Italian national treasure coffee brand illy the purest coffee
Illy coffee is Italy's national treasure coffee, like "Gucci" is a symbol of Italy's overseas products. Every day, people around the world enjoy more than 6 million cups of illy coffee. This simple red square designed by well-known modern artist James Rosenquist has appeared in every corner of the world and has become the best guarantee for the quality and taste of coffee.
The unique taste of illy
Every day, people around the world enjoy more than 6 million cups of illy coffee.
Every day, you can also enjoy illy coffee at home or in the office.
At the moment of the entrance, they tasted the rich and mellow taste of illy coffee, felt its deep and smooth flavor, and enjoyed the unique fun it gave. Illy coffee is difficult to sell in a variety of packaging styles, but its unique flavor made from 100% Elaraby beans never changes. There are 3 kilograms of bottled beans for catering, specially designed coffee bags (E.S.E. Pod) for personal and office use, and 125g and 250g cans for household use. The packaging and usage of illy coffee may be different, but the quality remains the same; it is unique, rare and incomparable.
Illy Coffee has eight subsidiaries and more than 1000 employees in 34 countries around the world. The group has annual sales of more than 300 million euros and markets in more than 140 countries on five continents. Illy produces more than 15 million kilograms of high-quality coffee beans every year and is a well-deserved "leader" in the high-quality coffee industry.
The birth of illly coffee cup
In 1992, illy invited Matteo Thun, a famous master of architecture and art, to design the first set of white illy coffee cups with a design data sheet of 70 pages. Unique shape: thin edges, ergonomic handles, lifting cups and plates are easy to store. Today, this patented design has become the symbol of illy coffee in more than 70 countries around the world.
Blending and roasting of illly coffee
Illy coffee pays great attention to the roasting process, during which the beans are put into a large rotating cylinder. The beans lose about 20% of their weight in 12-15 minutes, but their volume expands by 1.6 times. A series of physical and chemical reactions take place in coffee beans, creating more than 1500 substances that become the source of the flavor and aroma of espresso coffee. During the roasting process, illy Coffee accurately controls each step and records in detail the characteristics, formula, baking time, temperature changes and final tasting test results of each batch of beans.
As early as 1933, illy Coffee (illycaffe S.p.A.) Founded in the seaport city of Tristi in northeastern Italy. After 80 years of legend, illy Coffee has not only grown into a world-famous "Italian national treasure coffee", but also made outstanding contributions to the technological innovation of the worldwide coffee industry and the promotion of Italian elegant and fashionable coffee culture. Over the past century, three of the eight technological breakthroughs in coffee industry history have come from illy: Illetta (the first automatic espresso espresso machine with compressed air, created by illy founder Francesco Illy), pressurization (pressurized storage technology), pre portioned pods (coffee bag). The tireless spirit of innovation makes illy a well-deserved "leader" in the high-quality coffee industry.
As the most authentic Espresso,illy coffee, it has become the number one brand in Italian restaurants and restaurants, with a 7.5% market share, while the home market accounts for 30.3%. Illy Coffee is the exclusive coffee supplier to many high-end fashion catering brands, including Haagen Dazs and Wagas. In five-star hotels such as Peninsula Hotel, Peace Hotel and Portman Ritz-Carlton Hotel, the pleasure brought by mellow illy coffee has become an indispensable part of the distinguished experience.
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