Japanese Fashion Cafe enters Campus Starbucks opens branches in three universities

Recently, some well-known coffee shops in Japan have entered university campuses in order to open up new markets. On the one hand, with the intensification of fewer children, schools hope to attract more students through the supporting facilities of these "fashionable cafes" in order to grab students; at the same time, because cafes in ordinary neighborhoods are saturated, so enterprises focus on schools where young people gather.

Recently, some well-known coffee shops in Japan have entered university campuses in order to open up new markets. On the one hand, with the intensification of fewer children, schools hope to attract more students through the supporting facilities of these "fashionable cafes" in order to grab students; at the same time, because cafes in ordinary neighborhoods are saturated, so enterprises focus on schools where young people gather.

At present, Starbucks, a famous US coffee chain, has opened branches in the University of Tokyo, the University of Tsukuba and Nagoya University, and will be stationed in a university in Kyoto next year. Tully's Coffee from the United States opened a branch at Kyoto University in 2010. It's not just coffee shops. SUBWAY, an American fast-food chain, opened its shop at Limengdian University as early as 2008.

Although these shops are located on campus, they are also open to the public. The school attracts coffee shops and fast food restaurants that are popular with young people, which not only brings convenience to students, but also adds points to supporting facilities, which is a sharp tool to improve the charm of the campus.