Coffee second and third hug challenged the first brother Nestl é.
Nestl é's status as the "boss" of the coffee industry will be challenged. After it was spun off from the North American grocery business of Kraft, the world's second largest food company, at the end of 2012, Mondelez International, which ranks second in the coffee business, announced on May 7 local time that it would spin off its coffee business and set up a purer coffee company with the third in the industry.
Mondelez International announced that its coffee business will merge with D.E Master Blenders 1753 B.V. (DEMB) to form a coffee joint venture called Jacobs Douwe Egberts, headquartered in the Netherlands, to create a "world leading" pure coffee company with an annual turnover of US $7 billion. The other party controls 51%, Mondelez Holdings 49%, and receives compensation of US $5 billion. Erin Rosenfeld, president and chief executive of Mondelez International, said that by retaining a significant stake, Mondelez International will continue to benefit from the growth of the combined company's coffee. The deal is expected to be completed in 2015, requiring regulatory approval.
At present, the size of the global coffee market is about US $81 billion, and Nestl é has long occupied the largest position, while Mondelez International and DEMB ranked second and third respectively, with coffee turnover of US $3.9 billion and US $3.4 billion respectively in 2013. Mondelez International China told Yangcheng Evening News that after the combination of the two, the share is still lower than Nestle, but "can compete with Nestle." At present, Mondelez International's main coffee business in China is Maxwell Coffee.
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Let time stand still and taste the right cup of coffee
Let time stand still and taste the right cup of coffee! What are the characteristics of "foodie Talent"? Just eat? It's a harsh description! Perhaps foodie is the most "unruly" group of people in the world, they will be desperate to find everywhere, just blindly find a cup of good coffee that they can be intoxicated with! But! They certainly won't tell you what kind of coffee is "right".
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The advantages and disadvantages of coffee are refreshing and excessive damage to the body.
The word "coffee" comes from a small town in Ethiopia called kaffa, and in Greek "Kaweh" means "strength and passion". Coffee, tea and cocoa are called the three major beverage plants in the world. Daily coffee is made from coffee beans combined with a variety of cooking utensils, and coffee beans refer to the nuts in the fruit of coffee trees.
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