Starbucks has the highest pricing in China

Ordering a cup of coffee in the quiet environment of Starbucks, chatting softly with friends, or reading a leisure magazine is a kind of slow life loved by many white-collar workers and college students. But many people do not know that, compared with the income gap, the same cup of coffee is even more expensive in China than in the United States, Britain and India. This is based on the price comparison calculated by the exchange rate. If you calculate the proportion of the average local income of the same cup of coffee, the price of Starbucks coffee in China is also much higher than that of these three countries. Yesterday, the reporter visited Starbucks in the island city and found that most of the consumers were white-collar workers and students. Although an endless stream of customers made some noise in the cafe, this "expensive" cup of coffee was still flocked to.

There are many customers visiting Starbucks.

Yesterday afternoon, the reporter came to a Starbucks on Yanji Road and found that the first floor of the cafe was already full of customers, and the table on the second floor was basically occupied, and there were only one or two empty tables in the corner. The reporter ordered a cup of latte. The price tag shows that the price of the medium latte is 27 yuan, the capacity is 354 milliliters, and the prices of large and super-large cups are 30 yuan and 33 yuan respectively. It is understood that this price is the national uniform price of Starbucks. Capacity and production methods are the same.

In addition, the reporter also saw on the price list that the price of other types of coffee is basically around 30 yuan. take the medium cup as an example, the price of mocha coffee is 30 yuan, and the cheaper ones are freshly brewed coffee and American coffee, which are 17 yuan and 22 yuan respectively. The most expensive coffee is caramel macchiato, which costs 31 yuan for medium cups, 34 yuan for large cups and 37 yuan for oversized cups. The price of the three capacities of each kind of coffee is 3 yuan in advance.

The price of Starbucks is the highest in China.

China Central Television reported that the price of Starbucks coffee in China is even higher than that of Chicago, London and Mumbai in India. The price of a medium latte with a uniform quantity of 354 milliliters is 27 yuan in China, $3.26 in Chicago, equivalent to 19.98 yuan, and 2.5 pounds in London, equivalent to 24.25 yuan. And it is the cheapest among many cafes in the UK. At the Starbucks Cafe in Mumbai, India, a medium latte costs 135 rupees, or 14.6 yuan.

The attitudes of consumers in the three countries are even more different. Consumers in Chicago believe that spending a few dollars for a cup of coffee is not expensive and is necessary for their work and life. London consumers are not inclined to choose Starbucks coffee, they prefer to patronize established cafes, although Starbucks prices are cheaper. In Mumbai, India, consumers are not buying Starbucks. A cup of coffee worth 14.6 yuan is too expensive for local consumers, and there are not many Starbucks customers there. "it's crazy to spend so much money on Starbucks coffee." A local citizen said in an interview with CCTV.

Calculate 27 yuan and drink a medium latte with nearly 1% of your monthly income.

Pure comparison of prices, many people do not realize what the difference of more than ten yuan means, but if you compare the income levels of different countries, the price gap is more obvious. According to the data, the national income of Americans is $50120, or an average of $4177 per month. A cup of coffee at $3.25 accounts for only 0.078% of the monthly income, or less than 1/1000. China's national income statistics is 5740 US dollars, far lower than the level of the United States, equivalent to 34957 yuan, an average of 2913 yuan per month, 27 yuan a cup of coffee accounted for 0.93% of the monthly income, almost 1%.

For Qingdao residents, the average salary in 2013 was 3117 yuan per month, and a medium cup of latte was 27 yuan, accounting for 0.87% of the average monthly income. By contrast, the price of Starbucks coffee in China and Chicago as a percentage of citizens' income in China is nearly 12 times that of the United States.

Attitude white-collar students love coffee and slow life.

In this Starbucks on Yanji Road, the reporter saw all kinds of customers, but they were mainly concentrated in white-collar workers and students. Some of them were drinking coffee and reading alone, some were chatting with friends, and some white-collar workers took their computers to the cafe. While drinking coffee, while busy with the work at hand, several college students brought their postgraduate review materials into the cafe to study with friends.