealth and material alone cannot bring about any new changes, and only a large number of outstanding talents are the most important and fundamental. So, as a cafe owner, don't be afraid to recruit people who are better than yourself.

11. Don't love me and my dog, and don't deny it completely!

Halo effect was first proposed by Edward Thorndike, a famous American psychologist in the 1920s. Halo effect (Halo Effect), also known as "halo effect", "stereotype effect", "aperture effect", "solar halo effect", "point profile effect" and "lunar halo effect", is a factor that affects interpersonal perception. Refers to the subjective impression formed in interpersonal perception to generalize or generalize. Once a certain quality of a person, or a certain characteristic of an object gives people a very good impression, under the influence of this impression, people will give a better evaluation of other qualities of this person, or other characteristics of this article. The quality or characteristic of this strong sense of love and love is like the halo of the moon, diffusing and spreading around, so people vividly call this psychological effect the halo effect. The opposite of the halo effect is the demonic effect. That is to say, having a bad impression of a certain quality of a person, or a certain characteristic of an object, will lead to a low evaluation of other qualities of this person, or other characteristics of this article. Don't be sentimental about the daily management of the cafe, otherwise it will bring unfair treatment to the staff. Beware of the defendant.

twelve。 true gold does not fear fire!

The term mushroom management law comes from the creativity of a group of young computer programmers in the 1970s. Because many people at that time did not understand their work and held a skeptical and contemptuous attitude, young computer programmers often laughed at themselves for "living like a mushroom". The reason why computer programmers laugh at themselves so much has something to do with the living space of mushrooms. The growth characteristics of mushrooms need nourishment and water, but at the same time, we should also pay attention to avoid direct sunlight, generally need to be cultivated in dark corners, excessive exposure will lead to premature death. In ancient times, the nutrients of mushrooms were generally human and animal droppings, which were unclean but essential. An organization generally treats newcomers equally, and there is no big difference from starting salary to work. No matter how excellent you are, at the beginning, you can only start with the simplest things. The experience of "mushroom", for growing young people, is like a cocoon, which must be experienced before Eclosion. Therefore, how to walk through this period of life efficiently, learn from it as much as possible, become mature, and establish a good and reliable personal image is a task that every young person who has just entered the society must face. The ancients said: "to eat bitterness, to be a superior man", "Heaven will fall on the people, we must first work hard, strain its bones and bones, and starve its skin." Suffering is not a bad thing, especially just entering the society and entering the workplace. Being a "mushroom" for a few days can dispel a lot of unrealistic fantasies, and can also have a deeper understanding of all kinds of people and things, and lay a solid foundation for future development. The "mushroom" experience is like turning a cocoon into a butterfly for a growing young man. if you can't bear these tribulations, you will never become a butterfly with wings spread, so you can learn from experience and mature as soon as possible through this "mushroom" stage of life. Of course, if you have been a "mushroom" for too long, you may become incompetent in the eyes of many people, and you will gradually recognize this role. Therefore, for the owner of a cafe, if you recruit new people for training, you must start with the dirty work, do not delegate power, let alone face the guests directly. Only by doing it bit by bit can you learn the real thing.

13. You want to change the world, you can change the world!

The Bell effect was put forward by the American Taoist and scholar Bell: if you think about success, the picture of success will be formed in your heart; with confidence in success, you will be half sure of success. He was so talented that more than one person predicted that if he studied crystals and biochemistry after graduation, he would win many Nobel Prizes. But he willingly took another path-putting forward pioneering topics one after another to guide others to the peak of science. In fact, success is not so difficult to imagine, sometimes all he needs is your courage, which is exactly what most people lack! No matter what the environment is, there is a latent force in our lives to change the present environment. If you think about success confidently and positively, the world will become what you want it to be. You can reach the pinnacle of success, or you may lament in mediocrity. The only difference in all this is whether you have the belief to succeed! Many things we dare not do, not because they are difficult, but because we dare not do them. In fact, many things in the world, as long as you want to do, and believe that you can succeed, then you can do it. Therefore, you can ignore the gossip that says that you will not succeed, that you were not born to succeed, that success is not for you, and that you have to prove your ability with your actions. When you think about success, your heart will form an infinite motivation to strive for success. No matter what difficulties you encounter, you must firmly believe that you will succeed, and you will succeed in the end. You know, you came into the world to be successful! What I have to tell myself is: don't give up, no matter how you don't give up!

14. Get rid of the difficult people!

It means that when a spoonful of wine is poured into a bucket of sewage, you get a bucket of sewage; if you pour a spoonful of sewage into a bucket of wine, you still get a bucket of sewage. Obviously, the ratio of sewage to wine can not determine the nature of this bucket, what really plays a decisive role is that spoonful of sewage, as long as it, no matter how much wine becomes sewage. A person's quality is cultivated for many years, the enterprise is employing people, and there is no need to bear the obligation of educating people. If it is not suitable and cannot be integrated into the corporate culture, it is a good thing for the enterprise and not necessarily a good thing for the parties concerned to make it leave as soon as possible. This kind of disposal, perhaps the enterprise has to pay the price, this kind of price, worth! As the owner of a cafe, some of the black sheep cannot be tolerated, and do not keep those that cannot be used. as an employee, if you feel that the boss is wrong, do not act against your conscience and leave as soon as possible!

15. Not everyone loves money!

The University of Washington in Seattle is going to build a gymnasium. The news immediately aroused opposition from the professors. The university then obeyed the professors' wishes and cancelled the plan. Why would the professors object? The reason is that the location chosen by the school is on the campus of Lake Washington, and once the gymnasium is built, it happens to block the beautiful view of the lake from the window of the staff restaurant. Why does the university respect the opinions of professors so much? It turns out that professors at the University of Washington generally earn about 20% less than the average salary of American professors. The reason why professors are willing to accept lower wages rather than look for higher-paying positions at other universities is entirely out of nostalgia for Seattle's lakes and mountains: Seattle is located on the Pacific coast, Lake Washington and other large and small waters are dotted. When the weather is clear, you can see one of the highest snowy mountains in America, Mount Rainier, and drive out to the surviving volcano, Mount Helens. They sacrificed higher income opportunities for beautiful scenery, jokingly called the "Rainier effect" by professors in the department of economics at the University of Washington.

16. I'd rather have one Zhuge Liang than three cobblers!

Steven Jobs, the famous former boss of Apple in the United States. Jobs said it took him half his life to fully realize the value of talent. He once said in a speech: "I used to think that one excellent person can stand for two mediocre employees, now I think it can top 50." Because Apple needs creative people, he spends about 1/4 of his time recruiting. Senior managers are often more effective in introducing the company's long-term goals to talents. For newly established dynamic companies, the founders are usually very careful in selecting staff, and the boss's presence at the recruitment site will enable job seekers to understand and adapt to the company's cultural atmosphere and environment as quickly as possible. So, for a cafe owner, you can hire a barista like Shu Chang, who is willing to pay as much as you want.

17. The biggest task of enterprise survival is to cultivate talents.

Darong Department Store, known as one of the two major department stores in Japan, was founded in 1957. When it was started, Darong was just a small department store in Osaka with 13 employees, and later expanded to deal in food and department stores such as sweets and biscuits. Darong's management decision is to attach importance to the training of talents, thus embarking on the road of success. Darong Company put forward that "the biggest subject of enterprise survival is to train talents", which is called "Darong Law". The cultivation of talents is the lifeblood that determines the survival and development of enterprises, the development of enterprises is the development of talents, and the prosperity of talents is the prosperity of enterprises. The future survival and development of enterprises should focus on the cultivation of talents. In the development of enterprises, the improvement of equipment conditions is far less important than the improvement of staff quality. In order to improve the quality of employees, it is necessary to carry out staff education and training anytime and anywhere, enlighten employees' ideas and update their technology. The construction of talents is the top priority for the survival and development of any enterprise. without talents, everything is out of the question. therefore, the cultivation of talents is related to the success or failure of the enterprise!

18. Attract people with treatment, unite people with emotion, inspire people with career.

Ocean tide effect, sea water surges due to the gravity of celestial bodies, large gravity leads to spring tide, low gravity leads to neap tide, and if gravity is too weak, there is no tide. This is the ocean tide effect. In fact, it is the same as "heroes come out of troubled times". As the owner of a cafe, if you want to keep a person, you can see how you draw cakes for him. But this cake is not finished after painting, but it goes on and on.