China has become the main force in the coffee market
With the process of China's reform and opening up, Western culture, represented by coffee, continues to infiltrate in domestic cities with the rapid growth of the middle class, with the improvement of the quality of life and the acceleration of tempo. More and more Chinese people accept and like coffee as an elegant, fashionable and romantic way of leisure and art of life.
Data from the Beijing International Coffee Industry Association and the China International Trade Center show that China's coffee consumption is growing at an annual rate of about 15%, while world coffee consumption is growing at an annual rate of only 2%. Since 1998, per capita coffee consumption in China has been increasing at a rate of 30 per cent year by year, and the number of coffee shops in large and medium-sized cities is expanding steadily at a rate of 25 per cent a year. Beijing and Shanghai alone have a market capacity of more than 2000 coffee shops.
Industry statistics point out that at present, the total size of the global coffee consumption market is about 12 trillion yuan per year, of which the United States is the largest, about 3 trillion yuan. China's coffee consumption is currently about 70 billion yuan a year, but there is no doubt that it has the greatest prospect. The consensus in the industry is that it can reach 1 trillion yuan within 10 years and reach 2 trillion yuan to 3 trillion yuan by 2030, making it one of the most important coffee consumers in the world.
(responsible Editor: coffee Sound)
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Coffee from the West and tea from the East. With the blending of Eastern and Western cultures, Eastern tea culture has long been integrated into the life of Westerners, while Western coffee has been gradually accepted by more and more Easterners. In the big cities of China, Beijing, Shanghai and Guangzhou, cafes are decorated with urban customs and become fashionable consumption elements. in recent years, China's coffee consumption market has increased by 1. 5% every year.
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