The Prospect of Coffee Market in China Coffee consumption

With the deepening of China's reform and opening up, coffee culture is very popular in China.

Chinese coffee culture started relatively late and was not well known by the Chinese people before the 1990s. However, since the 1990s, with the deepening of China's reform and opening up and the continuous infiltration of western culture, coffee, the "vanguard of western culture", has gradually entered the lives of the people.

Now, with the continuous development of economy, in the urban reinforced concrete jungle, people with higher and higher quality of life and faster pace of life need elegant cafes, and more and more people drink coffee. The ensuing "coffee culture" is filled with every moment of people's lives. Whether at home, in the office, or in various social places, people are tasting coffee: it is gradually associated with fashion and modern life, and has become synonymous with fashion and trend. Coffee shop has become a good place for people to do business, leisure and even fall in love. Coffee has gradually developed into a synonym for fashion life, and has become an indispensable drink in many people's lives.

Whether it is freshly ground coffee beans or freshly brewed hot coffee, it exudes a rich aroma and makes people intoxicated. As a part of the Western way of life, coffee has officially entered the Chinese family and life: cafes in many Chinese cities have sprung up with the growth of coffee culture, becoming a new consumption fashion for people in pursuit of quality life, decorated with urban customs.

Second, China's coffee market is huge and is expected to become one of the largest coffee markets in the world.

With the rapid development of China's economy, the development of coffee cultivation and consumption in China has attracted more and more attention in the world in recent years. Maxwell, Nestle, Colombia and other international coffee companies have set up branches or factories in China to provide a variety of coffee products for the Chinese market. In 2002, Coolava Islands entered the Chinese coffee market. Coolava Islands Coolang belongs to another independent coffee brand under the United States Youmei International Management Co., Ltd (U.M.E International Management Ltd.Cye). American Youmei International Management Co., Ltd. invests and manages "WOW" western cowboy restaurant in the United States at the same time, with up to 72 stores, mainly engaged in western food. In addition, PJ'S Coffee is another well-known brand of Youmei International Management Co., Ltd., with 65 direct sales and franchise stores in North America, as well as a high-quality coffee roaster with annual sales of more than 300,000 pounds.

With the world-famous coffee brands entering Chinese mainland one after another to seize the Chinese market, China's coffee industry will face faster development; at the same time, it also indicates the arrival of new opportunities.

At present, the average consumption of coffee in Chinese cities is 4 cups per person per year, and only 20 cups per person per year, even in big cities such as Beijing and Shanghai. In Japan and Britain, each person drinks an average of one cup of coffee a day. Japan and Britain are both world-famous tea culture countries, which have developed into a huge Chinese coffee market. China, which has a strong tea culture, has broad coffee consumption potential and is becoming the largest coffee consumption market in the world. According to a survey conducted by national authoritative institutions, the number of coffee professional places in many large and medium-sized cities in China is growing at a rate of about 25% every year.

Precisely because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has come, meaning that there are more opportunities and greater profit return space.