The legendary story of fine coffee in the world

In pursuit of a better and more delicious feeling, the world has set off a wave of boutique coffee, which began with Ms. Erna Knutsen, a figure admired by the coffee industry for his expertise in high-quality raw bean import and taste measurement.

Ms. Knudsen did not come into contact with coffee until she was in her forties, but because she had a keen sense of taste and excellent memory, she was able to tell the roaster who placed the order very accurately the experience of tasting the flavor of coffee in the cup room as a reference for them to place the order, so she soon won the title of "Commander-in-Chief of good beans". In an exclusive interview with this strange woman who made a name for herself in the coffee industry in 1974, Tea & Coffee, Knudsen first used the professional terms of "boutique coffee" to describe coffee with complex and meticulous flavor and relatively few production, such as Mocha in Yemen, Yegashafi in Ethiopia and Sulawesi in Indonesia, in order to be different from the coffee beans of Brazil or Robusta, which were mass-produced and mediocre at that time. Ms Knudsen defines these boutique coffees as "cheap luxuries that everyone can afford". Because of Ms. Knudsen's high popularity and recognized professionalism, boutique coffee has become the technical term and driving force of the coffee movement, and has not declined to this day.

The most respected figure in the world coffee industry after Ms. Knudsen is Mr. Ted R. Lingle. Born and raised in Southern California, Mr. Lingle graduated from the United States military Academy in 1966 and served four years in Germany and Vietnam. He earned his MBA degree from Woodbury University in Los Angeles. In the first two decades of his coffee career, Ted was Lingle Bros. Coffee, Inc. Vice president of marketing (this is the name of a coffee roasting company founded in 1920). He is responsible for leading the company's sales planning for food service, office coffee service and boutique coffee market. Mr. Lingle was a member of the out-of-Family Market Committee of the National Coffee Association from 1970 to 1990. He served on the Board of Directors of the National Coffee Service Association from 1976 to 1978, and was elected an honorary member in 1990. In 1982, driven by Donald Shaw, president of Geely Coffee in New York, and Ted Lingle, the owner of Ted Brothers Coffee in California, coffee idealists from both sides of the United States gathered in San Francisco to establish the American Fine Coffee Association (Specialty Coffee Association of aMERICA,SCAA). Since then, it has ushered in a new era in the American coffee market, which is different from large coffee companies (such as General Motors, Forgis, Hill Brothers, Maxwell). The American Coffee Association, which is monopolized by the American Coffee Association, SCAA must build its own knowledge system, which is different from that of large commercial coffee companies, which only focuses on commercial interests.