Rumaizu: A Japanese-Owned Home-Roast Coffee Shop in Shanghai
In the heart of Shanghai’s bustling urban sprawl, tucked away on a quiet street lined with old trees and colonial architecture, there’s a tiny coffee shop that stands out—not for its size, but for its intimacy and craftsmanship. For coffee lovers seeking a personal, low-key experience with freshly roasted beans, this spot offers something rare: a Japanese-owned, home-roasting café where everything is done in small batches with care.
Rumaizu, located at 9A Hunan Road near Yongfu Road, is a six-seat café run by Mr. Nakayama, who roasts coffee daily using a compact 1kg roaster. The shop has no grand branding—just warm lighting, fresh flowers, and a calm atmosphere that attracts locals and expats alike.
What Makes Rumaizu Special?

Rumaizu isn’t your typical café. The entire space is small and thoughtfully designed, with just enough room for a handful of patrons to sit and enjoy their coffee. The centrepiece of the operation is a 1kg home-use roaster that Mr. Nakayama operates himself. Every batch of coffee is roasted on-site, ensuring freshness and allowing for a hands-on approach to quality control. The shop focuses on serving carefully roasted beans, with a calm and personal touch that reflects the Japanese aesthetic of simplicity and care.

A Hidden Gem in a Historic Neighbourhood

Situated on Hunan Road, a peaceful street known for its historic buildings and leafy streetscape, Rumaizu benefits from its location near Fuxing West Road. This area draws a mix of locals and Western expatriates, many of whom become regulars. The café’s proximity to the tree-lined boulevards and classic Shanghai architecture adds to its charm, offering a serene escape from the city’s hustle.
The interior is modest but inviting, with warm lighting that spills out onto the street, drawing in passersby. Fresh flowers add a touch of elegance, and the overall ambience is one of quiet refinement. It’s the kind of place where conversation flows easily, and the coffee is the main event.


The Roasting Process and Offerings
At the heart of Rumaizu’s operation is the 1kg roaster—a relatively small machine, but one that allows for precise control over the roasting profile. Mr. Nakayama roasts coffee daily, giving customers access to beans with peak freshness. While the article doesn’t list specific origins or roast levels, the emphasis is clearly on quality and consistency, with a focus on serving freshly roasted coffee both in-store and for customers to take home.

The shop also stocks a selection of coffee equipment alongside its beans, catering to both drinkers and home brewers. This combination of freshly roasted beans and quality gear makes it a destination for those who take their coffee seriously, even if the space is small.
Frequently Asked Questions

Where is Rumaizu located?
Rumaizu is located at 9A Hunan Road, near the intersection with Yongfu Road in Shanghai. It’s situated on a quiet, tree-lined street popular with both locals and Western expats.

How big is the café?
The café is very small, with just six to seven seats. It’s designed as an intimate space where customers can enjoy coffee in a calm, personal atmosphere.

What kind of roaster does Rumaizu use?
Rumaizu uses a 1kg home-roasting machine. The roaster is operated by the owner, Mr. Nakayama, who roasts coffee daily on-site to ensure freshness.

Does Rumaizu sell coffee beans?
Yes, in addition to serving coffee, the shop sells freshly roasted coffee beans for customers to take home. It also stocks a selection of coffee brewing equipment.

Who runs the café?
The café is run by Mr. Nakayama, a Japanese roaster who personally manages the roasting process and greets customers daily, creating a friendly and personal experience.
Is Rumaizu suitable for large groups?
No, Rumaizu is intentionally small and cozy, with limited seating. It’s best suited for individuals or small groups looking for a quiet coffee experience.
Recommended FrontStreet Beans for Home Roasters
If you’re inspired by Rumaizu’s hands-on approach to roasting and fresh coffee, try FrontStreet Coffee’s PWN Golden Mandheling for deep, earthy complexity with low acidity, Brazil Queen Manor for balanced sweetness and nutty cocoa tones, or Ethiopia Humbera for vibrant tropical fruit and juicy sweetness. These beans highlight the impact of roast quality and origin, much like the carefully selected beans at Rumaizu. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou's FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
