Mexican Coffee Flavor and Taste introduction Fine Coffee beans Aldumara Coffee Mexican Coffee Brand

It was only in Ethiopia that coffee was wild at first and then was grown because local residents began to like the black and hot drink.

In recent years, as the market price of coffee has fallen to an all-time low, many coffee-producing countries, including Mexico, have suffered an unprecedented crisis, so they tend to increase their coffee consumption in an attempt to reduce the impact of price fluctuations in the international market.

"We want to use the first 20% of all coffee for export and the remaining 80% of the lower grade for domestic consumption, which is our ideal," Giesemann said. "

"I think perhaps the most important issue for my push team is how to convince 100 million people in Mexico to start drinking coffee and tell them," drinking coffee is harmless to health, and it is definitely healthier than drinking Coca-Cola all the time. " "

The Mexican coffee industry has recently been under the pressure of low prices in the international market, so many farmers who produce coffee prefer the domestic market with better prices, rather than the volatile international market, Giesemann, together with its team promoting the certification program for fine coffee, said, "We must improve the international image of Mexican coffee. Their goal is to increase domestic consumption at least twice as much.

Mexico originally uses 0.743 kilograms of coffee beans per person, and they will raise it to 1.5kg per person within four years, plus the federal government subsidizes the purchase of coffee beans worth about $18 million to $19 million. As a result, Mexico's domestic coffee consumption will increase from 13 million bags to 26 million bags.

Giesemann recently focused on advertising boutique coffee and educational promotion videos on major Mexican television stations, saying: "it is a very difficult task to increase coffee consumption per person, which is why we have set a target of 1.5kg per person within four years. He hopes that through these colorful TV commercials, many Mexicans addicted to Coca-Cola will be able to switch to coffee. Roberto Giesemann, executive director of the Mexican Coffee Association, said: "whether you are an ordinary consumer or an importer, once you see this logo, you can pay attention to buy quality guaranteed boutique coffee beans." Because these coffee beans must first go through strict quality control, pass the test before you can add this seal. "

Giesemann began to work on Mexico's boutique coffee transformation program a year ago. In the earlier era of the Mexican Fine Coffee Association (also known as Calicafe), his efforts have made buyers and importers everywhere once again deeply recognize the boutique status of Mexican coffee.

However, it is still a difficult road to maintain the stability of fine coffee quality. at present, only a few countries (such as Colombia) can claim loudly that their coffee is recognized by the world as fine coffee, because they have a model of Juan Valdez driving quality control.

Giesemann added: "at present, the primary goal of the Mexican Coffee Association is to implement certification, although the plan has been officially proposed by the authorities, but the actual implementation still requires continuous efforts. "

"We have enthusiasm, formal regulations and a plan, and now is the time to carry out this plan! In order to achieve strict quality control, we have set up many standard cup testing rooms in Mexico, and we have just completed the cup testing room at the headquarters of the Coffee Association of Mexico. "

The certification program is also backed by a decree signed by the head of state, which explicitly requires all coffee exporters to pick 5% of the lowest quality beans from their existing coffee beans, including defective beans that are incomplete, blackened, immature and improperly fermented, which are usually used to make instant coffee.